Brazil
CazéTV is the sports media brand built around Casimiro Miguel, a Rio de Janeiro–based streamer and commentator who rose to prominence through irreverent, fan-driven football reactions before pivoting to live broadcasting at scale.
Total Followers +1.5%
79.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
41.6M followers · 52% of audience
Engagement
3.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $234K–$514K / IG post
The deal, announced July 4, 2026, extends CazéTV's aggressive rights-buying strategy into the next major international tournament cycle.
The channel became the only Brazilian broadcaster with rights to every match, offering free live coverage alongside 24-hour World Cup programming and a dedicated 'Casa CazéTV' hub in the US.
The football superstar's investment further elevates LiveMode's international profile as it broadcasts the World Cup to tens of millions of Brazilian fans.
Casimiro's 49% share in CazéTV was folded into the LiveMode Cayman holding structure, alongside investors General Atlantic and XP Private Equity.
The figure was the channel's highest since the 2022 World Cup and came after CazéTV secured rights to broadcast all Club World Cup matches, initially 39 games later expanded to the full tournament.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +100K +0.2% | +198K +0.9% | +101K +0.7% | +399K |
| Last 30 days | +304K +0.7% | +525K +2.3% | +398K +2.7% | +1.2M |
| Last 90 days | +9.1M +22.0% | +7.5M +32.3% | +8.2M +55.2% | +24.8M |
| Last 365 days | +9.1M +22.0% | +7.5M +32.3% | +8.2M +55.2% | +24.8M |
Daily follower snapshots from CreatorDB's longitudinal index.
CazéTV is the sports media brand built around Casimiro Miguel, a Rio de Janeiro–based streamer and commentator who rose to prominence through irreverent, fan-driven football reactions before pivoting to live broadcasting at scale. The channel's defining inflection point came when it secured streaming rights to broadcast major international football tournaments — including the FIFA Women's World Cup — on YouTube free of charge, positioning itself as a direct challenger to traditional Brazilian pay-TV incumbents. Operating under the ethos of 'tudo sobre esporte do nosso jeito' (everything about sport, our way), CazéTV merges professional live production with the loose, community-oriented energy of streaming culture. Casimiro himself remains a visible on-screen presence — conducting high-profile interviews such as a sit-down with Real Madrid forward Vinicius Jr. — keeping the channel anchored in personality-driven journalism rather than anonymous broadcast.
CazéTV reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Engagement on YouTube runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at CazéTV's tier (Mega, 79.8M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Casimiro's full name is Casimiro Miguel Nascimento Buarque de Holanda, though he is universally known as Casimiro or simply Cazé. He is the host and driving personality behind CazéTV, a Brazilian sports media channel that grew from his streaming roots into one of the largest sports destinations on YouTube.
Yes — CazéTV made headlines by streaming FIFA World Cup matches live on YouTube at no cost to Brazilian viewers, breaking national streaming records in the process. This free live broadcast strategy became the channel's defining moment and directly fueled the explosive subscriber growth that pushed it into the Mega creator tier.
Embraza is Casimiro's signature catchphrase, used to express collective passion, hype, and the shared energy of Brazilian football fandom. It has its own dedicated hashtag (#embraza) across CazéTV's platforms and has become a widely recognized rallying expression within the channel's community.
Yes, Casimiro sat down with Vinícius Júnior in one of CazéTV's marquee exclusive interviews, covering topics including the FIFA World Cup, Vini Jr's future at Real Madrid, and the possibility of a return to Flamengo. It is one of the highest-profile football conversations the channel has published and generated significant buzz across Brazilian sports media.
CazéTV actively covers women's football, including dedicated Copa Feminina broadcasts, as reflected in their consistent use of hashtags like #futebolfeminino and #copafeminina across content. Their commitment to women's football has helped bring those matches to a significantly larger free audience on YouTube.
CazéTV's rapid growth is largely driven by broadcasting major live football events — including World Cup matches — completely free on YouTube, bypassing the paywalls traditional Brazilian broadcasters had in place. Casimiro's personality-driven, fan-first commentary style then converted those event viewers into long-term subscribers.
Yes, CazéTV broadcasts the Campeonato Carioca — Rio de Janeiro's state football championship — live on YouTube, with the dedicated hashtag #cariocanacazétv marking their coverage each season. Making Rio's local football freely accessible on the platform has been a key part of how the channel builds loyalty with Brazilian fans.
Beyond the Brasileirão and the Carioca, CazéTV covers the FIFA World Cup, the Club World Cup (#mundialnacazétv), Copa America, and the Brazilian national team, the Seleção Brasileira. Their TikTok bio — 'TUDO SOBRE ESPORTE DO NOSSO JEITO' — signals an ambition to cover the full breadth of sport in their own distinct voice.
CazéTV broadcasts in Portuguese and is built around Brazilian football culture, but publishing on YouTube makes it freely accessible to anyone worldwide. The channel draws a large share of its audience from outside Brazil, including substantial Brazilian diaspora communities across North America and Europe.
CazéTV has amassed over 67 million combined followers across YouTube, Instagram, and TikTok, placing it firmly in the Mega creator tier globally. YouTube is the channel's dominant platform, where it ranks among the largest sports channels in Latin America, with its sharpest growth spikes coinciding with major international football tournaments.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cazetv · YouTube
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