United States
Cassie Furlong is a Colorado-based DIY renovator and outdoor enthusiast who built her TikTok following around a hands-on, self-sufficient lifestyle. Her…
Total Followers +0.0%
1.7M
Across TikTok
Primary Platform
TikTok
1.7M followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| TikTok | 1,700,000 | +0 | 4.6% | 0.7 | 2 days ago |
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Cassie Furlong is a Colorado-based DIY renovator and outdoor enthusiast who built her TikTok following around a hands-on, self-sufficient lifestyle. Her handle, @sassybus, nods to what appears to be a foundational skoolie or bus-conversion project — a growing genre of alternative-living content that draws heavily from the van life and off-grid movements. From there, her content has expanded into a broader renovation and adventure identity, most recently documented through an ongoing sauna build series in which she converts a backyard shed into a finished retreat. The project-based format — before-and-after reveals, process documentation, hardware and carpentry details — keeps viewers returning across multiple installments, which explains the channel's notably high engagement rate relative to the category median. Her Colorado backdrop and consistent use of hiking and outdoor hashtags reinforce a distinct "granola girl" aesthetic that resonates strongly with younger women in the 18-to-34 range.
Furlong's audience skews heavily female and young, which positions her as a compelling voice for brands in the outdoor gear, home improvement, wellness, and sustainable living categories — a combination that is increasingly attractive to advertisers looking to reach millennial and Gen Z women with purchasing intent in those spaces. Her content sits at an interesting intersection: it carries the approachability of lifestyle TikTok while featuring enough skill-based DIY content to earn credibility with viewers who follow trade and build channels. That dual appeal — aesthetic and practical — is relatively rare in the macro-tier and helps insulate her against the engagement decay that often hits creators who rely on trend-chasing alone. With a steady upload cadence, ongoing build series to anchor future content arcs, and an audience that is both geographically concentrated in the U.S. and demonstrably engaged, Furlong is well-positioned for partnerships in the outdoor-living and home-wellness verticals as that market continues to expand.
Cassie Furlong reaches an audience concentrated in United States primarily through TikTok, and is best activated via TikTok branded content. As a travel creator they map naturally to brands targeting that space. Engagement on TikTok runs around 4.6%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Cassie Furlong's tier (Macro, 1.7M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Cassie's bio leads with a bus emoji alongside hammer and tree icons, and she describes herself as a 'renovator and adventurer' — all signs that a converted bus sits at the heart of her brand. The @sassybus name traces back to that bus project, which established her identity in the DIY and outdoor renovation space on TikTok.
Yes — her recent content features a multi-part Sauna Series where she's converting a backyard shed into a personal sauna. She documents each stage, from the untouched shed through the active build, across multiple episodes.
Cassie is turning a shed into what she calls 'the sauna of my dreams.' The full shed-to-sauna transformation is the centerpiece of her ongoing Sauna Series, walking viewers through the renovation from the raw before state to the finished build.
Cassie has teased a new unnamed build project on her TikTok, debuting it with the caption 'New build project! 🔨' after her sauna series got underway. Given her track record, it follows her signature format of documenting a full renovation arc from start to finish.
Cassie Furlong is based in Colorado, which she tags consistently across her hiking and outdoor adventure posts. The Colorado landscape is central to her adventurer and granola girl identity and gives her outdoor content its distinct setting.
The granola girl aesthetic revolves around hiking, outdoor living, DIY projects, and a nature-forward lifestyle — and Cassie regularly tags #granolagirl across her content. Her Colorado-based adventures and hands-on builds make her one of the more recognizable creators in that corner of TikTok.
Cassie posts both — her content mixes full renovation build series with hiking and outdoor travel content rooted in Colorado. Hashtags like #hiking and #traveltiktok sit right alongside #diy in her posts, reflecting the dual 'renovator and adventurer' identity she leads with in her bio.
Yes, Cassie is on Instagram under the same @sassybus handle and links to it directly from her TikTok bio. She uses Instagram to extend her renovation and adventure content to audiences beyond her main TikTok following.
Cassie Furlong has built a following of over 1.7 million on TikTok, placing her firmly in the Macro creator tier. Her engagement rate runs well above the category average, a strong signal that her DIY and outdoor content drives real interaction rather than passive scrolling.
Her audience is majority female — over 70% — and skews young, with the largest share in the 18–34 age range. Most of her viewers are based in the United States, which fits her Colorado-centered outdoor and DIY renovation content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@sassybus · TikTok
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