United States
Craig Sword Jr., posting under the handle Chickensword32, is an American professional basketball player based in Taipei, Taiwan, competing for the New Taipei Kings in Taiwan's top-tier league.
Total Followers +0.5%
16K
Across Instagram
Primary Platform
16K followers · 100% of audience
Engagement
7.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $406–$1.1K / IG post
The New Taipei Kings defeated the Kaohsiung Aquas 4–3 in the finals series, clinching the TPBL title on June 29. Sword's Instagram posts document his on-court contribution during the championship run.
Following the championship, Craig Sword's Wikipedia page records his last club as the Hsinchu Toplus Lioneers, indicating a team change within the TPBL for the 2025–26 campaign.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 16,249 | +80 | 7.4% | 1.9 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +52 +0.3% | +0 +0.0% | +0 +0.0% | +52 |
| Last 30 days | +80 +0.5% | +0 +0.0% | +0 +0.0% | +80 |
| Last 90 days | +396 +2.4% | +0 +0.0% | +0 +0.0% | +396 |
| Last 365 days | +396 +2.4% | +0 +0.0% | +0 +0.0% | +396 |
Daily follower snapshots from CreatorDB's longitudinal index.
Craig Sword Jr., posting under the handle Chickensword32, is an American professional basketball player based in Taipei, Taiwan, competing for the New Taipei Kings in Taiwan's top-tier league. His Instagram blends on-court highlights with lifestyle content — family moments, food, and travel — offering followers a ground-level view of the overseas athlete experience. A Finals MVP performance in which he scored 27 points in the championship game serves as anchor content, and the account functions as both personal brand and athlete diary, drawing fans from his team's bilingual social ecosystem across English and Mandarin.
Despite a micro-tier following, the account carries an engagement rate well above the category median, signaling a core audience that is actively invested rather than passively subscribed. That audience is predominantly American — predictable for a U.S.-born player competing abroad — and skews young adult, the cohort most receptive to overseas basketball culture and lifestyle crossover content. His American, Taiwanese, and Mexican heritage, combined with a Taipei base, gives Chickensword32 a cross-cultural positioning that is uncommon at this follower level, making him a natural fit for brands targeting sports-adjacent audiences with international, travel, or multicultural appeal as interest in overseas basketball leagues continues to grow stateside.
Chickensword32 reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 7.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in sport and related categories, Chickensword32 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chickensword32's tier (Micro, 16K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Chickensword32's real name is Craig Sword Jr. The handle is built around his surname — Sword — combined with a personal nickname and number. His pro team announcements and FMVP recognition in Taiwan all reference him by his full name, Craig Sword Jr.
Yes. Craig Sword Jr. was named Finals MVP after delivering 27 points and 6 rebounds in the championship game to help the New Taipei Kings claim the title. It was a breakout performance that earned him wide recognition in Taiwan's professional basketball scene.
Craig Sword Jr. plays for the New Taipei Kings (新北國王), a professional basketball team in Taiwan. His signing was announced with considerable fanfare, and he made an immediate impact by helping the team win a championship and taking home Finals MVP honors.
Craig Sword Jr. chose to pursue an overseas professional basketball career, which brought him to Taipei, Taiwan. Playing abroad is a well-traveled path for American players looking to compete at a high level, and he has embraced the lifestyle while documenting his journey on Instagram.
The New Taipei Kings announced his signing by officially describing Craig as a defensive stalwart and versatile guard — a direct translation of the team's public statement at the time of his arrival. He validated that billing quickly, winning the championship and earning Finals MVP shortly after joining the roster.
Yes. Craig Sword Jr. identifies himself in his Instagram bio as a husband and father. He represents three cultures through the American, Taiwanese, and Mexican flags in his bio, reflecting the multicultural identity he carries into his life as a professional athlete in Taipei.
Craig Sword Jr. displays American, Taiwanese, and Mexican flags in his Instagram bio, signaling ties across all three countries. Based full-time in Taipei as a professional basketball player, he leans into his international lifestyle through his content covering sports, food, and travel.
His use of the #aaubasketball hashtag points to roots in the American grassroots basketball circuit, which is a common developmental track for players who go on to compete professionally overseas. His current content focuses on his pro career in Taiwan, but he stays visibly connected to the American basketball world through his audience and hashtag choices.
Craig Sword Jr. posts a mix of basketball highlights, behind-the-scenes pro athlete content, lifestyle clips, food finds, and travel moments from his life in Taipei. His Reels give followers a genuine look at what it's like to be an American professional basketball player living and competing in Taiwan.
Chickensword32's engagement runs several times above the category average for Instagram creators in his follower tier — a notably strong signal for a Micro-tier athlete account. That level of audience interaction suggests a tight, loyal community genuinely invested in his overseas basketball journey rather than a passive subscriber base.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chickensword32 · Instagram
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