Australia
Caroline H. Groth is a Danish-Australian content creator and marketing professional based in Australia whose work sits at the intersection of holistic health, wellness, and mindset.
Total Followers +1.0%
72K
Across Instagram
Primary Platform
YouTube
72K followers · 100% of audience
Engagement
1.4%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 71,697 | +695 | 1.4% | 2.3 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +631 +0.9% | +0 +0.0% | +0 +0.0% | +631 |
| Last 30 days | +695 +1.0% | +0 +0.0% | +0 +0.0% | +695 |
| Last 90 days | +2K +3.0% | +0 +0.0% | +0 +0.0% | +2K |
| Last 365 days | +2K +3.0% | +0 +0.0% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Caroline H. Groth is a Danish-Australian content creator and marketing professional based in Australia whose work sits at the intersection of holistic health, wellness, and mindset. Her dual cultural background informs a grounded, globally literate perspective that distinguishes her from purely lifestyle-focused accounts. Alongside her content output, she operates as a Fractional CMO — meaning she brings genuine marketing strategy credentials to her personal brand, a relatively uncommon combination at the micro-tier level. Her Instagram presence is her primary channel, where she posts consistently and engages an audience that skews strongly female and falls predominantly in the 25–34 age bracket — a cohort actively seeking wellness frameworks and actionable mindset content rather than aspirational aesthetics alone.
Her audience is largely Australia-based but carries meaningful reach into the United States and United Kingdom, giving brand partners access to English-speaking markets across multiple geographies. A visible Levi's partnership signals that her positioning has already attracted mainstream lifestyle brands willing to extend into the wellness-adjacent space, suggesting she occupies a crossover lane between health content and everyday fashion. With engagement tracking close to the category median and a professionally run channel backed by real marketing expertise, she is well-positioned as a credible voice for brands targeting health-conscious, career-age women — particularly those in the premium wellness, personal development, and lifestyle categories looking for a creator who can communicate strategy as fluently as she communicates self-improvement.
Carolinehgroth's holistic health, wellness, and mindset positioning makes her a natural fit for brands in clean beauty, functional nutrition, mindfulness or meditation apps, and premium athleisure — categories that map directly onto her Danish-Australian lifestyle identity and her dual role as creator and fractional CMO. Her audience skews heavily female and concentrates in the 25–34 bracket, a cohort with above-average discretionary spend on wellness and self-improvement products. Geographic reach is anchored across three priority English-speaking markets — Australia, the United States, and the United Kingdom — giving international lifestyle brands meaningful cross-market exposure from a single activation. Posting cadence is consistent, with content live as recently as two days prior, signalling reliable delivery against campaign timelines. Engagement sits marginally below the category median, suggesting a reach-forward rather than conversation-heavy audience, which suits brand-awareness and lifestyle-association objectives more than direct-response mechanics. A documented Levi's partnership (#liveinlevis) establishes fashion-lifestyle crossover credibility, while her marketing executive background positions her as a creator who can engage meaningfully with campaign briefs rather than executing purely on content deliverables alone.
Benchmark estimates for a creator at Carolinehgroth's tier (Micro, 72K combined followers, Australia). Pulled from CreatorDB's category benchmarks.
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Carolinehgroth identifies as both — her bio explicitly describes her as Danish/Australian, reflecting dual cultural roots. She is based in Australia, which also shows up in her audience data, where Australia makes up the largest share of her following by a wide margin.
A fractional CMO (Chief Marketing Officer) is a senior marketing executive who works with companies on a part-time or contract basis rather than as a full-time hire. Carolinehgroth lists this as a professional role alongside her content work, meaning she advises brands on marketing strategy at an executive level — a distinction that sets her apart from creators who solely focus on posting.
Yes — Carolinehgroth has posted branded content tagged with #levis and #liveinlevis, confirming a partnership with the denim brand. This makes Levi's one of her named sponsors and places her inside the broader Live In Levi's influencer campaign.
Live In Levi's is a Levi's brand campaign that invites creators to weave the iconic denim label into their everyday lifestyle content rather than staging traditional ads. For Carolinehgroth, whose content centres on holistic wellness and intentional living, the fit aligns with the campaign's emphasis on authentic, day-to-day style.
Carolinehgroth focuses on holistic health, wellness, and mindset — covering areas like intentional living, mental and physical wellbeing, and a balanced lifestyle approach. Her content is aimed at an audience interested in personal growth rather than quick-fix fitness or diet trends.
Carolinehgroth is based in Australia, and Australia accounts for the largest slice of her audience, suggesting a strong local connection and community. Despite her Danish background, Australia is clearly her home base and primary market.
Her audience skews heavily female — over three-quarters of her followers are women — with the biggest group falling in the 25–34 age range. This millennial female demographic maps closely to the holistic health and mindset space she operates in, and her top audience countries are Australia, the United States, and the United Kingdom.
Yes — her own bio makes the dual role explicit: she operates as both a wellness content creator and a Fractional CMO, advising businesses on senior marketing strategy. This professional background likely shapes how she approaches her own brand partnerships and content strategy.
YouTube is listed as her primary platform, but she maintains consistent, active posting on Instagram, where the bulk of her documented engagement and partnership activity currently sits. Both platforms form part of her presence, though her Instagram audience is where she appears most visible day-to-day.
Holistic health is an approach that treats the whole person — physical, emotional, and mental wellbeing together — rather than isolating a single metric like calorie count or gym output. In Carolinehgroth's context, this translates into lifestyle and mindset-forward content that resonates with audiences looking for a sustainable, balanced approach to health rather than extreme regimens.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@carolinehgroth · YouTube
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