Last updated just now · Jul 16, 2026, 1:00 AM
Music Canada

Champagnepapi

Full Creator Stats Live · Updated 2026-07-16

Champagnepapi is a creator with a presence on Instagram (139,867,619 followers), based in Canada.

NicheMusic TierMega Engagement5.3%

Total Followers +0.0%

139.9M

Across Instagram

Primary Platform

YouTube

139.9M followers · 100% of audience

Engagement

5.3%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $1.1M–$2.5M / IG post

Recent news · 4 items

Performance Across Platforms

Updated 2026-07-16
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 139,867,619 +42K 5.3% 2.1 2 days ago

Growth Trend

Last 365 days
WindowInstagramCombined
Last 7 days +0 +0.0% +0 +0.0% +0 +0.0% +0
Last 30 days +42K +0.0% +0 +0.0% +0 +0.0% +42K
Last 90 days -1664425 -1.2% +0 +0.0% +0 +0.0% -1664425
Last 365 days -1664425 -1.2% +0 +0.0% +0 +0.0% -1664425

Audience Demographics

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139M139.9M140.9M141.8M142.7M Jul 17Oct 15Jan 14Apr 15Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Champagnepapi

Champagnepapi is a creator with a presence on Instagram (139,867,619 followers), based in Canada. Their content sits in the music space. Their YouTube bio reads: "@stake @nocta @octobersveryown @betterworldfragrancehouse @drakerelated". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Champagnepapi reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Champagnepapi's tier (Mega, 139.9M combined followers, Canada). Pulled from CreatorDB's category benchmarks.

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Last 60 days · tap a row to play

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Frequently Asked Questions

Why is Drake called Champagnepapi?

Champagnepapi is Drake's long-running Instagram handle and self-coined nickname, blending a fondness for champagne with the Spanish informal word for father or daddy. He has used it so consistently across social media that many fans reference it just as readily as his stage name, and it has become a cultural shorthand for his persona.

What is NOCTA and is it Drake's Nike brand?

NOCTA is Drake's sub-label collaboration with Nike, launched in 2020, focused on athletic and outdoor-inspired streetwear and footwear. It remains active, with new sneaker drops promoted directly through Drake's Instagram — including references to numbered releases such as his 19th sneaker available on nike.com.

What is Drake's deal with Stake?

Drake is a high-profile brand partner for Stake.com, a crypto-focused online gambling platform, a relationship listed directly in his Instagram bio. The partnership has drawn considerable attention given the scale of the wagers Drake has publicly shared and the size of his global following.

What is Drake's Better World Fragrance House?

Better World Fragrance House is Drake's own fragrance brand, listed alongside his other ventures in his Instagram bio. He has used his platform to announce and promote scent launches, including the Purple Candies drop teased in his posts, expanding his business presence well beyond music.

What is October's Very Own (OVO) that Drake keeps referencing?

October's Very Own, shortened to OVO, is Drake's record label, lifestyle brand, and clothing line headquartered in Toronto. It serves as the umbrella for much of his commercial activity outside music and is closely tied to his identity as a proud Toronto figure, including annual OVO Fest events in the city.

Does Drake have a son named Adonis?

Yes, Drake's son is named Adonis Graham, born in 2017 with French artist Sophie Brussaux. Drake initially kept Adonis's existence private before publicly acknowledging him, and he has since incorporated father-focused moments into his social media presence, reflected in hashtags like #fatherdaughter appearing in his posts.

Who is easymoneysniper and why does Drake tag him?

Easymoneysniper is LeBron James's personal Instagram handle, and Drake and LeBron have maintained a close, high-profile friendship for many years. Drake has tagged LeBron in posts related to NOCTA sneaker drops, reflecting a real personal and commercial connection between the two.

Is Drake actually dropping More Life 2?

A caption on Drake's Instagram reading MORE Life 2 signaled that a follow-up to his acclaimed 2017 playlist project More Life was being teased or was in progress as of mid-2026. The original More Life was widely celebrated for its genre-spanning sound, making a sequel one of the most anticipated announcements from his account.

What is Drake's real name?

Drake's real name is Aubrey Drake Graham. He was born and raised in Toronto, Canada, and began building his music career after first gaining recognition as an actor on the Canadian TV show Degrassi: The Next Generation.

What is Drake Related the brand?

Drake Related is one of Drake's fashion and lifestyle ventures, listed directly in his Instagram bio alongside NOCTA and OVO. It represents his continued expansion into the broader fashion industry and serves as another channel through which he releases apparel and creative projects outside of his Nike partnership.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 16, 2026, 1:00 AM · Slug: champagnepapi

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