United Kingdom
Charliehills is a UK-based content creator operating in the practical AI education space, building a micro-tier following across Instagram and YouTube through hands-on tutorials and tool breakdowns aimed at everyday users rather than developers.
Total Followers +3.2%
100K
Across Instagram
Primary Platform
100K followers · 100% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2K–$5K / IG post
The London-based AI creator hit both milestones within roughly two years of starting to post, running his full content operation on custom AI systems he built himself.
Hills lists sponsored content partnerships across LinkedIn, Instagram, newsletter, X, and YouTube with a growing slate of AI-tool brands — a notable commercial footprint for a micro creator.
By his own account, audience growth and income by September 2024 were sufficient to leave his 9-to-5, pivoting to a ghostwriting agency, newsletter, and brand partnerships full-time.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 100,076 | +3K | 3.2% | 13.1 | today |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +1K +1.3% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +3K +3.2% | +0 +0.0% | +0 +0.0% | +3K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Charliehills is a UK-based content creator operating in the practical AI education space, building a micro-tier following across Instagram and YouTube through hands-on tutorials and tool breakdowns aimed at everyday users rather than developers. The deliberate framing in their channel bio — 'I help you (actually) use AI' — signals a positioning against the breathless hype that dominates the niche, leaning instead into applied demonstrations. Content spans AI video generation, voice synthesis tools like Fish Audio, and automation platforms, with a particular focus on workflows that creators and small-business operators can realistically adopt. The custom .ai email domain reinforces a brand identity built squarely around the subject matter.
Charliehills reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in tech and related categories, Charliehills offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Charliehills's tier (Mid, 100K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Charliehills.ai is the personal brand and business domain of UK creator Charliehills, an AI educator focused on practical, hands-on AI use. The .ai domain signals that AI education is positioned as a dedicated service rather than just a content niche, and his professional contact runs through that address.
His Instagram bio reads 'I help you (actually) use AI' — the word 'actually' in parentheses is a deliberate editorial choice that sets him apart from creators who cover AI at a surface or hype level. The framing promises step-by-step, real-world application rather than theory or trend commentary.
Yes, Charliehills is an official Zapier partner, consistently tagging branded content with #zapierpartner. His coverage focuses on using Zapier's automation workflows alongside AI tools, fitting his broader mission of showing audiences how to build AI into everyday tasks.
Yes, Claude — Anthropic's AI assistant — is one of the specific tools Charliehills covers most frequently, appearing as a top hashtag across his content. He approaches Claude tutorials from a practical angle, typically demonstrating real prompting strategies and use cases rather than general product overviews.
Fish Audio is an AI voice cloning and text-to-speech platform. Charliehills is a named partner and participated in the Fish Audio first-anniversary campaign (#fishaudioturns1), creating content around how creators and businesses can integrate AI voice tools into their production workflows.
Yes, Charliehills is a ServiceNow partner, tagging that relationship with #servicenowpartner on relevant posts. ServiceNow is an enterprise IT and workflow automation platform, and his coverage likely bridges his AI education content with tools used by professional and corporate audiences.
Charliehills regularly covers AI video generation tools, as shown by #aivideogenerator appearing among his top hashtags. True to his content philosophy, the format is tutorial-led — walking viewers through specific tools rather than just reviewing or comparing them at a high level.
His confirmed brand partnerships include Zapier, ServiceNow, and Fish Audio — all directly aligned with his AI and productivity niche. The tight fit between his content and his sponsors means sponsored posts blend naturally with his educational format rather than sitting apart from it.
Yes, Charliehills is based in the United Kingdom, and the majority of his audience is also UK-based. He draws a significant secondary audience from the United States and Australia, giving his AI tutorials an English-speaking global reach from a UK home base.
YouTube is listed as his primary platform, with a fast-growing and highly engaged Instagram presence running alongside it. His Instagram engagement sits well above the category average for creators in his tier, suggesting a tightly connected audience for a channel of his current size.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@charliehills · Instagram
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