United States
Kyleigh Rose is a Michigan-based lifestyle creator whose Instagram presence is built around a faith-rooted, distinctly regional identity.
Total Followers -0.4%
15K
Across Instagram
Primary Platform
15K followers · 100% of audience
Engagement
3.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $381–$1.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 15,255 | -64 | 3.8% | 1.4 | 11 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -5 -0.0% | +0 +0.0% | +0 +0.0% | -5 |
| Last 30 days | -64 -0.4% | +0 +0.0% | +0 +0.0% | -64 |
| Last 90 days | -178 -1.2% | +0 +0.0% | +0 +0.0% | -178 |
| Last 365 days | -178 -1.2% | +0 +0.0% | +0 +0.0% | -178 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kyleigh Rose is a Michigan-based lifestyle creator whose Instagram presence is built around a faith-rooted, distinctly regional identity. Her content mixes budget-friendly fashion, thrift hauls, and accessible weight-loss framing, all delivered with a warm Midwest sensibility. Seasonal Michigan touchstones — Lake Michigan summer days, the shoulder-season stretch she tags as "augtober" — give her feed a strong sense of place that anchors her to a geographically loyal following. She also runs a small vintage goods and ornaments shop, positioning her as both a content creator and a direct-commerce operator.
Her audience skews heavily female and clusters in the 25–34 bracket — women navigating budgeting, personal style, and wellness simultaneously — with a strong domestic US concentration. Her engagement rate sits meaningfully above the micro-influencer category median, a signal of a genuinely active community rather than a passively accumulated one. That combination of faith-forward messaging, thrift culture, and Great Lakes regionalism carves out a focused niche that suits brands in budget retail, resale fashion, home goods, or faith-adjacent lifestyle spaces where authentic community trust tends to outperform raw reach.
@bykyleighrose sits at the intersection of budget fashion, thrift culture, and accessible wellness — a combination that naturally attracts brands in affordable retail, resale platforms, and weight-management apps targeting everyday women. Her Michigan-rooted lifestyle content adds regional authenticity that could appeal to Great Lakes tourism, local food brands, and Midwest-positioned consumer goods. Engagement running more than double the category median signals an audience that actively responds rather than passively scrolls — a meaningful quality indicator for sponsors weighing conversion potential over raw reach. The audience skews strongly female and concentrates in the millennial core, with the vast majority US-based and English-speaking, making her an efficient domestic buy for DTC brands focused on women's lifestyle categories. Her bio explicitly links weight-loss simplification with outfit curation and thrift finds, creating a clear lane for wellness apps, meal-planning services, or budget-friendly activewear. No third-party sponsorships are surfaced in the available data, but her profile aligns closely with deals typical of resale platforms such as ThredUp or Poshmark, budget fashion aggregators like Amazon Fashion or Target Style, and accessible health and wellness subscription services.
Benchmark estimates for a creator at @bykyleighrose's tier (Micro, 15K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, @bykyleighrose runs her own shop selling vintage goods and ornaments, linked directly from her Instagram bio. It's a natural extension of her thrift-and-vintage content style, turning the aesthetic she shares into something her followers can actually buy.
Faith is a defining part of her identity — her Instagram bio opens with "Jesus, always." She doesn't post exclusively religious content, but her Christian values shape the tone across everything she shares, from body confidence to budget living.
Yes, Michigan is central to her content identity. She explicitly calls out "Michigan things" in her bio and regularly uses hashtags tied to Lake Michigan and Lake Michigan beaches, making her a genuinely local voice for Michigan lifestyle content.
Her angle is simplifying weight loss — breaking down the process so it feels manageable rather than overwhelming. It fits her broader theme of making everyday goals accessible and practical, without expensive programs or complicated plans.
Thrift shopping is one of her signature content pillars. She posts thrifted style and thrifted decor finds, tying them into her focus on cute outfits on a budget and making her feed genuinely useful for secondhand shoppers.
"Augtober" captures the cozy, transitional feel of late summer shifting into fall — a mood that fits Michigan especially well, where cooler weather can creep in before September ends. She uses it as a seasonal aesthetic blending August warmth with October coziness.
Head scarves are a recurring element in her outfit content, showing up consistently under her #headscarf hashtag. She works them into her budget-friendly, everyday fashion posts as an accessible way to add variety and personality to an outfit.
Lake Michigan and Lake Michigan beach posts are a regular feature of her feed, especially through Michigan summer season. The lakeside, outdoorsy aesthetic blends naturally with her Michigan lifestyle identity and is a real draw for local followers.
Body confidence runs through both her weight loss and fashion content — she uses #confidenceiskey alongside her style posts. Her approach encourages dressing well and feeling good at any point in a health journey, rather than waiting for a goal weight.
@bykyleighrose has around 15,000 followers on Instagram, placing her in the Micro influencer tier. What stands out is that her engagement rate runs well above the category average, signaling an audience that's genuinely active rather than just passively subscribed.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bykyleighrose · Instagram
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