Chefbae

Chefbae has publicly cooked for Alix Earle and posted about it, captioning the content "I love my job" while tagging Earle directly. Her recurring hashtag #earlemeetsworld further signals an ongoing connection with the Earle family beyond a one-off appearance. Private chef arrangements are rarely spelled out fully in public, but the partnership is a visible and repeated theme in her content.

Chefbae partnered with Levain Bakery on a product available nationwide, promoting it under the banner "Chef Bae x Levain Bakery" in her social media bios. Levain is known for its thick, oversized cookies, making it a natural match for a chef whose brand lives at the intersection of indulgent flavors and cleaner ingredients. It is one of her most prominently named brand partnerships across platforms.

Yes — gluten-free and dairy-free cooking is the foundation of Chefbae's recipe philosophy, which she frames with her signature joke-tagline "it's gluten-free and dairy-free, so it's basically a salad." She positions her dishes as indulgent-tasting but made with cleaner substitutions, which is the core hook that separates her from more conventional chef creators. This approach runs consistently through her content on YouTube, TikTok, and Instagram.

Her social handle is @brookebaevsky, pointing to the surname Baevsky and suggesting Brooke as a given name, though she brands herself professionally as Chef Bae across all platforms. Her publicly listed business contact email uses the name Arielle, which may reflect a legal name she keeps separate from her creator persona. Most fans, brands, and industry contacts know her simply as Chef Bae.

Alix Earle is the most publicly confirmed celebrity client, with Chefbae posting cooking content alongside her and tagging her directly on social media. Her work spans LA and New York City — two major hubs for entertainment industry clients — so the full roster of her private-chef clientele almost certainly extends well beyond what she shares publicly. Her NYFW-tagged content also hints at cooking for fashion industry figures.

Chefbae has tagged New York Fashion Week (#nyfw) in her content, suggesting she works as a private chef or caterer for fashion industry events and figures. This fits her positioning as a celebrity private chef who serves high-profile clients across entertainment and fashion. Her dual base in Los Angeles and New York City puts her well within reach of the major event circuits in both cities.

Chefbae lists both Los Angeles and New York City across her social media bios, and her YouTube bio adds Miami to the rotation. LA appears to be her primary home base — she references the Palisades Village area in her content — but she travels regularly for client work and events. The multi-city lifestyle is part of her brand as a working celebrity private chef.

"It's basically a salad" is Chefbae's running catchphrase, used humorously to describe dishes that look and taste rich but are built on gluten-free and dairy-free ingredients. It plays on the cultural joke of calling anything remotely healthy a salad, while also signaling that her food is genuinely made with cleaner substitutions. The phrase has become the clearest shorthand for her cooking identity across all her platforms.

Chefbae uses the hashtag #baeinthelife for behind-the-scenes vlog-style posts that show the day-to-day reality of working as a celebrity private chef in LA and New York. This type of content bridges her professional cooking work with personal lifestyle storytelling, which helps explain why her engagement runs well above the category average. It gives her audience a reason to follow her life, not just her recipes.

Chefbae is active on YouTube, Instagram, and TikTok, with a combined audience well into the millions, placing her firmly in the Macro creator tier. Her engagement rate across platforms runs meaningfully above the category median for food and lifestyle creators, signaling an audience that actively interacts with her content rather than just passively following. YouTube is listed as her primary platform, but her TikTok and Instagram audiences are comparable in size.