United States
Cay is the Instagram presence of Caylus, a US-based YouTuber who built a substantial following across multiple YouTube channels through gaming, challenge, and viral-style entertainment content.
Total Followers -0.2%
334K
Across Instagram
Primary Platform
334K followers · 100% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 334,258 | -568 | 1.7% | — | 3 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -568 -0.2% | +0 +0.0% | +0 +0.0% | -568 |
| Last 90 days | -11732 -3.5% | +0 +0.0% | +0 +0.0% | -11732 |
| Last 365 days | -11732 -3.5% | +0 +0.0% | +0 +0.0% | -11732 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cay is the Instagram presence of Caylus, a US-based YouTuber who built a substantial following across multiple YouTube channels through gaming, challenge, and viral-style entertainment content. The handle itself references his primary brand identity — the hashtag #caylus appears consistently across posts — and the account functions explicitly as a downstream channel for YouTube clips rather than a standalone creator platform. His content on Instagram leans into short, punchy viral moments and curated clips from other creators, anchored by themes of nostalgia and shareable humor. The plural phrasing in his bio ('my YT channels') reflects a multi-channel YouTube operation that this Instagram account services.
The account's audience skews heavily toward younger adults — particularly the 18–24 bracket — with a meaningful female majority, demographics consistent with gaming and entertainment creators whose content carries broad, accessible appeal beyond a core gamer base. The account has been largely dormant in recent months, suggesting Caylus's primary creative energy remains invested in his YouTube channels rather than Instagram-native growth. With engagement holding modestly above category median despite the upload gap, there is latent brand value here, particularly for gaming-adjacent, nostalgia, or entertainment-focused partners. If posting cadence resumes, the account is reasonably positioned to serve as a mid-funnel awareness channel supporting larger YouTube-anchored sponsorship packages.
Cay reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As a gaming creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Cay's tier (Mid, 334K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — @cay on Instagram is Caylus's own account, used specifically to share clips from his YouTube channels. His bio states plainly 'Clips from my YT channels go here,' and the recurring #caylus hashtag across his posts makes the connection explicit.
Caylus runs more than one YouTube channel, as his Instagram bio references 'my YT channels' in the plural. His YouTube presence is where his primary long-form content lives, with the @cay Instagram account functioning as a highlights reel rather than a standalone content platform.
A significant portion of Caylus's Instagram posts are curated clips credited to other creators — handles like quietroombears.official and teaganfilmz appear in recent captions. He appears to use his @cay account partly as a viral content curation page, a format that keeps the account active between his own uploads.
As of mid-2026, Caylus's Instagram activity has slowed considerably, with his last upload sitting roughly three months back. His follower count has held relatively steady in the Mid tier despite the reduced cadence, suggesting a loyal base that isn't churning during the quiet stretch.
Caylus is primarily a gaming YouTuber whose content spans gaming videos, challenges, and viral nostalgia clips. The themes on his @cay Instagram — reaction-worthy moments, paranormal clips, and nostalgic viral content — reflect the same broad entertainment style that defines his YouTube channels.
Caylus has posted paranormal-themed clips on Instagram, including one captioned 'Photobombed by a ghost?!' These posts are typically credited to third-party creators and curated as part of his viral clip format, rather than filmed by Caylus himself.
The #nostalgia hashtag appears regularly in Caylus's Instagram posts, signaling that he frequently shares throwback or retro-viral content designed to trigger audience recognition. Nostalgia content tends to generate strong shares and saves, which helps maintain reach even during slower posting periods.
Caylus's Instagram audience skews heavily female — over 60% — with the largest single age group falling in the 18–24 bracket. The fanbase is strongly domestic, with more than half of his followers based in the United States.
Caylus is based in the United States, which is also where the overwhelming majority of his Instagram audience is located. He is part of a generation of US-based gaming and viral content YouTubers who actively cross-post clips to Instagram to grow reach across platforms.
Caylus's Instagram engagement runs above the category median for accounts in his follower range, which is a positive signal given that mid-tier accounts often see engagement dilute as audiences scale. Even with his posting slowdown heading into 2026, his core audience has remained active on his content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@cay · Instagram
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