Cherb8ar

Cherb8ar is the founder behind two brands: Elleco Beauty and Mirecle, which operates under both a Singapore and a global handle. She lists both directly in her TikTok and Instagram bios and regularly posts founder-story content documenting the journey of building them. This entrepreneurial angle sets her apart from lifestyle creators who only promote other companies.

Elleco Beauty is a beauty brand founded by Cherb8ar that she actively builds alongside her content career. She promotes it across TikTok and Instagram, weaving it into her lifestyle and business-owner posts rather than treating it as a separate entity. Her professional contact email (hello@cherb8ar.com) serves as the inquiry address for both Elleco Beauty and Mirecle.

Mirecle — also branded as Mirecle Global — is one of the businesses Cherb8ar founded and promotes through her social platforms. She tags it in both her TikTok and Instagram bios alongside Elleco Beauty, and she uses hashtags like #founderstory and #businessowner to pull back the curtain on growing the brand. It forms the other half of her two-brand entrepreneurial identity.

It's the tagline pinned in Cherb8ar's TikTok bio and captures her core content mission: saying things on camera that she wished someone had said to her, especially around healing, personal growth, and entrepreneurship. This candid empowerment angle runs through everything from her founder-story posts to her more personal confessional videos. It's what makes her feel less like a brand and more like a peer to her predominantly young female audience.

"Why I left.." is a personal, confession-style video that fits Cherb8ar's signature format of speaking openly about major life turning points. Her overarching tagline and #healing hashtag suggest it is part of a broader pattern of sharing real decisions — whether around a career, a place, or a situation — that her community can relate to. The specific details of what she walked away from are told in the video itself.

Yes, Cherb8ar has used the #pregnancy hashtag in her content, indicating she has shared pregnancy milestones with her audience. As a creator whose identity is built around motherhood, personal storytelling, and healing, pregnancy content fits naturally into the honest life-update style she is known for. Her audience skews heavily female and young adult, a demographic that closely follows these kinds of personal journeys.

Faith is a visible part of Cherb8ar's public identity — her Instagram bio opens with the Bible verse reference 1 John 4:4, which speaks to inner strength and overcoming. While she is not exclusively a Christian content channel, her faith clearly informs the healing and empowerment themes that run through her posts. This makes her resonate with faith-aligned audiences, particularly within Singapore.

Yes, Cherb8ar has posted travel content from Shanghai, with hashtags like #shanghai and #shanghaispa pointing to wellness and food experiences there. One post captioned "i was cleared WOW-ed 😋 worth the experience, i'd check out their day time food" appears to be a candid review of a Shanghai spa or dining venue. Shanghai travel content sits alongside her lifestyle and founder-story posts as a recurring theme on her feed.

Cherb8ar's TikTok blends personal storytelling, founder content, healing, travel, food reviews, and motherhood into an emotionally candid lifestyle format. She shares behind-the-scenes of building Elleco Beauty and Mirecle, alongside honest life-update and motivational videos aimed at young women. Her content leans conversational rather than heavily produced, which likely drives her engagement running above the category average.

Cherb8ar is based in Singapore, and the vast majority of her following is also Singaporean, making her one of the more locally concentrated Mid-tier creators on TikTok. Her audience skews heavily female and falls mostly in the 18–34 age range, which aligns tightly with her beauty, motherhood, and entrepreneurship content. Brands targeting young Singaporean women would find a particularly focused audience here.