United States
Chloe Ting is a Malaysian-Australian fitness creator based in New York City whose YouTube channel became one of the defining fitness destinations of the…
Total Followers +0.3%
28.4M
Across YouTube, Instagram
Primary Platform
YouTube
26.1M followers · 92% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $28K–$66K / IG post
Spotify launched a guided workout platform across 9 markets, with Chloe Ting named as one of the independent wellness creators whose content is available free to all Spotify users — alongside a premium Peloton partnership.
WEDO highlighted Ting for pioneering the online fitness challenge movement and making fitness accessible globally through free workout programs and her Walmart fitness equipment line.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +99K +0.4% | -23895 -1.0% | +0 +0.0% | +75K |
| Last 90 days | +99K +0.4% | -37717 -1.6% | +0 +0.0% | +61K |
| Last 365 days | +99K +0.4% | -37717 -1.6% | +0 +0.0% | +61K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| HALARA Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
| Shokz Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Chloe Ting App Fitness / Health Tech | Founder / owned brand | YouTube | 2020–Long-term | — |
Chloe Ting is a Malaysian-Australian fitness creator based in New York City whose YouTube channel became one of the defining fitness destinations of the pandemic era. Born in Brunei and raised in Australia, she built her platform around structured, free workout programs — a model that separated her sharply from the subscription-heavy fitness industry. Her breakout came around 2019–2020 when the "Chloe Ting Challenge" spread virally across social media, with millions of viewers completing her two-week shred and ab programs and posting their results. That challenge format — time-bound, no-equipment, home-friendly — proved remarkably durable, and the hashtag #chloetingchallenge accumulated hundreds of millions of views across platforms. She has since expanded into a free fitness app offering structured programs, schedules, and video libraries, reinforcing her positioning as an accessible, cost-barrier-free alternative to gym memberships and paid platforms.
Ting's content spans home workouts, gym routines, and increasingly wellness-oriented messaging around sustainable fitness habits rather than purely aesthetic goals — a tonal shift visible in recent posts addressing workout consistency and self-comparison. Her YouTube audience skews notably male and spans a wide age range, with the core 25–34 bracket representing the largest segment, suggesting broader appeal than the female-dominated fitness creator category typical of her niche. Sponsorship activity with activewear brand HALARA and audio brand Shokz signals alignment with performance-lifestyle partners rather than supplement or diet-culture brands, which fits her relatively wholesome, program-driven identity. With her app ecosystem deepening audience lock-in beyond passive viewership, Ting is well-positioned as a fitness infrastructure creator — someone whose audience doesn't just watch, but follows programs — making her an attractive long-term partner for brands seeking habitual, high-intent fitness consumers.
Chloe Ting reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Fitness / Health Tech, a clear signal of fit for brands in those categories. Demonstrated partners include HALARA and Shokz. Engagement on YouTube runs around 2.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Chloe Ting's tier (Mega, 28.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The 2 Week Shred Challenge is one of Chloe Ting's structured home workout programs that exploded in popularity during the 2020 COVID-19 lockdowns, when millions of people stuck at home turned to her free YouTube routines. It became a global internet phenomenon, spawning a wave of before-and-after videos and the viral #chloetingchallenge hashtag that now spans hundreds of millions of views across platforms.
Results varied widely, and the internet had a lot to say about it — before-and-after posts and memes flooded social media throughout 2020 and beyond. Fitness professionals generally noted that while her routines are genuinely intense and effective for building core strength, visible abs also depend heavily on diet and overall body fat percentage, which a two-week program alone cannot fully address.
Yes — Chloe Ting built her audience largely on the promise of completely free structured workout programs, which is a significant differentiator in the crowded online fitness space. Her app on the Apple App Store and Google Play Store includes full programs, schedules, and video content at no cost, and she has consistently led with that free-access model in her YouTube bio and content.
She does — Chloe Ting has a dedicated fitness app available on both the Apple App Store and Google Play Store. The app packages her workout programs, structured schedules, and videos into one place, and she has promoted it as a free resource rather than a paid subscription, which is a key part of her brand identity.
Chloe Ting was born in Brunei Darussalam and grew up in Australia before eventually relocating to the United States, where she is now based in New York City. Her background gives her a notably broad international audience, with strong viewership not just in the US and UK but also across Australia and Southeast Asia.
Chloe Ting is currently based in New York City, as stated in her Instagram bio. She previously lived in Australia before making the move to the US, and NYC has become the backdrop for her ongoing fitness and wellness content.
HALARA is an activewear brand known for comfortable, size-inclusive workout clothing at accessible price points, and Chloe Ting featured them in sponsored content on her YouTube channel in 2025. The partnership is a natural match because her entire channel is built around workout routines, making athletic apparel one of the most relevant sponsor categories for her audience.
Shokz makes open-ear headphones — many models use bone conduction technology — that are popular with athletes because they let you hear your surroundings while still listening to music or audio. Chloe Ting partnered with Shokz in a 2025 YouTube sponsorship, a fit that makes sense given how central music and movement are to her workout video format.
Chloe Ting does both — while she became famous for equipment-free home workout programs, her more recent content includes gym-based routines like multi-week glute and strength training sessions. She has shared bulking programs and gym workout breakdowns on her channel, showing an evolution from pure home fitness toward a broader range of training styles.
Chloe Ting has well over 26 million subscribers on YouTube, placing her among the largest dedicated fitness channels on the platform and firmly in the Mega creator tier. Her engagement rate also runs notably above the category average, a sign of the highly active community built around her challenge-based programs rather than passive viewership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@chloeting · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.