Carolinescircuits is a creator with a presence on YouTube (61,500 followers), Instagram (2,458,998 followers).
Total Followers -0.0%
2.5M
Across YouTube, Instagram
Primary Platform
YouTube
62K followers · 2% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $30K–$69K / IG post
Marie Claire UK ran an in-depth feature on Caroline's approach to midlife strength training, her origin story, and why she still personally manages her Instagram community.
Published by DK RED on 6 March 2025, the book — a 6-week strength, nutrition, and mindset programme — hit the Sunday Times bestseller list immediately after launch.
Described by the show as her debut podcast appearance, she discussed her career pivot, the 6-week Fit at 50 programme, nutrition, and the global growth of her fitness community.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +301 +0.5% | -738 -0.0% | +0 +0.0% | -437 |
| Last 30 days | +609 +1.0% | -1229 -0.1% | +0 +0.0% | -620 |
| Last 90 days | +2K +3.4% | +4K +0.1% | +0 +0.0% | +6K |
| Last 365 days | +2K +3.4% | +4K +0.1% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
Carolinescircuits is a creator with a presence on YouTube (61,500 followers), Instagram (2,458,998 followers). Their content sits in the fitness & workouts space. Their YouTube bio reads: "💪🏻 PT 25 yrs 💻 Strength Training Coach at carolinescircuits.com 📕 ST Bestseller Fit At 50 📰 Columnist @telegraph 📧 hello@carolinescircuits.com". The full audience and engagement breakdown is below.
Carolinescircuits reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fitness and related categories, Carolinescircuits offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Carolinescircuits's tier (Macro, 2.5M combined followers, —). Pulled from CreatorDB's category benchmarks.
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Yes — her bio states she has been a personal trainer for 25 years, making her one of the more credentialed fitness creators on social media. She works specifically as a Strength Training Coach and runs her own coaching platform at carolinescircuits.com alongside her content work.
Fit At 50 is her strength-training-focused book that reached the Sunday Times bestseller list. It's built around her philosophy of making effective, sustainable training accessible for people as they age, drawing on her 25 years of personal training experience.
Yes — she is a regular fitness columnist for The Telegraph, one of the UK's major national newspapers. This puts her in a rare group of social media fitness creators who also contribute to mainstream print and digital journalism.
Yes — carolinescircuits.com is her dedicated strength training coaching platform, separate from her free social media content. It's where followers can access more structured programming beyond the workout videos she posts on Instagram and YouTube.
Yes — she has explicit beginner-focused series, including content framed as "Welcome to weights" for those who have never trained with resistance before. Making strength training approachable for newcomers is a consistent theme across her content.
Yes — bodyweight HIIT and home workouts are a central pillar of her content, with dedicated series requiring no equipment at all. She also programs dumbbell-based sessions for people who have basic kit at home, keeping the barrier to entry low.
Based on her Sunday Times bestselling book Fit At 50, she is in her early-to-mid fifties. She openly builds her content around training effectively at this life stage, which has made her a go-to creator for audiences in their forties and beyond.
Her 10-minute express workouts cover targeted areas — core, arms, shoulders, and full-body HIIT — designed for people who cannot fit longer sessions into a busy day. They are among her most-shared content and reflect her core belief that consistency with short workouts beats occasional long ones.
She appears to be UK-based — she columns for The Telegraph, her book reached the Sunday Times bestseller chart, and the United Kingdom is a top audience country for her content. Her broad international following across the US, Brazil, and India has grown well beyond her home market.
Instagram is by far her primary platform, where she has built a following well into the millions — significantly larger than her YouTube subscriber count. She sits in the Macro creator tier and uses Instagram Reels as her main vehicle for short workout clips and express sessions.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@carolinescircuits · YouTube
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