United Kingdom
Charlie (@charliefollows) is a UK-based certified yoga teacher whose YouTube channel has grown to a substantial following built around structured, level-appropriate yoga instruction.
Total Followers +1.4%
1.4M
Across YouTube
Primary Platform
YouTube
1.4M followers · 100% of audience
Engagement
5.2%
vs. 1.5% category median
Sponsorship Tier
Macro
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 1,450,000 | +20K | 5.2% | 1.2 | 6 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +20K +1.4% | +0 +0.0% | +0 +0.0% | +20K |
| Last 90 days | +63K +4.3% | +0 +0.0% | +0 +0.0% | +63K |
| Last 365 days | +63K +4.3% | +0 +0.0% | +0 +0.0% | +63K |
Daily follower snapshots from CreatorDB's longitudinal index.
Charlie (@charliefollows) is a UK-based certified yoga teacher whose YouTube channel has grown to a substantial following built around structured, level-appropriate yoga instruction. The channel frames yoga as an educational tool as much as a movement practice, pairing full-length flows with tutorials that explain the mechanics behind postures. A signature content pillar is "no-hands" and injury-friendly yoga — a distinctive specialty that sets the channel apart in a crowded online yoga space and draws practitioners managing wrist limitations, recovering from injury, or seeking a more adaptive and mindful movement practice.
Charlie-Follows reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via long-form YouTube integrations. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 5.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in fitness and related categories, Charlie-Follows offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Charlie-Follows's tier (Macro, 1.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
No hands yoga — also tagged as hands-free yoga on Charlie's channel — is a style of flow where poses and transitions are adapted so no weight is placed through the wrists or hands. Charlie uses it to make yoga accessible to people dealing with wrist injuries, arthritis, or upper-body limitations who would otherwise be excluded from standard vinyasa classes. It's one of the most distinctive and recurring content threads across her videos.
Yes — Charlie is a certified yoga teacher, which she states prominently in her own channel description. That credential shapes how she structures her videos: they're designed as proper classes with intentional sequencing, not just workout clips, which sets her apart from many fitness creators who teach yoga casually without formal training.
Charlie's injury-friendly yoga content is specifically designed to work around common physical limitations — wrist pain, hip tightness, back problems — without stripping out the challenge entirely. It overlaps heavily with her no-hands and gentle-reset content, making her channel a practical resource for people recovering from injury or following physio-led advice to try low-impact movement.
That's a question Charlie poses directly in one of her own video titles — "Did I get my body from yoga?" — turning a question her audience was clearly Googling into content. The video explores what yoga realistically can and can't do for body composition, which is a notably honest angle compared to typical fitness channel promises.
MarieSteffen appears in a Charlie Follows tutorial specifically about handstand mistakes and how to correct them. The collaboration points to MarieSteffen having expertise in inversions or acrobatic movement, and it fits Charlie's broader educational approach of bringing in specialists to deepen the technical content on her channel.
Charlie teaches across several styles including power vinyasa, yoga fusion, yoga-Pilates hybrids, and slower gentle-reset flows, so the channel genuinely covers a wide spectrum. Many videos are framed as daily or weekly routines rather than one-off workouts, and her channel description explicitly says classes are for all levels, so complete beginners are actively catered for alongside more experienced practitioners.
Charlie's audience skews male, which is unusual for the yoga space and likely reflects the appeal of her power yoga, handstand, and strength-focused content — categories that read more as athletic training than the wellness-led yoga that traditionally draws a majority-female audience. Her framing around physical development and technical skill appears to pull in a demographic that wouldn't typically engage with a yoga channel.
Alongside structured yoga classes, Charlie's channel carries signals of couple and travel content — her YouTube topic classifications include couple vlogs and travel themes. This suggests she shares some lifestyle content that gives the channel a more personal dimension beyond pure yoga instruction, though the core of what she publishes is movement-based.
Charlie is based in the United Kingdom. Despite her UK roots, her largest viewer block is in the United States, which accounts for a substantial share of her audience — a pattern common among English-language fitness creators whose class-format content travels well internationally.
Charlie's YouTube channel has surpassed the one million subscriber mark, placing her in the Macro creator tier. What stands out beyond the size is her engagement rate, which runs well above the category median — unusually strong for a channel at that scale, where engagement typically dilutes as subscriber counts grow.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@charliefollows · YouTube
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