United States
Chicanoeats is a creator with a presence on Instagram (164,736 followers), based in United States.
Total Followers -0.2%
165K
Across Instagram
Primary Platform
YouTube
165K followers · 100% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $3.3K–$8.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 164,736 | -362 | 4.0% | 1.2 | 24 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -362 -0.2% | +0 +0.0% | +0 +0.0% | -362 |
| Last 90 days | -1071 -0.7% | +0 +0.0% | +0 +0.0% | -1071 |
| Last 365 days | -1071 -0.7% | +0 +0.0% | +0 +0.0% | -1071 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chicanoeats is a creator with a presence on Instagram (164,736 followers), based in United States. Their content sits in the food & cooking space. Their YouTube bio reads: "Sharing Mexican & fusion recipes! ✨🪩 📫: esteban@chicanoeats.com 🏆 2017 Saveur Award Winner 🏆📕 Chicano Eats Cookbook 🏆📘 Chicano Bakes Recipe Links ⬇️". The full audience and engagement breakdown is below.
Chicanoeats reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. Demonstrated partners include herdezbrand. Engagement on YouTube runs around 4.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Chicanoeats offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chicanoeats's tier (Mid, 165K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The creator behind Chicanoeats is Esteban Castillo, a Mexican-American food blogger and cookbook author based in the United States. He built the Chicano Eats brand around accessible Mexican and fusion recipes rooted in his cultural heritage.
The Chicano Eats Cookbook is Esteban Castillo's debut cookbook, translating his blog and social media recipes into a full printed collection centered on Mexican and Chicano-inspired dishes. It remains one of the milestones he still highlights in his Instagram bio, alongside his follow-up baking book.
Yes, Chicano Bakes is Chicanoeats' second cookbook, dedicated specifically to baking with Mexican flavors and ingredients. It grew directly out of his popular #chicanobakes social media content, covering sweets like cookies, sweet breads, and other baked goods with a distinctly Mexican twist.
Chicanoeats won a Saveur Award in 2017, one of the most respected recognitions in food media and food blogging. The Saveur awards spotlight exceptional voices in food content, and the win helped establish Chicanoeats as a leading source for Mexican and Chicano cuisine online.
Yes, Chicanoeats shared a pistachio horchata recipe that gained real attention for its creamy, refreshing take on the classic Mexican drink. Traditional horchata is usually rice-based, and the pistachio version adds a rich, nutty depth — he links the full recipe in his bio.
Yes, Chicanoeats partnered with Herdez for sponsored content on Instagram in 2026. Herdez is a well-known Mexican food brand famous for its salsas and cooking sauces, making it a natural fit for a creator whose entire channel is built around Mexican recipes.
Pan de elote is a traditional Mexican sweet corn cake — moist, slightly dense, and sweeter than standard cornbread. Chicanoeats shared a summer version built around fresh sweet corn, positioning it as a great seasonal recipe when corn is at its peak.
Chicanoeats explicitly covers both — his bio describes the channel as "Mexican & fusion recipes." Alongside classics like flan and agua fresca, he creates inventive hybrids like pistachio horchata and mango peach cazuelitas that blend Mexican foundations with fresh, modern twists.
Agua fresca is a light, refreshing Mexican beverage made by blending fruit with water and a touch of sweetener — naturally dairy-free and endlessly customizable by season. Chicanoeats regularly shares agua fresca recipes, including a pineapple coconut version, and it's one of his most-used content hashtags.
Cazuelitas are small individual-portion dishes in Mexican cuisine, the name coming from cazuela meaning a clay cooking pot. Chicanoeats created Mango Peach Cazuelitas as a summer recipe, combining tropical fruit flavors in these bite-sized servings that he described as being "on repeat all summer long."
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chicanoeats · YouTube
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