United States
China Glaze is a professional nail lacquer brand based in the United States with more than two decades of presence in the salon and retail beauty industry.
Total Followers -0.1%
460K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
10K followers · 2% of audience
Engagement
4.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.7K–$16K / IG post
After pausing new releases from Spring 2024 to Spring 2025 to reformulate and repackage, the brand returned with a sleeker embossed-glass bottle, finish-labeled caps, and an updated cleaner formula — marking its biggest product overhaul in years.
The revamped brand launched 17 new polishes split between Ulta and Sally Beauty exclusives, bringing the refreshed lineup to 60 total shades across both retail partners.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -222 -0.1% | +0 +0.0% | -222 |
| Last 30 days | -10 -0.1% | -577 -0.1% | +0 +0.0% | -587 |
| Last 90 days | -20 -0.2% | -444 -0.1% | +0 +0.0% | -464 |
| Last 365 days | -20 -0.2% | -444 -0.1% | +0 +0.0% | -464 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ulta Beauty Beauty retail | Long-term partnership | Long-term | — | |
| Sally Beauty Beauty retail | Long-term partnership | Long-term | — | |
| Wonka / Warner Bros. Entertainment / licensed collection | Sponsored content | 2023 | — | |
| DreamWorks / Trolls World Tour Entertainment / licensed collection | Sponsored content | 2020 | — |
China Glaze is a professional nail lacquer brand based in the United States with more than two decades of presence in the salon and retail beauty industry. The brand has built its identity around a broad, trend-driven color catalog — spanning neons, corals, reds, and blues — with campaign inspiration drawn from global aesthetics and seasonal color narratives. Positioned as vegan and cruelty-free, China Glaze distributes exclusively through major beauty retail chains Ulta Beauty and Sally Beauty, anchoring it firmly in the accessible-professional tier of the nail care market. Its social footprint spans YouTube, Instagram, and TikTok, with Instagram serving as the primary active channel and the clearest window into its content strategy of shade launches, color-season storytelling, and licensed entertainment collaborations such as campaigns tied to the Wonka film franchise.
China Glaze's Instagram audience, which accounts for the overwhelming majority of its social following, skews heavily toward younger adults aged 18 to 34, with strong concentration in the United States and secondary reach into Canada, Mexico, the UK, and India — a footprint consistent with English-language beauty retail. Engagement on Instagram runs below category norms for the follower count, while YouTube activity has slowed considerably, suggesting the brand's organic content investment has shifted toward shorter-form and lifestyle-driven social posts. The #nyfw2026 hashtag signals continued alignment with fashion-week culture, positioning China Glaze as a brand that bridges mass-retail accessibility with trend-forward credibility — a dual appeal that makes it a logical fit for co-branded campaigns with fashion, lifestyle, and entertainment partners seeking reach in the nail and beauty category.
Chinaglazeofficial reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty retail, Entertainment / licensed collection, a clear signal of fit for brands in those categories. Demonstrated partners include Ulta Beauty and Sally Beauty. Engagement on YouTube runs around 4.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty retail and related categories, Chinaglazeofficial offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chinaglazeofficial's tier (Mid, 460K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, China Glaze is certified both vegan and cruelty-free, and the brand highlights these commitments across all its social profiles. For shoppers who want high-performance nail color without animal-derived ingredients or animal testing, China Glaze is one of the more well-established options in the professional nail category.
China Glaze sells its shades exclusively through Ulta Beauty and Sally Beauty in the United States. Both retailers carry the brand in-store and online, making it accessible to professional nail techs and at-home enthusiasts alike.
The China Glaze x Wonka collection, promoted under the hashtag #CGxWonka, is a limited-edition collaboration tied to the Wonka film franchise. It follows China Glaze's long tradition of partnering with entertainment properties to release imaginative, theme-driven shade ranges.
China Glaze promotes a "nail color season" framework — similar to seasonal personal color analysis — to help shoppers find which shades suit their individual palette. The brand actively pushes followers to discover their season through its social channels, turning polish shopping into a personalized style exercise rather than a random pick.
Yes, China Glaze released a Trolls World Tour collaboration collection, documented under the hashtag #TrollsWorldTour. The collection leaned into the film's electric, high-saturation color world, which mapped naturally onto China Glaze's reputation for bold neons and vivid statement shades.
Cali Dreams is a named China Glaze nail polish collection inspired by the sun-drenched, relaxed California aesthetic. It's part of the brand's pattern of releasing destination- and lifestyle-themed seasonal collections, each designed to evoke a specific mood or place through color.
Yes, China Glaze used the hashtag #NYFW2026 in its content, signaling active engagement with New York Fashion Week 2026. The brand has consistently positioned its nail colors as runway-relevant accessories, using major fashion weeks to introduce or spotlight on-trend shades.
China Glaze draws color inspiration from destinations around the world — including, as the brand specifically names in its own description, the shores of Tahiti. This globally sourced approach to color development is central to its identity as a trend-forward, internationally inspired nail brand.
You Do Hue is a China Glaze collection that celebrates personal expression through color, with the name playing on "hue" as both a color reference and an empowerment phrase. It ties directly into the brand's overarching "Your Color, Your Story" identity and its focus on inclusive, individualized styling.
China Glaze is a long-established player in professional nail care, having spent well over a decade supplying nail salons and professionals before building out a strong retail presence at major beauty chains. The brand describes its mission as consistently exceeding the bar set by the professional nail care industry, not just meeting it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chinaglazeofficial · YouTube
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