@bymonamarie is a German-speaking lifestyle and fashion creator whose content — outfit checks, city vlogging, travel snippets from Paris and Barcelona, vegan food, and casual music discovery — is delivered with a bilingual, low-key tone that keeps the channel feeling personal rather than polished.
Total Followers +1.6%
525K
Across TikTok, Instagram
Primary Platform
TikTok
246K followers · 47% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.2K–$9.8K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +3K +1.1% | -530 -0.2% | +0 +0.0% | +2K |
| Last 30 days | +11K +4.3% | -2202 -0.8% | +0 +0.0% | +8K |
| Last 90 days | +41K +16.8% | +0 +0.0% | +0 +0.0% | +41K |
| Last 365 days | +41K +16.8% | +0 +0.0% | +0 +0.0% | +41K |
Daily follower snapshots from CreatorDB's longitudinal index.
@bymonamarie is a German-speaking lifestyle and fashion creator whose content — outfit checks, city vlogging, travel snippets from Paris and Barcelona, vegan food, and casual music discovery — is delivered with a bilingual, low-key tone that keeps the channel feeling personal rather than polished. References to Berlin's Mitte district and a predominantly Germany-based audience situate her firmly in the DACH creator ecosystem. She operates across TikTok and Instagram, a dynamic she playfully acknowledges in her TikTok bio: "auf IG bin ich cooler" — roughly, "I'm cooler on IG."
Her engagement rate sits well above category norms, a meaningful signal for brands evaluating mid-tier partnerships. The follower base skews young — the 18–34 bracket accounts for the large majority of her reach — and majority female, making her a natural fit for fashion, beauty, and plant-based food brands targeting young German-speaking women. Bilingual captions in German and English add a degree of crossover appeal beyond the DACH core. With consistent daily output on TikTok alongside strong Instagram retention, bymonamarie is positioned as a durable lifestyle voice with brand-fit that favors approachable, aesthetically-minded labels over broad commodity campaigns.
bymonamarie reaches its audience primarily through TikTok, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 7.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in fashion and related categories, bymonamarie offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @bymonamarie's tier (Mid, 525K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her TikTok bio reads "auf IG bin ich cooler" — German for "on IG I'm cooler" — a self-aware nudge directing her TikTok audience to her Instagram profile. Her Instagram following is actually slightly larger than her TikTok one, suggesting she treats it as the more polished or personal of the two platforms.
The handle "bymonamarie" follows the common creator convention of "by [name]", pointing to her name being Mona Marie. Her profiles don't spell out a full surname, keeping things persona-focused rather than fully personal.
One of her recent captions reads "gespawnt in mitte" — roughly "spawned in Mitte" — a direct reference to Berlin's central Mitte district. While she travels frequently to cities like Paris and Barcelona, Berlin appears to be a regular home base in her content.
"Double trouble in Paris" is a travel vlog caption she used for a Paris trip, written in English despite her primarily German-speaking audience. The "double trouble" phrasing suggests a duo trip — likely with a close friend — which fits her broader diary-style, lifestyle vlog format.
She consistently pairs the #vegan hashtag with her cooking content, strongly suggesting her food posts lean plant-based. It's one of the most recurring content signals across her posts alongside travel and fashion.
#outfitcheck and #ootd are among her top hashtags, making fashion and styling a core part of her content mix. These sit alongside travel vlogs and cooking posts, giving her feed a well-rounded lifestyle feel.
Barcelona is one of her top travel hashtags, confirming European city trips are a recurring theme in her vlog-style content. Alongside Paris and Berlin, it makes up a visible part of her travel footprint on both TikTok and Instagram.
She's used the #ladygaga hashtag in at least one post, which fits a broader pattern of music reactions running through her content. Captions like "warum kenn ich diesen banger erst jetzt" ("why am I only finding this banger now") show she regularly posts about tracks she's currently obsessed with.
Her captions mix both languages — German phrases like "das ist so mein song" appear alongside English titles like "c'mon let's gooo" and "Double trouble in Paris." Her audience is overwhelmingly German-speaking, with Germany making up the large majority of her followers, so German naturally dominates.
The vast majority of her audience — well over two thirds — is based in Germany, making her one of the more strongly Germany-focused creators in the mid-tier lifestyle space. Her German-language captions, cultural humor, and references to cities like Berlin reinforce that audience connection.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bymonamarie · TikTok
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