United States
Cars & Bids is the YouTube channel and social presence of the enthusiast-car auction platform founded by automotive personality Doug DeMuro, who launched the marketplace around 2020 as a focused…
Total Followers +0.5%
1.5M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
744K followers · 50% of audience
Engagement
3.6%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.6K–$15K / IG post
The 50-year-old car care brand struck a sponsorship deal with Cars & Bids, targeting the platform's highly engaged enthusiast audience.
Cars & Bids partnered with Velocity Invitational for a hybrid online/offline auction at Sonoma Raceway (May 29–31), with cars physically on display and bidding concluding live at the event.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +1K +0.3% | +0 +0.0% | +1K |
| Last 30 days | +967 +0.1% | +6K +1.4% | +0 +0.0% | +7K |
| Last 90 days | +3K +0.4% | +22K +5.0% | +0 +0.0% | +25K |
| Last 365 days | +3K +0.4% | +22K +5.0% | +0 +0.0% | +25K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Turo Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Ottocast Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| MOZA Racing Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Hagerty Sponsorship | Sponsored content | YouTube | May 2026 | — |
| NordVPN Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
Cars & Bids is the YouTube channel and social presence of the enthusiast-car auction platform founded by automotive personality Doug DeMuro, who launched the marketplace around 2020 as a focused alternative to legacy auction sites — concentrating on modern collectible and enthusiast vehicles rather than pre-war classics. The YouTube channel functions as both a brand extension and a genuine content hub, with DeMuro and fellow automotive journalists like Jason Cammisa delivering car reviews, rankings, and commentary alongside the auction platform's listings. Content spans a wide range of vehicles — from affordable Subaru Imprezas and BMW M3s to six-figure hypercars like the Pagani Zonda — keeping the channel accessible to casual enthusiasts while still satisfying hardcore collectors.
The audience skews heavily male and spans a wide age band, with meaningful representation from viewers over 35, suggesting the channel reaches not just younger enthusiasts but genuine buyers with purchasing power — a valuable demographic for automotive and lifestyle advertisers. Sponsor integrations with Hagerty (collector-car insurance) and Turo reinforce the channel's credibility within the enthusiast community, while broader picks like NordVPN indicate comfort with mainstream YouTube ad formats. With consistently above-average engagement across YouTube, Instagram, and TikTok, and a growing multi-platform footprint, Cars & Bids occupies a well-defined lane at the intersection of automotive media and marketplace commerce — a positioning that becomes increasingly attractive to auto-adjacent brands as collector-car culture continues expanding its digital audience.
Carsandbids reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an automotive creator they map naturally to brands targeting that space. Demonstrated partners include Turo and Ottocast. Engagement on YouTube runs around 3.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows automotive content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in automotive and related categories, Carsandbids offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Carsandbids's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Doug DeMuro founded Cars & Bids as an online auction marketplace built specifically for modern enthusiast cars. He remains the central face of the Cars & Bids YouTube channel, which describes itself as a home for more Doug DeMuro reviews and editorial car content alongside the auction platform.
Yes, Hagerty — the collector-car insurance and automotive media company — acquired Cars & Bids. The two brands share a natural audience of serious car enthusiasts, and Hagerty continues to be an active partner on the Cars & Bids YouTube channel.
While Bring a Trailer covers collector cars across virtually all eras, Cars & Bids positions itself as the auction marketplace specifically for modern enthusiast cars — generally vehicles from the 1980s onward that appeal to today's driving generation. That tighter curatorial focus shapes both the listings and the editorial content on its YouTube channel.
Jason Cammisa is a well-regarded automotive journalist known for his long-form work with Motor Trend and Hagerty Media. He has appeared in collaborative content on the Cars & Bids YouTube channel, including a video in which he ranks Doug DeMuro's personal garage.
Yes, Doug DeMuro is still actively reviewing cars and producing editorial content for the Cars & Bids YouTube channel. The channel's own description promises 'more Doug DeMuro, more reviews, more cool cars,' making his involvement central to the channel's identity rather than occasional.
The Cars & Bids YouTube channel publishes editorial content well beyond auction listings, including high-profile exotic matchups, to keep serious car enthusiasts engaged with the brand. Head-to-head comparisons involving icons like the Zonda and F50 generate strong audience interest and signal the channel's ambition as a genuine car media outlet.
The Cars & Bids YouTube channel regularly reviews new production cars — like the Genesis G90 Black Edition — alongside auction-focused content. This editorial layer is designed to attract enthusiasts who follow Cars & Bids for car coverage even when they are not actively buying or selling.
Cars & Bids focuses on modern enthusiast cars — sports cars, luxury sedans, muscle cars, and quirky enthusiast picks from roughly the modern era rather than pre-war or early vintage machinery. The YouTube channel mirrors this with content spanning affordable fun recommendations all the way up to six-figure exotics.
MOZA Racing makes sim racing hardware — direct-drive wheels, pedals, and cockpit rigs — which appeals directly to the same male automotive enthusiast demographic that follows Cars & Bids. The sponsorship reflects the significant crossover between real-car enthusiasm and the sim racing hobby.
Cars & Bids is a US-centric platform, and the large majority of its audience and inventory is based in the United States. International buyers and sellers should check carsandbids.com directly for current policies on cross-border transactions, title transfer, and shipping logistics, as those details can change.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@carsandbids · YouTube
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