Philippines
Vladimir Grand, known online as @callmegrand, is a Manila-based TikTok creator who has built a following in the tens of millions on the strength of daily…
Total Followers -0.3%
21.3M
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
18.2M followers · 85% of audience
Engagement
9.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$86K / IG post
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | -6731 -0.2% | -6731 |
| Last 30 days | +0 +0.0% | +0 +0.0% | -59046 -1.9% | -59046 |
| Last 90 days | +0 +0.0% | -99 -0.2% | -96982 -3.2% | -97081 |
| Last 365 days | +0 +0.0% | -99 -0.2% | -96982 -3.2% | -97081 |
Daily follower snapshots from CreatorDB's longitudinal index.
Vladimir Grand, known online as @callmegrand, is a Manila-based TikTok creator who has built a following in the tens of millions on the strength of daily livestreams and short-form motivational content. His TikTok bio flags a daily live schedule, and his platform footprint leans heavily into the personal-development space — a blend of comedy, inspirational speaking, life coaching, healthy living, interviews and boxing, as outlined on his YouTube channel. He is also the founder of Better You Academy, a self-improvement brand he promotes through his Instagram presence, signaling an ambition to convert audience reach into a standalone coaching business.
Vladimir Grand operates in the motivational, lifestyle, and light-comedy lane on TikTok, with a self-described focus on inspirational speaking, life coaching, healthy living, and boxing — anchored by his Better You Academy venture. That positioning maps cleanly onto self-improvement adjacent categories: men's grooming and wellness, fitness supplements, mobile-first fintech and e-wallets, telco, edtech and online courses, energy drinks, and male-skewing FMCG. Audience is predominantly Filipino with a meaningful US diaspora tail and a male, 18–34 skew — useful for brands courting young Southeast Asian men. Daily TikTok LIVE cadence and engagement well above category median signal active, conversion-ready viewers. No marquee sponsor deals surface in the sheet, but the niche and dedicated 'biz' inbox point to standard endorsement work with local FMCG, telco, or coaching/edtech advertisers.
Benchmark estimates for a creator at Vladimir Grand's tier (Mega, 21.3M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
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Vladimir Grand is based in Manila, Philippines, which he lists in the bios across all of his social platforms. About three-quarters of his audience watches from the Philippines as well, with smaller chunks coming from the United States and Saudi Arabia.
Better You Academy (@betteryou.academy) is the personal development brand that Vladimir Grand founded and promotes from his Instagram bio. It aligns with the life coaching, motivational, and healthy-living themes he leans into on his main channels.
His content mixes motivational speaking, comedy skits, life-coaching tips, and boxing, often delivered as short analogy-driven clips (his prison-escape and freedom storytelling shorts are some of his most-shared). He also goes LIVE daily on TikTok to interact with fans directly.
Yes — Vladimir describes himself as working in life coaching, inspirational speaking, and healthy living on his own YouTube channel description. He extends that work off-platform through his Better You Academy brand.
Yes, his TikTok bio explicitly says "LIVE daily," and live streaming is a core part of how he engages with his 18M+ TikTok audience. The daily live cadence is a big reason his TikTok engagement rate sits well above the category median.
"Grand" is the stage name he goes by publicly — Vladimir Grand — and @callmegrand is a play on that, inviting followers to use the name. He uses the same handle convention for his business inbox (callmegrandbiz@gmail.com).
Boxing is one of the verticals he calls out directly in his YouTube channel description, alongside comedy and motivational content. It fits with his male-skewing audience, who make up roughly two-thirds of his followers.
He lists callmegrandbiz@gmail.com as his business inbox on both his TikTok and Instagram bios. Given his Mega-tier following, sponsored TikTok posts and Instagram Reels are his highest-value placements on the rate card.
TikTok is by far his main platform with over 18 million followers, compared to roughly 3 million on Instagram and a much smaller YouTube channel. TikTok is also where his daily lives and motivational shorts perform best.
His audience is mostly young men — about 68% male, with the 18–34 age band making up close to 70% of viewers. Geographically it's heavily Filipino (around three-quarters), with secondary pockets in the U.S. and Saudi Arabia, which tracks with the global Filipino diaspora.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@callmegrand · TikTok
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