Brazil
Casas Bahia is one of Brazil's most recognized retail brands, founded in 1952 by Polish immigrant Samuel Klein in the greater São Paulo region.
Total Followers -0.1%
7.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
721K followers · 9% of audience
Engagement
0.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $55K–$129K / IG post
The retail giant filed for bankruptcy after Q2 2026 losses ballooned to R$10 billion — 18× worse year-on-year — immediately closing roughly 30% of its store network and signaling possible further judicial restructuring.
After years of fan outcry over a 2020 redesign, Casas Bahia revived the classic Baianinho character, only to face fresh controversy when it emerged the new version was AI-generated.
The company said the restructuring combined liability management, debt reprofiling, and debt-to-equity conversions, with projected savings of ~R$7.7 billion in financial expenses through 2030.
The debt-to-equity conversion dramatically shifted Casas Bahia's ownership structure, with Mapa Capital taking an 85% controlling stake in Grupo Casas Bahia (BHIA3).
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -2763 -0.1% | +0 +0.0% | -2763 |
| Last 30 days | +0 +0.0% | -10591 -0.2% | +0 +0.0% | -10591 |
| Last 90 days | +0 +0.0% | +65K +1.4% | +0 +0.0% | +65K |
| Last 365 days | +0 +0.0% | +65K +1.4% | +0 +0.0% | +65K |
Daily follower snapshots from CreatorDB's longitudinal index.
Casas Bahia is one of Brazil's most recognized retail brands, founded in 1952 by Polish immigrant Samuel Klein in the greater São Paulo region. What began as a small linen shop grew into a national chain built largely on the "carnê" — an installment payment plan that made home appliances, electronics, and furniture accessible to working-class Brazilians. Today operating under Grupo Casas Bahia, the brand runs a significant multi-platform social media presence, functioning as a media property in its own right: producing seasonal campaigns tied to Carnaval, Consumer Month, and national holidays, alongside product promotions and branded entertainment content.
Content ranges from deal compilations and lifestyle vlogs to celebrity-fronted activations — including a Father's Day campaign featuring forró singer João Gomes — giving the brand broad popular-culture reach across a predominantly male, 18–34 audience that maps closely to Brazilians navigating their first major household purchases on credit. A Samsung Electronics collaboration on YouTube illustrates the natural overlap between a large electronics retailer and global tech brands seeking high-intent consumer placement. As Brazilian retail continues its digital pivot, Casas Bahia's owned social channels increasingly position the brand as a significant paid-media vehicle within the domestic retail-entertainment landscape.
Casasbahia reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a shopping creator they map naturally to brands targeting that space. Demonstrated partners include Samsung Electronics. Engagement on YouTube runs around 0.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows shopping content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in shopping and related categories, Casasbahia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Casasbahia's tier (Mega, 7.6M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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The carnê Casas Bahia is the brand's iconic installment payment booklet that has anchored its retail model for decades, allowing customers — especially those without traditional credit access — to buy furniture, appliances, and electronics in affordable monthly payments. This system helped make Casas Bahia one of Brazil's most recognized retail names by opening consumer goods to millions of lower-income families. The carnê remains a defining feature of the brand's identity and appears regularly in their social media content.
Dedicaday is a recurring promotional event Casas Bahia runs across its social channels, built around exclusive discounts that tie directly into the brand's 'Dedicação Total a Você' promise. It functions as a campaign anchor during key retail periods and generates its own dedicated hashtag across YouTube, Instagram, and TikTok. The format blends the brand's customer-dedication identity with the day-of-deals structure popular in Brazilian e-commerce culture.
Yes — forró star João Gomes featured in Casas Bahia's Father's Day (Dia dos Pais) campaign, which was promoted across the brand's social media channels. The collaboration reflects Casas Bahia's strategy of pairing seasonal campaigns with major Brazilian music artists to drive cultural reach. João Gomes is one of the biggest names in Brazil's forró and arrocha scene, giving the campaign broad national appeal.
The Desconto do Presida is a recurring Casas Bahia promotional campaign in which the company's president personally endorses or announces special discount offers, lending the deals a direct, authoritative character. It has its own hashtag and became a recognizable part of Casas Bahia's marketing playbook on social media. The format is designed to build urgency and consumer trust around major promotional windows.
Diário de uma Obra — 'Diary of a Construction' — is a branded content series that follows home renovation and construction stories, organically showcasing Casas Bahia's furniture, appliance, and home goods catalog in real living situations. The format resonates with Brazilian homeowners and DIY audiences while keeping the brand embedded in everyday domestic life. It's one of Casas Bahia's signature content series, referenced with its own dedicated hashtag.
Match de Ofertas is a themed promotional campaign that frames Casas Bahia deals as a competitive 'match,' tapping into Brazil's deep football culture to make discount events feel exciting and participatory. It appears regularly in the brand's social media calendar as a structured sale format. The sports-inflected framing is a deliberate choice to align with the passions of Casas Bahia's predominantly young, male Brazilian audience.
Yes — Samsung Electronics has run sponsored content with Casas Bahia on YouTube, with activity confirmed in mid-2024. The partnership makes natural sense given that Samsung TVs, smartphones, and appliances are core to Casas Bahia's retail catalog. It also underscores the brand's value as a Mega-tier social media presence capable of attracting major global electronics sponsors.
'Dedicação Total a Você' translates from Portuguese as 'Total Dedication to You,' positioning the brand firmly around a customer-first promise. The phrase appears in Casas Bahia's bio across every social platform — YouTube, Instagram, and TikTok — and anchors nearly all of their campaign messaging. It's been a defining pillar of the brand's identity as one of Brazil's most enduring retail names.
Yes — Casas Bahia is one of Brazil's largest and most storied retail chains, with roots going back to 1952. Despite the name referencing the northeastern state of Bahia, the brand was originally founded in São Paulo state and expanded into a nationwide network selling furniture, electronics, and appliances. It remains one of the most culturally embedded retail brands in Brazil, particularly known for flexible payment options that served generations of working-class consumers.
Casas Bahia is active on Instagram, TikTok, and YouTube, with Instagram holding the largest single-platform following by a wide margin — well ahead of their TikTok and YouTube channels. Across all three platforms combined, the brand sits firmly in the Mega tier of Brazilian brand accounts. Content is published frequently on all three, with campaigns like Dedicaday, Match de Ofertas, and Dia dos Pais running simultaneously across channels.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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