United States
Campbell Racing is a US-based family off-road racing team that chronicles their involvement in the Ultra4 circuit, with particular emphasis on King of the Hammers — the grueling combined rock-crawling and desert racing event held annually in Johnson Valley, California.
Total Followers +0.0%
36K
Across Instagram
Primary Platform
YouTube
36K followers · 100% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $896–$2.5K / IG post
The piece covers Campbell's data-logging setup, custom dry-sump oiling system, and the electronics strategy behind competing at King of the Hammers.
Monster Energy highlighted Shannon Campbell as one of their featured rock racers/crawlers in the premier 4400 class at KOH 2026, which drew 770+ teams and 2.5 million online viewers.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 35,842 | +11 | 3.8% | 0.2 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +11 +0.0% | +0 +0.0% | +0 +0.0% | +11 |
| Last 30 days | +11 +0.0% | +0 +0.0% | +0 +0.0% | +11 |
| Last 90 days | -90 -0.3% | +0 +0.0% | +0 +0.0% | -90 |
| Last 365 days | -90 -0.3% | +0 +0.0% | +0 +0.0% | -90 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Miller Welders (Miller Electric) Tools / Welding Equipment | Long-term partnership | Long-term | — | |
| Motive Gear Drivetrain / Off-Road Parts | Long-term partnership | Long-term | — |
Campbell Racing is a US-based family off-road racing team that chronicles their involvement in the Ultra4 circuit, with particular emphasis on King of the Hammers — the grueling combined rock-crawling and desert racing event held annually in Johnson Valley, California. Their own description frames the operation as a "family affair," suggesting multiple family members compete or crew rather than a single-driver setup. Content spans race preparation, competition footage, and behind-the-scenes team moments drawn from the Ultra4USA calendar, positioning Campbell Racing as grassroots participants in the sport rather than media-first creators.
Despite a micro-tier following, Campbell Racing's engagement runs well above the category median, reflecting a tight-knit community of hardcore off-road enthusiasts rather than a passive general sports audience. The audience skews heavily male and concentrates in the 18-to-34 range, with secondary reach into Mexico and Australia — both countries with active off-road racing cultures. Sponsor affiliations with Miller Welders and Motive Gear, brands embedded in the fabrication and drivetrain segments of the off-road parts market, confirm positioning squarely within the build-and-compete tier of the sport. As Ultra4 racing continues expanding its media footprint, Campbell Racing's authentic family narrative gives them a natural fit with performance parts and motorsports lifestyle brands seeking genuine grassroots reach.
Campbell_Racing reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Tools / Welding Equipment, Drivetrain / Off-Road Parts, a clear signal of fit for brands in those categories. Demonstrated partners include Miller Welders (Miller Electric) and Motive Gear. Engagement on YouTube runs around 3.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Tools / Welding Equipment and related categories, Campbell_Racing offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Campbell_Racing's tier (Micro, 36K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes — Campbell Racing describes itself as 'quite the family affair,' with family members working together to compete in some of the most demanding off-road races in the country. That family-driven identity is the core of their brand and shapes the story they tell across their social media content.
Yes — King of the Hammers is one of Campbell Racing's marquee events, and the team has actively competed in both the 2025 and 2026 editions of the race. Their consistent use of #koh2025 and #koh2026 hashtags signals just how central King of the Hammers is to their annual racing calendar.
Campbell Racing's publicly visible sponsors include Miller Welders and Motive Gear, both of which appear consistently alongside their race coverage on social media. Miller Welders supports the team's fabrication needs, while Motive Gear provides the drivetrain components that are standard equipment for serious off-road competition builds.
Motive Gear specializes in ring and pinion gears, differentials, and drivetrain components that serious off-road builders rely on for extreme conditions. Campbell Racing carries Motive Gear as a named sponsor, putting the brand directly in front of the Ultra4 racing community and wider off-road audience.
Miller Welders is one of the named sponsors backing Campbell Racing's Ultra4 off-road program. The partnership is a natural fit — custom fabrication and precision welding are essential parts of building and maintaining the kind of purpose-built vehicles that compete in events like King of the Hammers.
King of the Hammers, held each year in Johnson Valley, California, uniquely combines open desert racing at high speed with brutally technical rock crawling sections — two disciplines that demand very different vehicle setups in a single event. Campbell Racing's regular participation puts them among the competitors taking on what the off-road community widely regards as one of the most punishing races in America.
Ultra4 is the American off-road racing series most famous for producing King of the Hammers, blending high-speed desert runs with extreme rock crawling in a format that tests both driver skill and vehicle durability. Campbell Racing is a dedicated Ultra4 competitor and regularly tags #ultra4 and #ultra4racing across their content, making the series central to their racing identity.
Campbell Racing's bio says they take on 'the coolest races the offroad industry has to offer,' and their hashtag use points to the broader Ultra4 USA circuit beyond just King of the Hammers. Ultra4 events span multiple locations and formats across the United States throughout the racing season, giving the team a full competitive calendar.
Yes — YouTube is listed as Campbell Racing's primary platform, where they document race builds, event coverage, and the family's journey through the off-road racing world. They are also active on Instagram, where their engagement runs well above the typical rate for sports content in their tier.
Campbell Racing is a United States-based off-road racing team, and the large majority of their audience is also located in the US. They compete in Ultra4 events held across America, with King of the Hammers in Johnson Valley, California serving as their most high-profile race.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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