Cedriklorenzen is a food and cooking creator with a substantial multi-platform presence across YouTube, TikTok, and Instagram.
Total Followers +1.8%
17.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
2.8M followers · 16% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $71K–$166K / IG post
The Swiss food creator presented at the Forbes Swiss Luxury Summit 2026, framing premium ingredients as the foundation of true culinary luxury — signalling growing crossover appeal into high-end lifestyle circles.
At TikTok's official Switzerland event, Lorenzen addressed brands directly, urging fair contracts and creative freedom for independent creators — a notable public stance for a creator of his scale.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +20K +0.7% | +591 +0.0% | +0 +0.0% | +21K |
| Last 30 days | +82K +2.9% | +17K +0.3% | +205K +2.4% | +304K |
| Last 90 days | +507K +17.8% | +108K +1.8% | +638K +7.4% | +1.3M |
| Last 365 days | +507K +17.8% | +108K +1.8% | +638K +7.4% | +1.3M |
Daily follower snapshots from CreatorDB's longitudinal index.
Cedriklorenzen is a food and cooking creator with a substantial multi-platform presence across YouTube, TikTok, and Instagram. Their central premise — helping home cooks achieve restaurant-quality results — gives the content a practical, aspirational edge that goes beyond simple recipe sharing. The format blends ASMR-style production with tutorial structure, covering a wide culinary range: steak, pasta, ramen, seafood, and specialty baked goods. A self-described "future restaurateur," the creator projects professional culinary ambitions that lend authenticity to the channel and distinguish it from more casual food accounts.
The audience skews slightly female and spans a notably wide age range, with meaningful representation from young adults through the 45-plus bracket — a broad demographic spread that suggests content crossing generational lines. Geographic reach is decidedly global, with strong audiences across North America, India, Brazil, and Mexico, a distribution consistent with the visually driven, often wordless appeal of ASMR cooking formats. Engagement rates run well above category benchmarks on every platform, making the channel an attractive partner for food brands, kitchenware labels, and premium lifestyle companies — a positioning that should strengthen further as the creator's stated restaurateur ambitions give the brand an increasingly professional culinary identity.
Cedriklorenzen reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Cedriklorenzen offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Cedriklorenzen's tier (Mega, 17.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes — Cedriklorenzen's Instagram bio explicitly describes him as a "Future restaurateur," making a physical restaurant a stated personal goal rather than just a content angle. No specific opening date or location has been announced publicly, but the ambition is baked into his brand identity across platforms.
ASMR is a regular part of Cedriklorenzen's format — posts like his "ASMR steak sandwich" and "ASMR Blueberry Donuts" lean into the satisfying sounds of food prep and cooking. The ASMR approach fits naturally with his focus on visually polished, restaurant-quality presentation and draws viewers who appreciate both the technique and the sensory experience.
Cedriklorenzen covers a wide range, from steak sandwiches and pasta to seafood, ramen, pizza, and pastry like blueberry and lemon donuts. His content spans savory and sweet with a consistent emphasis on bold flavors, premium ingredients, and dishes that feel restaurant-worthy but are designed for home kitchens.
Cedriklorenzen uses that exact phrase — "So much more than just a food page" — across his YouTube, TikTok, and Instagram bios as a deliberate positioning statement. It signals that his content goes beyond ingredient lists and cooking steps to include lifestyle, culinary technique, and his broader journey toward becoming a restaurateur.
Cedriklorenzen consistently ends his posts with "Full recipe link in bio," directing followers to an external link rather than including the full method in the video caption. Checking his bio link on Instagram or TikTok is the most reliable way to access the complete recipe and ingredient breakdown.
At least one of his ramen recipes is intentionally built around heat — his "You like it spicy?" post pairs ramen noodles with mussels and frames spice as a central flavor hook rather than an optional add-on. He positions spice as a feature worth calling out upfront, so checking the full recipe before cooking is worth it if you have a low heat tolerance.
That is the core promise of his channel — his YouTube bio reads "Cook restaurant quality meals at home," and his content is built around making elevated, professional-looking dishes achievable for everyday home cooks. The focus tends to be on technique, plating, and ingredient quality rather than speed or convenience shortcuts.
Cedriklorenzen posts actively on TikTok, Instagram, and YouTube, often uploading on multiple platforms within the same day or week. TikTok is his largest platform by audience size, followed by Instagram, with YouTube growing steadily as his smallest of the three.
TikTok is Cedriklorenzen's biggest platform by a significant margin — his TikTok following is more than double his YouTube subscriber count, and his TikTok engagement rate runs well above the platform average. YouTube is on a healthy growth trajectory but remains the smallest of his three active platforms.
Cedriklorenzen's audience skews slightly female and is notably mature for a social-first food creator — the single largest age segment watching his content is 45 and older, which stands out compared to most creator-food accounts. His fanbase is also genuinely global, with strong viewership concentrated in the United States, India, Brazil, Mexico, and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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