Germany
Caroline Preuß is a Germany-based business coach and online marketing strategist who has built her personal brand around a straightforward premise: helping service providers and consultants convert their professional expertise into measurable reach and revenue online.
Total Followers -0.0%
71K
Across Instagram, TikTok
Primary Platform
68K followers · 97% of audience
Engagement
1.3%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.4K / IG post
In a podcast episode, Preuss reflected openly on the 'official handover to my Co-CEO at the end of December 2025,' marking a deliberate shift away from operations toward strategy and personal-brand content.
Business Punk recognised Preuss as a 'Transformerin der Online-Welt,' citing her talent, innovation, and impact on German-speaking online-business culture.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -21 -0.0% | +0 +0.0% | +0 +0.0% | -21 |
| Last 30 days | -14 -0.0% | +0 +0.0% | +0 +0.0% | -14 |
| Last 90 days | +342 +0.5% | +0 +0.0% | +0 +0.0% | +342 |
| Last 365 days | +342 +0.5% | +0 +0.0% | +0 +0.0% | +342 |
Daily follower snapshots from CreatorDB's longitudinal index.
Caroline Preuß is a Germany-based business coach and online marketing strategist who has built her personal brand around a straightforward premise: helping service providers and consultants convert their professional expertise into measurable reach and revenue online. Operating under the handle @carolinepreussde, she has been active in the space since 2016 and claims a client base exceeding five thousand, with a reported nine-figure euro revenue milestone that she uses openly as social proof in her positioning. Her content centers on Instagram growth tactics, visibility strategy, and the mechanics of building a flexible online business — with hashtag patterns pointing squarely at German-speaking entrepreneurs seeking practical, step-by-step guidance rather than inspirational lifestyle content.
Carolinepreussde reaches an audience concentrated in Germany primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a business creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows business content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Germany-focused brands in business and related categories, Carolinepreussde offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Carolinepreussde's tier (Micro, 71K combined followers, Germany). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Caroline Preuß is a German entrepreneur and business coach who helps people with existing expertise build online visibility and generate revenue from their knowledge. She is best known in the DACH market for her Instagram strategy content and her approach to turning professional know-how into a scalable online business.
"Schreibe START" is German for "write START" — it's Caroline's signature call-to-action that invites followers to send her that word as a direct message to begin a conversation about her coaching or programs. This DM-funnel method is a tactic she actively teaches her own clients as a practical lead-generation strategy directly from Instagram.
Caroline Preuß states in her Instagram bio that she has worked with over 5,000 clients since launching her online business coaching work. For a creator in the micro tier, that volume reflects a business built steadily over many years rather than one driven purely by social media scale.
Caroline Preuß publicly claims over 10 million euros in cumulative revenue in her Instagram bio, which she uses as a central credibility marker for her coaching and strategy programs. This figure covers her own online business activities since she began in 2016, not just income from sponsored content or brand partnerships.
Caroline Preuß has been active in the Instagram coaching and online business space since 2016, giving her roughly a decade of experience by 2026. That long track record is one of the primary authority claims she makes when positioning herself as an expert in the German-speaking market.
Yes, Caroline Preuß produces her content in German and targets the DACH market — Germany, Austria, and Switzerland — almost exclusively. Around three-quarters of her Instagram audience is based in Germany, with Austria and Switzerland accounting for a further share, making her a German-language-first creator with minimal reach outside the German-speaking world.
Caroline specifically targets people who already have a skill, professional knowledge, or area of expertise and want to monetize it online — coaches, consultants, freelancers, and service providers. Her content frames the problem as one of visibility and conversion rather than raw talent, speaking directly to experts who struggle to turn what they know into paying clients.
Caroline's central concept is Sichtbarkeit — visibility — and her content consistently argues that reach without a conversion strategy is worthless. Her Instagram tips focus on building an audience that actually becomes paying clients, using organic content, hashtag strategy, and DM-based funnels rather than paid advertising.
Although YouTube is listed as her primary platform, the vast majority of Caroline's active community is on Instagram, where she posts regularly and runs her lead-generation approach through stories, reels, and DM CTAs. Her TikTok presence is currently very small, so Instagram is effectively the hub of her public-facing business.
Based on her bio — which references over 5,000 clients and more than 10 million euros in revenue — Caroline clearly runs structured paid programs or coaching offers, not just free educational content. Her recurring "Schreibe START" CTA is specifically designed to move interested followers off public content and into a direct sales conversation about those offerings.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@carolinepreussde · Instagram
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