@chefcuso

No — his entire brand is built on the fact that he is not a professional chef. His TikTok, YouTube, and Instagram bios all open with "NOT a chef, just a dude in his backyard," making that disclaimer the core of his identity. It's a big part of why he connects with home cooks who also have no formal culinary training.

Before building a following online, chefcuso worked as a mechanical engineer. He references that background in his YouTube bio, which makes his pivot to backyard grilling content all the more on-brand — he's proof that you don't need culinary school to become a food creator with tens of millions of subscribers.

"The Grilling Godfather" is a self-given title he uses on YouTube to signal his backyard BBQ authority. It leans into the irony of his brand — someone who insists he's not a chef has nonetheless become one of the most-followed outdoor cooking voices in the creator space, with over 10 million total subscribers across platforms.

Yes — he founded Cuso's All Natural Seasonings, his own line of seasonings promoted directly in his bios and linked from his profiles. The all-natural angle fits his backyard, no-frills cooking style and gives fans a way to replicate his flavors at home without needing a professional kitchen.

Cuso's Creamery is one of chefcuso's owned food brands, listed alongside his seasoning line in his Instagram bio. It's part of his broader move into building actual food businesses beyond content creation, showing that his entrepreneurial side extends well past the grill.

Local Legends (handle @locallegendsmp) is another venture chefcuso founded, referenced directly in his Instagram bio next to his seasoning and creamery brands. He keeps details on its dedicated handle, making it worth following separately if you're tracking everything he's building outside of his content channels.

Yes — one of his standout videos features a catch-and-cook at the Great Barrier Reef, where he catches coral trout and prepares it on location. That style of travel catch-and-cook content sits alongside his regular backyard and large-scale tailgate videos as one of the formats his audience responds to most.

His confirmed brand work includes Kraft Singles, Outback Steakhouse, Chomps, Miller Time, and Upwork, among others visible in his hashtags and sponsored posts. The mix is notably broad — food brands dominate, but he's also taken deals from non-food categories like the freelance platform Upwork on YouTube.

Yes — a Breakfast Fried Rice tailgate for 100 people is one of his documented large-scale cooking videos. Mass-crowd cooking is a recurring format for him, sitting alongside his backyard grilling and catch-and-cook content as a type of video that consistently pulls strong engagement from his audience.

Chefcuso has crossed the 10 million total subscriber milestone combined across TikTok, YouTube, and Instagram — a number he highlights in his own bios. TikTok is his largest single platform, but his YouTube channel has built a substantial independent following on top of that.