Canada
Champagnepapi is a creator with a presence on Instagram (139,860,048 followers), based in Canada.
Total Followers +0.0%
139.9M
Across Instagram
Primary Platform
YouTube
139.9M followers · 100% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $1.1M–$2.5M / IG post
Unveiled via a livestream, the three albums mark Drake's first solo full-lengths since 2023's For All the Dogs, spanning rap, world pop, and R&B across 43 songs.
A federal judge dismissed the suit Drake filed in January 2025, in which he alleged UMG defamed him by releasing and promoting Lamar's chart-topping diss track.
Two class-action suits alleged Drake's ads aided an addictive online gambling scheme; one included federal racketeering claims, alleging he funneled money from the platform to inflate his own streams.
Released on Valentine's Day, the 21-track project was his first release since filing the UMG lawsuit and his first chart-topper since the Kendrick feud.
Drake alleged UMG intentionally turned him into a target by releasing and marketing Kendrick Lamar's 'Not Like Us,' claiming the label chose 'corporate greed over the safety and well-being of its artists.'
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 139,860,048 | +56K | 5.3% | 1.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -13986 -0.0% | +0 +0.0% | +0 +0.0% | -13986 |
| Last 30 days | +56K +0.0% | +0 +0.0% | +0 +0.0% | +56K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Champagnepapi is a creator with a presence on Instagram (139,860,048 followers), based in Canada. Their content sits in the music & hip-hop space. Their YouTube bio reads: "@stake @nocta @octobersveryown @betterworldfragrancehouse @drakerelated". The full audience and engagement breakdown is below.
Champagnepapi reaches an audience concentrated in Canada primarily through YouTube, and is best activated via Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. Engagement on YouTube runs around 5.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Champagnepapi's tier (Mega, 139.9M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Champagnepapi is Drake's long-running Instagram handle and self-coined nickname, blending a fondness for champagne with the Spanish informal word for father or daddy. He has used it so consistently across social media that many fans reference it just as readily as his stage name, and it has become a cultural shorthand for his persona.
NOCTA is Drake's sub-label collaboration with Nike, launched in 2020, focused on athletic and outdoor-inspired streetwear and footwear. It remains active, with new sneaker drops promoted directly through Drake's Instagram — including references to numbered releases such as his 19th sneaker available on nike.com.
Drake is a high-profile brand partner for Stake.com, a crypto-focused online gambling platform, a relationship listed directly in his Instagram bio. The partnership has drawn considerable attention given the scale of the wagers Drake has publicly shared and the size of his global following.
Better World Fragrance House is Drake's own fragrance brand, listed alongside his other ventures in his Instagram bio. He has used his platform to announce and promote scent launches, including the Purple Candies drop teased in his posts, expanding his business presence well beyond music.
October's Very Own, shortened to OVO, is Drake's record label, lifestyle brand, and clothing line headquartered in Toronto. It serves as the umbrella for much of his commercial activity outside music and is closely tied to his identity as a proud Toronto figure, including annual OVO Fest events in the city.
Yes, Drake's son is named Adonis Graham, born in 2017 with French artist Sophie Brussaux. Drake initially kept Adonis's existence private before publicly acknowledging him, and he has since incorporated father-focused moments into his social media presence, reflected in hashtags like #fatherdaughter appearing in his posts.
Easymoneysniper is LeBron James's personal Instagram handle, and Drake and LeBron have maintained a close, high-profile friendship for many years. Drake has tagged LeBron in posts related to NOCTA sneaker drops, reflecting a real personal and commercial connection between the two.
A caption on Drake's Instagram reading MORE Life 2 signaled that a follow-up to his acclaimed 2017 playlist project More Life was being teased or was in progress as of mid-2026. The original More Life was widely celebrated for its genre-spanning sound, making a sequel one of the most anticipated announcements from his account.
Drake's real name is Aubrey Drake Graham. He was born and raised in Toronto, Canada, and began building his music career after first gaining recognition as an actor on the Canadian TV show Degrassi: The Next Generation.
Drake Related is one of Drake's fashion and lifestyle ventures, listed directly in his Instagram bio alongside NOCTA and OVO. It represents his continued expansion into the broader fashion industry and serves as another channel through which he releases apparel and creative projects outside of his Nike partnership.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@champagnepapi · YouTube
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