Chetna Makan is a British-Indian food writer and cookbook author who came to wider attention as a contestant on the fifth series of The Great British Bake Off in 2014, reaching the final four with her approach of weaving Indian spices and flavors into classic baking.
Total Followers +0.0%
800K
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
19K followers · 2% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -292 -0.0% | +262 +0.5% | -30 |
| Last 30 days | -197 -1.1% | -73 -0.0% | +403 +0.8% | +133 |
| Last 90 days | +100 +0.5% | -364 -0.1% | +1K +2.4% | +978 |
| Last 365 days | +100 +0.5% | -364 -0.1% | +1K +2.4% | +978 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chetna Makan is a British-Indian food writer and cookbook author who came to wider attention as a contestant on the fifth series of The Great British Bake Off in 2014, reaching the final four with her approach of weaving Indian spices and flavors into classic baking. Based in the UK, she built an independent media career around her YouTube channel, Food with Chetna, covering approachable home cooking across Indian, vegetarian, vegan, and international cuisines. She has authored around ten cookbooks and currently serves as President of the Guild of Food Writers, a leadership role that extends her credibility well beyond her social media presence.
Her audience skews strongly female and notably young for a creator of her tenure, with the bulk concentrated in the 18–34 bracket and the majority based in the United States despite her UK base — a transatlantic reach that supports a premium mid-tier rate card. Her ongoing HexClad ambassadorship, a premium cookware brand with heavy North American market presence, is a natural fit for her quality-conscious, home-kitchen positioning. With multiple cookbook releases, award recognition, and Guild leadership reinforcing her editorial standing, Chetna occupies a well-defined niche: a culturally grounded food creator whose institutional credibility and engaged core audience make her a durable partner for premium food and kitchenware brands targeting aspirational home cooks.
Chetnamakan reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Cookware / Kitchen, a clear signal of fit for brands in those categories. Demonstrated partners include HexClad. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Cookware / Kitchen and related categories, Chetnamakan offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chetnamakan's tier (Mid, 800K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Chetna Makan competed on The Great British Bake Off in 2014, where she became a fan favourite celebrated for her intricate bakes and Indian-influenced flavours. Her appearance on the show is what first brought her to a wide public audience and set her on the path to a full-time career in food writing and content creation.
After leaving The Great British Bake Off in 2014, Chetna Makan built one of the more substantial post-Bake-Off careers of any contestant, publishing around 9 to 10 cookbooks and earning recognition as an award-winning food writer. She also grew a large social media following under the banner Food with Chetna and went on to become President of The Guild of Food Writers.
Chetna Makan has published around 9 to 10 cookbooks, making her one of the more prolific British-Indian food authors working today. Her titles span Indian home cooking, baking, and accessible everyday recipes.
#5ingredientindian is one of Chetna Makan's signature content formats, where she builds complete Indian recipes using just five ingredients. The series is designed to make Indian home cooking feel approachable for people who assume the cuisine requires a vast pantry of spices and specialist items.
#betweentheslices is a sandwich-focused series Chetna Makan runs across her social platforms, showcasing creative sandwich recipes that often carry her signature Indian-influenced twist. It sits alongside her cookbook content as one of the recurring formats that defines her channel identity.
Yes, Chetna Makan serves as President of The Guild of Food Writers (known on Instagram as @thegfw), a UK professional body representing food journalists, critics, and cookbook authors. Holding that role is a significant mark of her standing within the British food writing establishment.
Yes, Chetna Makan is an official ambassador for HexClad, the hybrid cookware brand. She features HexClad pans regularly in her recipe videos and cooking content across Instagram and YouTube.
Vegetarian cooking is a strong and recurring theme throughout Chetna Makan's content — she uses the #vegeterian hashtag consistently and her Indian recipe series leans heavily plant-forward. She covers a broad range of dishes including bakes and sandwiches, but vegetarian Indian food is one of the clearest through-lines in her work.
Food with Chetna is the name of Chetna Makan's YouTube channel, where she posts recipe videos spanning Indian home cooking, baking, and straightforward weeknight meals. While her largest engaged following lives on Instagram, the YouTube channel is the hub she consistently directs her audience toward.
Chetna Makan is British-Indian — she grew up in India and has lived in the UK for many years, which shapes both her cooking style and her public voice as a food writer. Her recipes draw directly on her Indian culinary upbringing while being written for a Western home-cook audience, with the US and UK making up the bulk of her social media following.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@chetnamakan · YouTube
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