United States
CaylusBlox is the handle of Caylus Cunningham, a U.S.-based creator who built one of the larger Roblox-focused channels on YouTube before expanding across platforms.
Total Followers +1.6%
12.7M
Across YouTube, Instagram
Primary Platform
TikTok
11.1M followers · 87% of audience
Engagement
1.9%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $20K–$46K / IG post
The management sim co-founded by Caylus debuted in Early Access in August 2025 and shipped its full multi-platform release in July 2026, earning 'Overwhelmingly Positive' reviews on Steam.
Caylus publicly noted the milestone, pointing out the channel launched just over a year prior to landing the runner-up spot on YouTube's annual end-of-year creator rankings.
IGN exclusively covered the announcement of Waterpark Simulator, a first-person park-management game from CayPlay Studios, a developer co-founded by YouTuber Caylus.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +101K +0.9% | +327 +0.0% | +0 +0.0% | +101K |
| Last 30 days | +203K +1.8% | +0 +0.0% | +0 +0.0% | +203K |
| Last 90 days | +862K +7.8% | +0 +0.0% | +0 +0.0% | +862K |
| Last 365 days | +862K +7.8% | +0 +0.0% | +0 +0.0% | +862K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Epic Games Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Crystal Of Atlan Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| War Thunder Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Progressive Insurance Insurance | Sponsored content | YouTube | 2025–2026 | — |
| LEGO Games Toys / Gaming | Sponsored content | YouTube | 2025–2026 | — |
| Intel (Core Ultra) Tech / Hardware | Sponsored content | YouTube | 2025–2026 | — |
| B.Duck Character Brand / Lifestyle | Sponsored content | YouTube | 2025–2026 | — |
CaylusBlox is the handle of Caylus Cunningham, a U.S.-based creator who built one of the larger Roblox-focused channels on YouTube before expanding across platforms. His YouTube presence, which carries tens of millions of subscribers under the rallying banner of the 'Caylus Kingdom,' is anchored in a blend of Roblox let's-plays, sandbox and PvP gaming content, and challenge-format videos that push into real-life stunts and competitive skits. His titles — deliberately teasing and suspense-driven — reflect the high-churn, thumbnail-optimized style common to top-tier gaming YouTube, and his upload cadence remains aggressive, signaling a professionally managed operation rather than a casual hobby channel.
Despite the Roblox-heavy content core, Caylus's audience skews older than the platform's stereotypical demographic, with a notable concentration in the 25–44 range and a near-even gender split — suggesting the channel has accumulated long-term viewers who grew up with the content rather than drawing primarily from the current youngest Roblox cohort. His sponsor mix reflects this positioning: partnerships with Epic Games and War Thunder point toward mid-core gaming advertisers rather than children's or family-first brands, and his rate card sits at the upper end of the creator market. As Roblox continues to mature as a platform and its original audience ages with it, Caylus is reasonably well-positioned to transition toward broader gaming entertainment without abandoning the community identity that drove his initial growth.
CaylusBlox reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Insurance, Toys / Gaming, Tech / Hardware, a clear signal of fit for brands in those categories. Demonstrated partners include Epic Games and Crystal Of Atlan. Engagement on TikTok runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Insurance and related categories, CaylusBlox offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at CaylusBlox's tier (Mega, 12.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Caylus Kingdom is the name CaylusBlox gives to his YouTube subscriber community, calling it out directly in his channel bio with an invitation to join. It frames his fanbase as a collective identity rather than a passive audience. It's his signature way of branding loyalty among his millions of subscribers.
Yes, CaylusBlox has created sponsored content for Lego Fortnite through an official Epic Games partnership, with the hashtags #epicpartner and #legofortnite appearing across his posts. The deal is one of his most prominent gaming-brand collaborations outside his core Roblox focus. Epic Games formally sponsored a YouTube campaign with him in late 2025.
Yes, Progressive Insurance has appeared as a verified sponsor in CaylusBlox's content, confirmed by the #sponsoredbyprogressive tag on his posts. It's a notably unusual crossover for a Roblox gaming creator and signals how mainstream his audience reach has become. Landing a major insurance brand deal puts him well beyond the typical gaming-industry advertiser pool.
Crystal of Atlan is an online action game that ran a sponsored YouTube campaign with CaylusBlox in October 2025. He also promoted a Crystal of Atlan × B-Duck crossover event, pairing the game with the internationally recognized B-Duck rubber duck character brand. The deal is part of Crystal of Atlan's push to build recognition among Western gaming audiences.
'Roblox but in real life' is one of CaylusBlox's most recurring video concepts, where he recreates Roblox mechanics, items, or in-game scenarios in the physical world. The format appears multiple times among his top-performing titles and is part of what separates his channel from a standard Roblox let's-play. It's a format that translates especially well to short-form content on TikTok.
Yes, CaylusBlox ran a sponsored integration for War Thunder on YouTube in May 2025, the military vehicle online game that partners widely across gaming creators. It sits alongside his Epic Games and Crystal of Atlan deals as part of a consistent brand partnership strategy. War Thunder content is a supplement to his main Roblox channel rather than a content shift.
Yes, CaylusBlox mixes solo Roblox gameplay with creator-challenge videos featuring other YouTubers. His video titled 'Who's the most ATHLETIC YouTuber' is a clear example of the competitive, multi-creator challenge format he uses. These collaborations expand his content beyond pure gaming and tend to travel well across both his YouTube and TikTok channels.
B-Duck is a globally recognized rubber duck character brand with roots in Hong Kong, known for high-profile lifestyle and gaming crossover partnerships. CaylusBlox promoted a Crystal of Atlan × B-Duck event through posts tagged #coaxbduck and #bduck, tying the collaboration to his Crystal of Atlan sponsorship. It's one of the more distinctive brand crossovers in his recent content history.
By raw follower count, CaylusBlox is largest on TikTok, where he has built a following well into the tens of millions. His YouTube channel is also in the tens of millions of subscribers and sees consistent growth with frequent uploads — making him one of the few Roblox-focused creators with a true Mega-tier presence on both platforms simultaneously.
CaylusBlox is based in the United States, which is also where the largest portion of his audience is concentrated. His content is produced entirely in English, and his brand partnerships — including deals with Progressive Insurance and Epic Games — reflect a primarily American-market focus.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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