Data refreshed Sep 22, 2026 · 9:27 AM UTC
Vlog & Lifestyle United States

Casey Neistat

Full Creator Stats Live · Updated 2026-09-22

Casey Neistat is a creator with a presence on Instagram (2,801,264 followers), TikTok (862,200 followers), based in United States.

NicheVlog & Lifestyle TierMacro Engagement4.3%

Total Followers -0.2%

3.6M

Across Instagram, TikTok

Primary Platform

Instagram

2.8M followers · 76% of audience

Engagement

4.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $33K–$78K / IG post

Quick facts
  • 3.7M combined followers across 2 platforms.
  • Macro creator tier — United States.
  • 4.3% headline engagement.
  • Active since —.
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-09-22
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 2,790,409 -7K 4.3% — 4 months ago
TikTok 857,600 -943 5.5% — 7 months ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days -5023 -0.2% -257 -0.0% +0 +0.0% -5280
Last 30 days -6697 -0.2% -943 -0.1% +0 +0.0% -7640
Last 90 days -7813 -0.3% -2058 -0.2% +0 +0.0% -9871
Last 365 days -7813 -0.3% -2058 -0.2% +0 +0.0% -9871

Audience Demographics

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617K1.2M1.9M2.5M3.1M Sep 29Dec 27Mar 26Jun 24Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Casey Neistat

Casey Neistat is a creator with a presence on Instagram (2,801,264 followers), TikTok (862,200 followers), based in United States. Their content sits in the vlog & lifestyle space. Their Instagram bio reads: "youtube". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Casey Neistat reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Studio, Tech, a clear signal of fit for brands in those categories. Demonstrated partners include 368 (studio) and Samsung. Engagement on Instagram runs around 4.3%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Casey Neistat's tier (Macro, 3.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

What happened to Casey Neistat's app Beme?

Casey Neistat co-founded Beme, a social media app built around raw, unfiltered video sharing. CNN acquired the company in late 2016 for a widely reported sum of around $25 million, but the news channel built around it was shut down by early 2018, ending that chapter of his career.

Why did Casey Neistat stop daily vlogging on YouTube?

Casey Neistat ended his iconic daily vlog run in December 2016 after roughly 534 consecutive uploads, citing the demands of the CNN/Beme deal and a desire to pursue larger-scale creative work. That daily vlog era is still considered one of the most influential creative periods in YouTube's history.

What is Casey Neistat's 368 studio?

368 is the creative studio and co-working space Casey Neistat founded in New York City in 2018, designed as a hub for filmmakers and creators. He uses it as his production base and has periodically opened it to the broader creative community as a shared workspace.

Has Casey Neistat run the NYC Marathon?

Yes, the TCS New York City Marathon has become a recurring part of Casey Neistat's content, with his training and race-day footage appearing across his social channels. He has partnered with Brooks Running around his marathon content, with the hashtags #brookspartner and #tcsnycmarathon appearing regularly in his posts.

What is Casey Neistat's deal with Samsung?

Casey Neistat and Samsung have maintained one of the longest-running creator-brand relationships in YouTube history, spanning multiple years and major flagship product campaigns. His partnership with Samsung is listed as long-term, meaning he has been involved through several device generation launches rather than one-off sponsored posts.

Is Casey Neistat's brother Van Neistat also a filmmaker?

Yes, Van Neistat is Casey's older brother and an accomplished filmmaker and creator in his own right, based in New York City. Van has built a loyal audience on YouTube with his slow-paced, deeply story-driven videos, and the two brothers have collaborated and appeared in each other's work over the years.

What was Casey Neistat's viral snowboarding video in New York City?

During the massive Winter Storm Jonas in 2016, Casey Neistat filmed himself snowboarding through the streets of Manhattan by being towed behind a vehicle — the video spread globally and became one of his most defining moments. It perfectly captured his signature approach: treating New York City itself as a creative playground.

What is Casey Neistat's 'Make it Count' Nike film?

Make it Count is the 2012 short film Casey Neistat made for Nike that was supposed to document his marathon training. Instead, he spent the entire production budget traveling the world with a friend, delivering the message of making the most of every moment — it became one of the most celebrated examples of branded content in YouTube history.

Does Casey Neistat use the Meta Ray-Ban smart glasses in his content?

Yes, the Meta Ray-Ban smart glasses have featured prominently in Casey Neistat's sponsored posts, with #metarayban appearing as a recurring hashtag across his Instagram. His NYC street-filming style makes the product feel native to his content, which likely explains why Meta has tapped him as a partner for the campaign.

What did Casey Neistat think of the Apple Vision Pro?

Casey Neistat created content around the Apple Vision Pro shortly after its launch, referencing it with the #visionpro hashtag across his posts. Given his long history of covering major Apple product releases with his signature cinematic perspective, his Vision Pro take drew significant attention from both tech audiences and the creator community.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Sep 22, 2026, 9:27 AM UTC · Slug: caseyneistat

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