Carinaaravjo

Carina Araújo created her channel specifically to document her own transição capilar — the process of transitioning from chemically treated hair back to natural curly or coily texture. She wanted to motivate and inspire other women going through the same challenging journey, sharing daily routines, product tips, and hairstyle tutorials along the way. That founding mission shaped everything about the channel and still drives her content today.

Transição capilar is the Portuguese term for the hair transition process, meaning you stop using chemical relaxers or straighteners and gradually grow out your natural curly or coily texture. Carina Araújo has built her entire platform around this concept, offering practical guidance on managing two different hair textures at once and keeping hair healthy throughout the process. Her content ranges from care routines to styling techniques specifically tailored to women in every stage of the transition.

Fator encolhimento means "shrinkage factor" in Portuguese, referring to how dramatically curly and coily hair appears shorter when dry compared to its actual length when wet. Carina Araújo covers this topic because it is one of the biggest surprises for women new to transitioning — hair can appear to shrink by half or more, making growth progress feel invisible. Understanding shrinkage helps her audience set realistic expectations and choose styles that showcase their true hair length.

Raiz inchada literally means "swollen root" or "puffy root" and refers to the visible line of demarcation where natural new growth meets previously chemically treated hair during a transition. It is a recurring topic in Carina Araújo's content because managing this area — where two very different textures meet — is one of the trickiest parts of transição capilar. She addresses techniques and products that help blend the two textures and reduce breakage at that sensitive point.

Creme de maracujá is a passion fruit–based hair cream widely used in Brazil for moisturizing, defining, and finishing curly and coily hair. Carina Araújo references it in her routines and hashtags as part of the finalization step — when you style and seal in moisture after washing. It is a beloved ingredient in Brazil's natural hair community for its hydrating properties and is accessible at most drugstores, making it a practical recommendation for her audience.

Both Skala and Salonline appear consistently in Carina Araújo's content through her hashtags, indicating she features these products in her hair care videos. Both brands are popular Brazilian lines known for affordable curly and natural hair products, which aligns well with her audience of women navigating the transição capilar on everyday budgets. Her routine content tends to mix accessible drugstore picks with more specialized options.

Yes, Carina Araújo partnered with Shein for sponsored content in mid-2025. While hair care is her core niche, she also covers fashion — her platforms are positioned around cabelo, beleza e moda (hair, beauty, and fashion) — making a clothing brand partnership a natural extension of her content. Shein is one of her named sponsors to date.

Her real name is Carina Araújo — the handle @carinaaravjo is simply a condensed spelling that drops the "u" from Araújo to fit platform username conventions. She uses her full real name in her YouTube bio and identifies herself by it consistently across all of her channels.

Carina Araújo is based in São Paulo, Brazil, as she notes in her Instagram bio. The overwhelming majority of her audience is also Brazilian, which makes sense given that she creates all of her content in Portuguese and focuses on topics — like transição capilar and Brazilian drugstore hair products — that are especially relevant to women in Brazil.

Yes, Carina Araújo is active on TikTok under the same handle @carinaaravjo, where she has built a following of well over a million followers posting hair, beauty, and fashion content. Her TikTok engagement runs significantly above the platform average, making it one of her most interactive channels alongside YouTube and Instagram. She cross-promotes her TikTok in her Instagram bio and maintains a consistent presence across all three platforms.