United States
Cay is the Instagram presence associated with Caylus, a US-based YouTube creator who built a substantial following across multiple channels through gaming content, challenge videos, and nostalgia-driven entertainment.
Total Followers -0.2%
334K
Across Instagram
Primary Platform
334K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 334,258 | -568 | 1.7% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -568 -0.2% | +0 +0.0% | +0 +0.0% | -568 |
| Last 90 days | -11732 -3.5% | +0 +0.0% | +0 +0.0% | -11732 |
| Last 365 days | -11732 -3.5% | +0 +0.0% | +0 +0.0% | -11732 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cay is the Instagram presence associated with Caylus, a US-based YouTube creator who built a substantial following across multiple channels through gaming content, challenge videos, and nostalgia-driven entertainment. His YouTube output — which remains his primary creative home — spans reaction-style videos, gaming commentary, and viral clip compilations that lean into a recognizable, high-energy format. The Instagram account functions explicitly as a clip redistribution hub, with the bio stating outright that content originates from his YouTube channels. This approach is common among mid-to-large YouTubers looking to extend reach without dedicating separate production resources to a secondary platform.
Despite the account's cross-posting nature and a period of inactivity stretching several months into 2026, it maintains a mid-tier following and an engagement rate that sits modestly above the category median — suggesting an audience that stays connected even between posting cycles. The demographic skew toward women aged 18–34 is notable for a creator rooted in gaming, pointing to content that crosses into general entertainment territory rather than core gaming fandom. Geographically, the audience is heavily US-centric with minor English-language spillover into the UK and Canada. For brands, the account functions best as an add-on to a broader Caylus partnership rather than a standalone placement, given its clip-aggregation format and the evident priority he places on YouTube as his core channel.
Cay reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Cay's tier (Mid, 334K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — @cay on Instagram is Caylus's own account, used specifically to share clips from his YouTube channels. His bio states plainly 'Clips from my YT channels go here,' and the recurring #caylus hashtag across his posts makes the connection explicit.
Caylus runs more than one YouTube channel, as his Instagram bio references 'my YT channels' in the plural. His YouTube presence is where his primary long-form content lives, with the @cay Instagram account functioning as a highlights reel rather than a standalone content platform.
A significant portion of Caylus's Instagram posts are curated clips credited to other creators — handles like quietroombears.official and teaganfilmz appear in recent captions. He appears to use his @cay account partly as a viral content curation page, a format that keeps the account active between his own uploads.
As of mid-2026, Caylus's Instagram activity has slowed considerably, with his last upload sitting roughly three months back. His follower count has held relatively steady in the Mid tier despite the reduced cadence, suggesting a loyal base that isn't churning during the quiet stretch.
Caylus is primarily a gaming YouTuber whose content spans gaming videos, challenges, and viral nostalgia clips. The themes on his @cay Instagram — reaction-worthy moments, paranormal clips, and nostalgic viral content — reflect the same broad entertainment style that defines his YouTube channels.
Caylus has posted paranormal-themed clips on Instagram, including one captioned 'Photobombed by a ghost?!' These posts are typically credited to third-party creators and curated as part of his viral clip format, rather than filmed by Caylus himself.
The #nostalgia hashtag appears regularly in Caylus's Instagram posts, signaling that he frequently shares throwback or retro-viral content designed to trigger audience recognition. Nostalgia content tends to generate strong shares and saves, which helps maintain reach even during slower posting periods.
Caylus's Instagram audience skews heavily female — over 60% — with the largest single age group falling in the 18–24 bracket. The fanbase is strongly domestic, with more than half of his followers based in the United States.
Caylus is based in the United States, which is also where the overwhelming majority of his Instagram audience is located. He is part of a generation of US-based gaming and viral content YouTubers who actively cross-post clips to Instagram to grow reach across platforms.
Caylus's Instagram engagement runs above the category median for accounts in his follower range, which is a positive signal given that mid-tier accounts often see engagement dilute as audiences scale. Even with his posting slowdown heading into 2026, his core audience has remained active on his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cay · Instagram
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