Carwow

Mat Watson is the presenter and public face of Carwow, fronting the channel's car reviews, drag races, and buying guides. He identifies himself by name in the channel's own YouTube description and has become so closely associated with the brand that many viewers use his name and Carwow interchangeably.

Carwow operates as both a content channel and a car-buying marketplace. The YouTube side delivers drag races, reviews, and advice hosted by Mat Watson, while the Carwow platform itself lets shoppers compare real car prices and find deals. The channel's own description explicitly points viewers to the site for 'real car prices' and 'advice you can trust.'

Carwow promoted the race between these two cars as potentially the 'Best-Sounding Drag Race EVER' because both the Lexus LFA and the Porsche Carrera GT are legendary for their naturally aspirated V10 exhaust notes — widely regarded as two of the finest engine sounds ever recorded in a production car. Putting them side by side in a straight drag race meant viewers got both cars screaming at full throttle simultaneously, which is an extraordinarily rare event.

Yes, Toyota has featured as a named sponsor on Carwow's YouTube channel, with both Toyota Motor and Toyota Trucks appearing in sponsored content. This lines up with Carwow's recent editorial coverage of Toyota performance models, including a video framing the Toyota GR GT as a Porsche killer.

carVertical is a vehicle history report service that lets used-car buyers check a car's background — mileage, accidents, and ownership records — before committing to a purchase. The partnership fits naturally with Carwow's positioning as a trusted car-buying resource, since Mat Watson consistently frames the channel as a tool for people making real, high-stakes purchasing decisions.

Despite being a UK-based channel, Carwow draws the majority of its audience from the United States, with American viewers accounting for well over half of total viewership. Drag racing content and exotic car reviews carry strong global appeal in English, and Carwow's scale on YouTube has pushed it far beyond a domestic UK car-buying audience.

Electric and hybrid vehicles are a major pillar of Carwow's content alongside traditional combustion cars. The channel's classified topics include EVs and hybrids specifically, and recent activity — including appearances tied to the Everything Electric Farnborough event and EV tyre partnerships — shows the channel actively covering the shift toward electrification rather than treating it as an afterthought.

Hankook Tyre has featured in Carwow's recent content, with hashtags pointing specifically to the brand's ION electric vehicle tyre range. The ION line is Hankook's EV-specific product, which makes the partnership a natural fit given Carwow's growing focus on electric car reviews and performance testing.

Carwow has surpassed 11 million subscribers on YouTube, placing it comfortably among the largest automotive channels on the platform anywhere in the world. When combined with its Instagram and TikTok followings, the total audience across platforms runs well into the tens of millions.

Carwow is based in the United Kingdom, and its presenter Mat Watson regularly covers UK-market cars, UK driving laws, and British road regulations. Despite its American-majority viewership, the channel and the car-buying platform behind it are fundamentally UK operations.