China
Chang Le, known by his Chinese name 蔡常乐 (Cài Cháng Lè), is a Malaysian-Chinese entertainment creator with a multi-platform presence spanning Instagram, YouTube, 小红书 (RedNote), and 抖音 (Douyin).
Total Followers -0.3%
709K
Across Instagram, YouTube
Primary Platform
404K followers · 57% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | -242 -0.1% | -1006 -0.3% | +0 +0.0% | -1248 |
| Last 30 days | -1172 -0.3% | -1006 -0.3% | +0 +0.0% | -2178 |
| Last 90 days | -3758 -0.9% | -1982 -0.7% | +0 +0.0% | -5740 |
| Last 365 days | -3758 -0.9% | -1982 -0.7% | +0 +0.0% | -5740 |
Daily follower snapshots from CreatorDB's longitudinal index.
Chang Le, known by his Chinese name 蔡常乐 (Cài Cháng Lè), is a Malaysian-Chinese entertainment creator with a multi-platform presence spanning Instagram, YouTube, 小红书 (RedNote), and 抖音 (Douyin). His YouTube bio's self-description as a "Malaysian boy" grounds his identity in the Southeast Asian Chinese diaspora, though his content reaches well beyond Malaysia into Taiwan, Singapore, and Chinese-speaking communities globally. His output leans into comedy, lifestyle vlogging, couple content, and social entertainment — a mix reflected in his top hashtags referencing everything from FIFA and BLACKPINK to Thai family moments. He has also ventured into music, having released at least one original single, and maintains satellite accounts covering badminton and cryptocurrency communities, pointing to a creator who builds ecosystems rather than a single-channel presence.
His combined audience skews notably female and concentrates in the 18–34 age band, with Malaysia accounting for nearly half of his following and Taiwan supplying a meaningful secondary bloc — a demographic profile typical of Malaysian Chinese creators who produce Mandarin-leaning content that travels well across the Chinese-speaking diaspora. A Bybit sponsorship, the crypto exchange's presence placing him among finance-adjacent lifestyle creators, aligns with his dedicated crypto community account and signals a brand positioning that extends beyond conventional lifestyle categories. Engagement sits at or marginally above category median across platforms, suggesting a stable, loyal core audience rather than viral-driven spikes. As short-form entertainment continues to consolidate around creators who can straddle comedy, lifestyle, and community building in Chinese, Chang Le is reasonably positioned to deepen his footprint across both Southeast Asian and diaspora markets.
Chang_Le_ reaches an audience concentrated in China primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include Bybit. Engagement on Instagram runs around 1.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows entertainment content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For China-focused brands in entertainment and related categories, Chang_Le_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Chang_Le_'s tier (Mid, 709K combined followers, China). Pulled from CreatorDB's category benchmarks.
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Chang Le's Chinese name is 蔡常乐 (Cài Cháng Lè), which is the name he uses on 小红书 (Xiaohongshu). On Douyin (抖音) he goes by the handle 我是常乐, meaning "I am Chang Le," so searching either name will help you find his content on Chinese-language platforms.
Yes, Chang Le is Malaysian — his YouTube channel bio explicitly describes him as a Malaysian Boy. Despite creating content in Chinese, his audience is rooted in the broader Chinese-speaking diaspora, with Malaysia making up the largest share of his viewership, followed by Taiwan and Singapore.
Yes, Chang Le dropped an original track that he promoted under the hashtag #常乐首支单曲, which translates to "Chang Le's first single." The release reflects his self-described identity as an entertainer — the hashtag #娱乐家 ("entertainer") appears regularly in his posts — rather than just a comedy or vlog creator.
Chang Le has featured a person he refers to as his "Thai cousin" (泰國的表弟) in recurring content, and the phrase became a hashtag used across his posts. This individual appears to be a popular on-screen presence in his videos, generating strong audience response around the two of them together.
@bojiobadminton is a badminton community or initiative that Chang Le links directly from his Instagram bio, sitting alongside his other Bojio-branded projects. The "Bojio" name recurs across several of his community accounts, suggesting it's a group identity or brand he has built around shared activities with his audience.
@bojiocryptocommunity is a cryptocurrency-focused community Chang Le promotes through his social media bio, bringing his entertainment audience into the crypto space. It pairs directly with his Bybit brand partnership, showing he was already cultivating a crypto-interested following well before that sponsorship deal.
Chang Le's use of the hashtag #第五個情人節 — meaning "5th Valentine's Day" — confirms he has been publicly celebrating a relationship for at least five years. Couple and relationship content is a documented part of his output, classified under the couple and people blogs category on YouTube.
"陪你跑99" roughly translates to "Run 99 with you" and is a running initiative Chang Le promotes through his Instagram bio. It appears to be a participatory challenge designed to get followers moving alongside him, consistent with his broader approach of building community engagement around shared goals rather than passive viewing.
Bybit is a major global cryptocurrency exchange, and Chang Le partnered with them in 2026 — a natural fit given his existing @bojiocryptocommunity, which shows he had already been cultivating a crypto-curious audience. The collaboration lets him blend entertainment-style content with financial topics for a young, digitally active fanbase that skews toward the 18–34 age range.
Beyond Instagram, Chang Le posts on YouTube under the name CHANG LE, on 小红书 as 蔡常乐, and on 抖音 as 我是常乐. He maintains a presence across both international and Chinese-language platforms simultaneously, which is why his audience spans Malaysia, Taiwan, Singapore, and Chinese-speaking communities in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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