Data refreshed Oct 7, 2026 · 3:05 PM UTC
Food & Cooking United States

Chelsealazkani

Full Creator Stats Live · Updated 2026-10-07

Chelsea Lazkani is a Nigerian-British creator and television personality based in Los Angeles, best known as a cast member of Netflix's Selling Sunset, the luxury real estate reality series.

NicheFood & Cooking TierMacro Engagement1.5%

Total Followers +0.1%

1.5M

Across Instagram, TikTok

Primary Platform

YouTube

1.1M followers · 70% of audience

Engagement

1.5%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $13K–$30K / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-10-07
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 1,080,377 +432 1.5% 0.2 13 days ago
TikTok 452,900 +1K 5.6% 1.4 12 days ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +108 +0.0% +0 +0.0% +0 +0.0% +108
Last 30 days +432 +0.0% +1K +0.3% +0 +0.0% +2K
Last 90 days -3241 -0.3% +4K +0.9% +0 +0.0% +745
Last 365 days -3241 -0.3% +4K +0.9% +0 +0.0% +745

Audience Demographics

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244K478K712K945K1.2M Oct 9Jan 8Apr 9Jul 8Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content TikTok 2024–2025 —
Sponsored content TikTok 2024–2025 —
Long-term partnership Instagram 2025–Long-term —
Background

About Chelsealazkani

Chelsea Lazkani is a Nigerian-British creator and television personality based in Los Angeles, best known as a cast member of Netflix's Selling Sunset, the luxury real estate reality series. Having built an initial following around her career at a high-end brokerage and her outspoken on-screen presence, Lazkani has since expanded her platform significantly around her Nigerian heritage — specifically the foods, flavors, and cultural rituals tied to West African home cooking. Her content leans into dishes like fried rice, goat meat stews, and Hausa staples such as soup and swallow, delivered with an authentic, personal voice that resonates strongly with diaspora audiences and food-curious viewers alike. Her Netflix association, now extending to what her bio lists as a project called The Kitchen, signals a deliberate move toward food-focused storytelling at a premium media level.

Her audience skews heavily female — more than four in five followers — and clusters in the millennial and older Gen Z brackets, a demographic with strong purchasing power and brand loyalty. That profile has attracted sponsors that span both beauty (Vaseline, Glow) and kitchen hardware (Ninja), a pairing that neatly reflects the dual identity she occupies: polished lifestyle figure and hands-on home cook. Her TikTok engagement significantly outpaces her Instagram rate, suggesting her food content finds a particularly receptive audience in short-form video. With a dual presence in prestige television and culturally specific food content, Lazkani is well-positioned to deepen partnerships in the Afro-diaspora food, wellness, and home-cooking categories — a space with growing commercial interest and limited macro-tier representation.

Brand fit

Why brands partner

Chelsealazkani reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Skincare, Kitchen Appliances, Media / Entertainment, a clear signal of fit for brands in those categories. Demonstrated partners include Vaseline and Ninja Kitchen. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty / Skincare and related categories, Chelsealazkani offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Chelsealazkani's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is The Kitchen Selling Sunset on Netflix?

The Kitchen Selling Sunset is a Netflix project that Chelsea Lazkani prominently features in her social media bios, positioning it as a cooking-focused extension of the Selling Sunset brand. It reflects her dual identity as a Selling Sunset personality and a Nigerian food content creator, bringing her culinary roots onto the Netflix platform. Both her Instagram and TikTok bios point directly to it, signaling it as a major part of her current creative work.

Is Chelsea Lazkani still connected to Selling Sunset on Netflix?

Yes, Chelsea Lazkani remains actively tied to the Selling Sunset franchise on Netflix. Her social media bios on both Instagram and TikTok continue to reference Selling Sunset and Netflix explicitly. Her involvement has expanded beyond the original real estate show through The Kitchen Selling Sunset, where her Nigerian cooking content takes center stage.

Is Chelsea Lazkani Nigerian?

Chelsea Lazkani proudly displays the Nigerian flag in her bio and her content is deeply rooted in Nigerian cuisine and culture. She regularly posts about dishes like goat meat, fried rice, Hausa food, and the traditional soup-and-swallow pairing. Her Nigerian heritage is not a side note — it is the core identity of her food content across both Instagram and TikTok.

What is swallow and why does Chelsea Lazkani talk about it so much?

Swallow is a category of dense, starchy Nigerian foods — such as eba, amala, or fufu — that are eaten by hand alongside soups like egusi or okra. Chelsea has posted about feeling physically unwell after going two weeks without soup and swallow, showing how central this traditional pairing is to her everyday life. For her, it is not just food content — it is a cultural and personal necessity she openly shares with her audience.

Does Chelsea Lazkani make Hausa food on her channel?

Yes, Hausa cuisine from northern Nigeria is a recurring theme in Chelsea Lazkani's content. She regularly uses the #hausafood hashtag and has posted about dishes tied to that culinary tradition. This sets her apart from many Nigerian food creators who focus primarily on Yoruba or Igbo cuisine, giving her content a distinctive regional depth.

Does Chelsea Lazkani have a deal with Ninja?

Chelsea Lazkani is a confirmed Ninja partner, regularly tagging the brand with #ninjapartner and #ninjaneverquit in her content. Ninja makes kitchen appliances including blenders, air fryers, and grills, which fit naturally into her Nigerian cooking videos. The partnership is one of her most prominent brand affiliations alongside Vaseline.

Is Chelsea Lazkani a Vaseline partner?

Yes, Chelsea Lazkani has a partnership with Vaseline, using both the #vaselinepartner and #glowpartner hashtags in her posts. The deal aligns well with her audience, which is over 80 percent female and concentrated in the 25–34 age range — a core demographic for skincare and beauty brands. It also shows she operates across both food and lifestyle verticals when it comes to brand work.

Who is Chelsea Lazkani's husband?

Chelsea Lazkani is married to Jeff Lazkani, and the couple have children together. Jeff has been a visible part of her public life since her time on Selling Sunset, where their relationship featured on screen. Her family life occasionally appears alongside her Nigerian food content, giving her social media a personal, lifestyle dimension beyond just cooking.

What Nigerian food does Chelsea Lazkani cook on TikTok?

Chelsea Lazkani's TikTok cooking content centers on Nigerian staples including goat meat, fried rice, Hausa dishes, and soup-and-swallow combinations. She also experiments with dishes like grilled cheese and cheesy ramen, showing range outside strictly traditional Nigerian recipes. Her hashtag mix reflects both her Nigerian-food identity and a willingness to pull in trending food formats to reach a broader audience.

How big is Chelsea Lazkani's following across platforms?

Chelsea Lazkani has built a following of over a million on Instagram and several hundred thousand on TikTok, placing her firmly in the Macro influencer tier. Her audience is predominantly female and concentrated in the United States, with meaningful reach also in the United Kingdom and Canada. Her TikTok engagement runs well above the platform average, suggesting strong resonance with her Nigerian food and lifestyle content there.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Oct 7, 2026, 3:05 PM UTC · Slug: chelsealazkani

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