Chiara Ferragni

Her full name is Chiara Ferragni — she operates professionally under her own name and has done so since her blogging career began. She was born on 7 May 1987 in Cremona, Italy.

In late 2023, Italy's competition authority AGCM fined Ferragni over €1 million for misleading consumers about charitable donations linked to a branded Pandoro product and an Easter egg campaign. The regulator found that shoppers were led to believe a share of proceeds went directly to charities, which was not the case. The scandal triggered the loss of several major brand partnerships and significant reputational damage.

Yes. As of 2025–2026, Ferragni faces trial in Milan on charges of aggravated fraud related to the same Pandoro and Easter egg charity campaigns that prompted the AGCM fine. The criminal proceedings are separate from the regulatory fine. The trial was ongoing as of mid-2026.

Ferragni and rapper Fedez (Federico Leonardo Lucia) announced their separation in early 2024 after approximately seven years together, including their 2018 wedding. The split came during a period of intense public and legal pressure on Ferragni following the Pandoro-gate scandal. Formal divorce proceedings have been widely reported in Italian media.

Following the Pandoro-gate fallout in 2024, Ferragni lost partnerships with Safilo, Coca-Cola, and Pigna, among others. The departures represented a significant reduction in her commercial portfolio at the time. She has since rebuilt relationships with luxury houses including Dior, Lancôme, Moncler, and Pomellato.

As of early-to-mid 2026, her active sponsor roster includes Dior (fashion, product launch), Lancôme (beauty campaign), Pomellato (jewelry campaign), Moncler (fashion collaboration), and Ferrari (luxury sponsored video on YouTube). The mix is concentrated in the luxury fashion, fine jewelry, prestige beauty, and high-end automotive verticals.

Ferragni's total cross-platform following stands at approximately 35 million as of mid-2026. Instagram remains her dominant platform with over 27 million followers, supplemented by around 6.5 million on TikTok and just over one million on YouTube.

Her Instagram engagement rate sits at approximately 2.2%, which is above the fashion-creator category median. For a Mega-tier account of her size, sustaining above-baseline engagement is a meaningful indicator of retained audience loyalty despite the reputational challenges of recent years.

The Blonde Salad was the personal style blog Ferragni launched in 2009 while studying law in Milan, widely credited as one of Italy's pioneering fashion-influencer properties. It later evolved into a full creative and e-commerce platform. The blog's success established Ferragni as a template for fashion creators who later built multi-platform businesses.

Her output centres on personal style, luxury fashion, and lifestyle content, with Instagram serving as the flagship channel for editorial imagery, Reels, and brand campaigns. TikTok carries shorter-form, more candid content that draws notably strong engagement relative to her following there. YouTube hosts longer sponsored integrations and documentary-style personal content.