Canada
Carleigh Bodrug is a Canadian plant-based recipe developer and cookbook author who built the PlantYou brand into one of the most recognizable names in vegan…
Total Followers +0.5%
10.8M
Across Instagram, YouTube, TikTok
Primary Platform
5.7M followers · 53% of audience
Engagement
1.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $69K–$160K / IG post
She showcased recipes including a Ramen Noodle Bake and a Marry Me Orzo Bake on GMA and GMA3. The book — 140+ plant-based recipes for busy people, most under 30 minutes — is published by Grand Central Publishing and releases September 29, 2026.
The piece traces her path from aspiring TV news reporter to bestselling cookbook author and 10M+ follower social media creator, covering her motivation to go plant-based and her food-waste reduction mission.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +6K +0.1% | +0 +0.0% | +0 +0.0% | +6K |
| Last 30 days | +40K +0.7% | +10K +0.7% | +0 +0.0% | +50K |
| Last 90 days | +72K +1.3% | +31K +2.3% | +0 +0.0% | +102K |
| Last 365 days | +72K +1.3% | +31K +2.3% | +0 +0.0% | +102K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Vimergy Supplements / Health | Sponsored content | 2024–present | — | |
| PlantYou (cookbooks & brand) Publishing / Food Brand | Founder / owned brand | Long-term | — |
Carleigh Bodrug is a Canadian plant-based recipe developer and cookbook author who built the PlantYou brand into one of the most recognizable names in vegan food content. She began sharing accessible, whole-food plant-based recipes on social media around the early 2020s, leaning into a format that prioritized simplicity — minimal ingredients, short cook times, and vibrant visuals — at a moment when mainstream interest in plant-forward eating was accelerating. That approach fueled rapid audience growth across Instagram and TikTok, and it eventually translated into a publishing deal that produced the PlantYou cookbook, which debuted as a New York Times bestseller. Her follow-up, Quickies, continued that throughline of fast, low-effort vegan cooking, and its promotion has anchored her content strategy heading into 2026.
Bodrug's audience skews heavily female and concentrates in the 25–34 age band, with the majority based in the United States, Canada, and the United Kingdom — a tight, commercially valuable demographic for health food, wellness supplements, and kitchen product brands. Her sponsored content includes health-adjacent brands like Vimergy, a supplement company whose B12 product is a natural fit for a plant-based audience where micronutrient gaps are a real and frequently discussed concern. That alignment between sponsor category and community need gives her partnerships credibility rather than incongruence. With strong engagement on both TikTok and YouTube relative to platform norms, and a cookbook franchise that adds authority beyond social reach, Bodrug is well positioned to expand further into the lifestyle and wellness product space — potentially through her own product line or deeper retail partnerships as the plant-based food category continues to mature.
Carleigh Bodrug is a strong fit for plant-based food brands, functional health supplements, kitchen equipment, and grocery or meal-kit services, anchored by her accessible vegan cooking content and two NYT-bestselling cookbooks that lend her unusual credibility beyond typical influencer positioning. Her cross-platform presence spans Instagram, YouTube, and TikTok with a consistent posting cadence of roughly every two to eight days; YouTube and TikTok both deliver engagement well above typical benchmarks, signaling high-intent viewers rather than passive scrollers. The audience is predominantly English-speaking, concentrated in the US and Canada with secondary UK reach — premier markets for CPG and wellness advertisers. A confirmed paid integration with Vimergy (B12 supplement) establishes a supplement track record; adjacent opportunities in plant-based pantry brands, cookware, and health-focused grocery retailers are the natural pipeline.
Benchmark estimates for a creator at Carleigh Bodrug's tier (Mega, 10.8M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Yes — Carleigh Bodrug's PlantYou cookbook series reached the number one spot on the New York Times bestseller list, a milestone she highlights at the top of her social media bios. That achievement moved her beyond social media into mainstream publishing and cemented her as one of the most credible voices in plant-based cooking.
The Quickies cookbook is one of Carleigh Bodrug's PlantYou titles, focused on fast plant-based meals designed for people who want vegan food without long prep times. She actively promotes it across her Instagram and TikTok, linking directly to it in her bio and directing followers to PlantYou.com to grab a copy.
Carleigh Bodrug's Instagram bio references the PlantYou cookbooks in the plural, confirming she has published more than one title in the series. The Quickies cookbook is one of the titles currently in active promotion, with PlantYou.com serving as the central hub for her recipes and book sales.
Yes — Carleigh Bodrug follows a fully plant-based, vegan lifestyle, and it is the consistent thread across every recipe, YouTube video, and brand partnership she takes on. Her entire PlantYou brand is built around animal-free cooking, and she does not promote non-vegan products anywhere in her content.
Vimergy is a supplement brand, and Carleigh Bodrug has partnered with them to promote their B12 supplement in her content. The collaboration is a natural fit for her audience because B12 is a nutrient that plant-based eaters are commonly advised to supplement, making it one of the more on-brand sponsor relationships in her feed.
It is a PlantYou recipe built around oven-roasting onions until deeply sweet and golden, then combining them with pasta — the dish is described as vegan and gluten-free optional. It appears among her top recent content titles and draws attention for its simple ingredient list and mostly hands-off baking method.
Many of Carleigh Bodrug's recipes include a gluten-free optional note, meaning she builds in substitutions for people avoiding gluten rather than making every dish exclusively GF by default. Her baked caramelized onion pasta, for example, is explicitly labeled that way, so followers can swap in their preferred pasta without reworking the whole recipe.
Yes — Carleigh Bodrug runs PlantYou.com as a dedicated recipe website and regularly directs followers there in her post captions with phrases like 'recipe at PlantYou dot com.' The site extends her content beyond social media and ties into her cookbook series as the central destination for her plant-based cooking brand.
PlantYou is a play on 'plant-based' combined with the second-person 'you,' framing vegan cooking as something accessible and personal rather than niche or restrictive. The name doubles as her social handle, her cookbook series title, and her website URL — making it one of the more cohesive creator-to-brand identities in the food space.
Carleigh Bodrug is Canadian, and Canada consistently ranks as the second-largest country in her audience. Despite her Canadian base, the majority of her over ten million combined followers across Instagram, TikTok, and YouTube are based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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