United States
The Child Mind Institute is a New York City-based nonprofit founded in 2009 by child psychiatrist Harold Koplewicz, operating at the intersection of clinical care, research, and public education around children's mental health and learning disorders.
Total Followers +0.2%
463K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
60K followers · 13% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.2K–$12K / IG post
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| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +103 +0.2% | +0 +0.0% | +0 +0.0% | +103 |
| Last 30 days | +604 +1.0% | +345 +0.1% | +0 +0.0% | +949 |
| Last 90 days | +2K +3.1% | +2K +0.7% | +99 +0.2% | +4K |
| Last 365 days | +2K +3.1% | +2K +0.7% | +99 +0.2% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
The Child Mind Institute is a New York City-based nonprofit founded in 2009 by child psychiatrist Harold Koplewicz, operating at the intersection of clinical care, research, and public education around children's mental health and learning disorders. Across YouTube, Instagram, and TikTok, the organization publishes a steady mix of expert-led explainers, podcast clips from its Thriving Kids Pod series, and awareness campaigns tied to conditions such as dyslexia, anxiety, and depression. Recurring on-camera contributors like Dr. Dave Anderson lend the channel a consistent clinical voice, while media crossovers with NBC News Daily anchor Kate Snow signal a deliberate strategy to reach mainstream audiences rather than just clinical or parenting communities.
The Institute has cultivated notable athlete partnerships — NBA player Karl-Anthony Towns and Team USA Paralympic figures appear in its hashtag landscape — reflecting a broader effort to leverage sports figures in destigmatizing youth mental health conversations. Its primary audience skews toward adults in the 25–34 and 18–24 brackets, with a male majority that is somewhat atypical for the parenting and mental health nonprofit space, suggesting the content is reaching young adults seeking personal mental health information as much as parents seeking guidance. Engagement sits below category norms on most platforms, a common pattern for institutional nonprofits competing against individual creators, though TikTok shows relative vitality. As school-based mental health policy and youth anxiety remain front-page concerns in the U.S., the Child Mind Institute's blend of clinical credibility and celebrity outreach positions it as a go-to institutional voice for brands and media partners seeking responsible alignment with children's wellness.
Child-Mind-Institute reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Child-Mind-Institute offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Child-Mind-Institute's tier (Mid, 463K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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NBA star Karl-Anthony Towns has been an outspoken mental health advocate, particularly after his mother passed away from COVID-19 complications in 2020. He has collaborated with the Child Mind Institute to help destigmatize mental health conversations in sports and communities of color, making him one of their most prominent public ambassadors.
Thriving Kids is the Child Mind Institute's podcast hosted by Dr. Dave Anderson, featuring conversations with journalists, educators, and public figures about children's mental health and parenting strategies. Recent episodes have included discussions with NBC News Daily anchor Kate Snow, bringing mainstream media attention to child and adolescent mental health challenges.
Dr. Dave Anderson is a clinical psychologist and one of the Child Mind Institute's most visible experts, focusing on ADHD and behavior disorders in children and adolescents. He regularly appears in their YouTube content, podcast episodes, and media collaborations with national outlets like NBC News.
The Child Mind Institute has actively covered the growing "no phones, bell to bell" movement, where schools and parents push for stricter phone-free policies during the school day. Their content examines how constant phone access affects children's focus, social development, and overall mental health.
YMHA is a youth mental health program run by the Child Mind Institute that engages young people in learning about and advocating for mental health awareness. A hallmark of the program is its capstone project phase, where participants apply what they've learned — reflecting the Institute's broader goal of building a new generation of informed mental health advocates.
Suicide prevention is a core pillar of the Child Mind Institute's public education mission, and they regularly produce resources for parents, educators, and teens on recognizing warning signs and finding help. Their active use of the #suicideprevention hashtag across platforms reflects their commitment to making this conversation mainstream and accessible.
Yes, the Child Mind Institute has engaged with Team USA and Paralympic athletes as part of their mental health awareness campaigns. Using the platform of elite athletes helps them reach broader audiences and reinforces the message that mental health challenges are universal, regardless of performance or achievement.
Dyslexia is one of the learning disorders the Child Mind Institute actively covers across its educational content and online resource library. They provide guidance aimed at helping parents and educators identify signs of dyslexia early and navigate appropriate support and intervention options.
The Child Mind Institute is an independent nonprofit, and the vast majority of its educational content — including guides, videos, and expert articles — is freely available through its website and social media channels. Removing barriers to mental health information for families is central to their founding mission.
The Child Mind Institute is headquartered in New York City and was founded by Dr. Harold Koplewicz, a leading child and adolescent psychiatrist who envisioned an institution combining clinical care, research, and public education. It has since grown into one of the most recognized independent nonprofits dedicated to children's mental health in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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