Data refreshed Sep 22, 2026 · 11:48 AM UTC
Yoga & Wellness United Kingdom

Charlie-Follows

Full Creator Stats Live · Updated 2026-09-22

Charlie (@charliefollows) is a UK-based certified yoga teacher whose YouTube channel has grown to a substantial following built around structured, level-appropriate yoga instruction.

NicheYoga & Wellness TierMacro Engagement5.2%

Total Followers +1.4%

1.4M

Across YouTube

Primary Platform

YouTube

1.4M followers · 100% of audience

Engagement

5.2%

vs. 1.5% category median

Sponsorship Tier

Macro

Quick facts
  • 1.4M combined followers across 1 platform.
  • Macro creator tier — United Kingdom.
  • 5.4% headline engagement.
  • Active since —.
  • Niche: Howto Style, Education.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,450,000 +20K 5.2% 1.2 6 days ago

Growth Trend

Last 365 days
WindowYouTubeCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +20K +1.4% +0 +0.0% +0 +0.0% +20K
Last 90 days +63K +4.3% +0 +0.0% +0 +0.0% +63K
Last 365 days +63K +4.3% +0 +0.0% +0 +0.0% +63K

Audience Demographics

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1.1M1.2M1.3M1.4M1.5M Sep 23Dec 23Mar 24Jun 23Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Charlie-Follows

Charlie (@charliefollows) is a UK-based certified yoga teacher whose YouTube channel has grown to a substantial following built around structured, level-appropriate yoga instruction. The channel frames yoga as an educational tool as much as a movement practice, pairing full-length flows with tutorials that explain the mechanics behind postures. A signature content pillar is "no-hands" and injury-friendly yoga — a distinctive specialty that sets the channel apart in a crowded online yoga space and draws practitioners managing wrist limitations, recovering from injury, or seeking a more adaptive and mindful movement practice.

Brand fit

Why brands partner

Charlie-Follows reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fitness and related categories, Charlie-Follows offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Charlie-Follows's tier (Macro, 1.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is no hands yoga and why does Charlie Follows teach it?

No hands yoga — also tagged as hands-free yoga on Charlie's channel — is a style of flow where poses and transitions are adapted so no weight is placed through the wrists or hands. Charlie uses it to make yoga accessible to people dealing with wrist injuries, arthritis, or upper-body limitations who would otherwise be excluded from standard vinyasa classes. It's one of the most distinctive and recurring content threads across her videos.

Is Charlie Follows an actual certified yoga teacher?

Yes — Charlie is a certified yoga teacher, which she states prominently in her own channel description. That credential shapes how she structures her videos: they're designed as proper classes with intentional sequencing, not just workout clips, which sets her apart from many fitness creators who teach yoga casually without formal training.

What does injury-friendly yoga mean on Charlie Follows' channel?

Charlie's injury-friendly yoga content is specifically designed to work around common physical limitations — wrist pain, hip tightness, back problems — without stripping out the challenge entirely. It overlaps heavily with her no-hands and gentle-reset content, making her channel a practical resource for people recovering from injury or following physio-led advice to try low-impact movement.

Did Charlie Follows actually get her body from doing yoga?

That's a question Charlie poses directly in one of her own video titles — "Did I get my body from yoga?" — turning a question her audience was clearly Googling into content. The video explores what yoga realistically can and can't do for body composition, which is a notably honest angle compared to typical fitness channel promises.

Who is MarieSteffen and what did she do with Charlie Follows?

MarieSteffen appears in a Charlie Follows tutorial specifically about handstand mistakes and how to correct them. The collaboration points to MarieSteffen having expertise in inversions or acrobatic movement, and it fits Charlie's broader educational approach of bringing in specialists to deepen the technical content on her channel.

What style of yoga does Charlie Follows teach — is it suitable for beginners?

Charlie teaches across several styles including power vinyasa, yoga fusion, yoga-Pilates hybrids, and slower gentle-reset flows, so the channel genuinely covers a wide spectrum. Many videos are framed as daily or weekly routines rather than one-off workouts, and her channel description explicitly says classes are for all levels, so complete beginners are actively catered for alongside more experienced practitioners.

Why does Charlie Follows have more male viewers than female on a yoga channel?

Charlie's audience skews male, which is unusual for the yoga space and likely reflects the appeal of her power yoga, handstand, and strength-focused content — categories that read more as athletic training than the wellness-led yoga that traditionally draws a majority-female audience. Her framing around physical development and technical skill appears to pull in a demographic that wouldn't typically engage with a yoga channel.

Does Charlie Follows ever post couples or travel content, or is it all yoga?

Alongside structured yoga classes, Charlie's channel carries signals of couple and travel content — her YouTube topic classifications include couple vlogs and travel themes. This suggests she shares some lifestyle content that gives the channel a more personal dimension beyond pure yoga instruction, though the core of what she publishes is movement-based.

Where is Charlie Follows from?

Charlie is based in the United Kingdom. Despite her UK roots, her largest viewer block is in the United States, which accounts for a substantial share of her audience — a pattern common among English-language fitness creators whose class-format content travels well internationally.

How big is Charlie Follows' YouTube channel?

Charlie's YouTube channel has surpassed the one million subscriber mark, placing her in the Macro creator tier. What stands out beyond the size is her engagement rate, which runs well above the category median — unusually strong for a channel at that scale, where engagement typically dilutes as subscriber counts grow.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 11:48 AM UTC · Slug: charlie-follows

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