India
CarryMinati is the online identity of Ajey Nagar, a Faridabad-born comedian, gamer, and rapper who built one of India's largest YouTube followings on the…
Total Followers -0.2%
68.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
45.5M followers · 67% of audience
Engagement
8.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $214K–$472K / IG post
Filmmaker Karan Johar sued Ajey Nagar over a parody video modeled on 'Koffee with Karan' that allegedly contained defamatory and abusive content. The court ordered the takedown of related videos and named Google and Meta as co-defendants.
Civil Judge PG Bhosale passed an interim order siding with the filmmaker, also naming manager Deepak Char, One Hand Clap Media, Google and Meta as defendants in the suit.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -36436 -0.2% | +0 +0.0% | -36436 |
| Last 30 days | +0 +0.0% | -124313 -0.6% | +0 +0.0% | -124313 |
| Last 90 days | +200K +0.4% | +114K +0.5% | +0 +0.0% | +314K |
| Last 365 days | +200K +0.4% | +114K +0.5% | +0 +0.0% | +314K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Binomo Sponsorship | Sponsored content | YouTube | Dec 2024 | — |
| Winzo Sponsorship | Sponsored content | YouTube | Oct 2024 | — |
CarryMinati is the online identity of Ajey Nagar, a Faridabad-born comedian, gamer, and rapper who built one of India's largest YouTube followings on the strength of his roast videos. He rose to prominence in the late 2010s with sharply edited reaction and roast content delivered in a code-switching Hindi-English style, and has since broadened into sketch comedy, parodies, music videos, and gaming streams on his secondary channel CarryisLive. His recent output — titles like 'MR BEAST PARODY Ft. INDIAN CREATORS', 'CARRYMINATI VS SIGMA MALE', and 'SAAS BAHU AUR SAANP' — shows a creator still anchored in topical roast and parody formats while leaning into shorter, meme-literate hooks aimed at a younger, mobile-first audience.
CarryMinati operates squarely in the Hindi-language comedy, roast, and gaming-adjacent entertainment space, with a content mix spanning parody sketches, reaction videos, and music drops that skew young, male, and meme-fluent. The audience is anchored in India with a sizable US diaspora tail, giving sponsors dual-market reach within a single creative. Engagement runs well above category median across platforms, and while YouTube uploads are infrequent and tentpole-style, Instagram cadence is near-daily — useful for layered campaign rollouts. Existing deals with Binomo and Winzo confirm strong traction with fintech, trading, and real-money gaming advertisers; the profile also maps cleanly onto mobile gaming, telecom, energy drinks, streetwear, OTT launches, and male-skewed consumer tech such as the recently hashtagged Galaxy S26 Ultra.
Benchmark estimates for a creator at CarryMinati's tier (Mega, 68.2M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
CarryMinati's real name is Ajey Nagar. He's from Faridabad in Haryana, India, and his Snapchat handle 'heyAjey' is one of the few places he still uses his actual first name publicly.
The 2020 roast was pulled by YouTube after mass reporting over alleged cyberbullying and homophobic content, despite becoming one of the most-liked non-music videos in the world before removal. The incident massively boosted his subscriber count and fueled the broader 'Ban TikTok' wave in India that year.
His second channel is CarryisLive, where he streams gameplay, podcasts, and longer-form content separate from the scripted roasts on his main channel. He links to it directly from his main YouTube bio.
Yes — he describes himself as a comedian, gamer, and rapper, and his 2020 track Yalgaar became one of the fastest videos ever to hit major view milestones on Indian YouTube. He has continued to release music videos alongside his comedy and roast content.
His younger brother is Yash Nagar, who runs the YouTube channel Wily Frus and frequently appears in CarryMinati's vlogs and behind-the-scenes content. The two grew up making videos together in Faridabad.
Yes, one of his recent headline uploads is 'MR BEAST PARODY Ft. INDIAN CREATORS', which spoofs MrBeast-style challenge videos with a cast of Indian YouTubers. It's a good example of his current style — sketch and parody rather than only solo roasts.
It roughly translates to 'we won't reform' or 'we won't change our ways,' and it's become a running catchphrase Ajey uses across captions and Instagram posts. It captures the unapologetic tone his roast and sketch content is known for.
Recent sponsored content on his YouTube channel includes Binomo and Winzo, both fitting the gaming and app-promotion category that's common for big Indian creators. Brand deals on his channel sit firmly in the Mega-tier price range.
India is his largest market at roughly 40% of viewers, followed by a sizeable United States audience at around 21% — reflecting the global Indian diaspora that watches his Hindi-language roasts. The UK, Philippines, and Canada round out his top countries.
Yes, though his upload cadence on the main channel has slowed compared to his peak years, with his most active platform now being Instagram where he posts almost daily. His main YouTube channel still sits in the Mega tier with engagement well above the category average.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@carryminati · YouTube
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