United States
Joanne Lee is a San Francisco Bay Area-based content creator who operates at the intersection of nursing, Korean beauty, and everyday lifestyle vlogging.
Total Followers +0.4%
4K
Across Instagram
Primary Platform
YouTube
4K followers · 100% of audience
Engagement
0.3%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $102–$285 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 4,072 | +18 | 0.3% | 4 | 5 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2 +0.1% | +0 +0.0% | +0 +0.0% | +2 |
| Last 30 days | +18 +0.4% | +0 +0.0% | +0 +0.0% | +18 |
| Last 90 days | -6 -0.1% | +0 +0.0% | +0 +0.0% | -6 |
| Last 365 days | -6 -0.1% | +0 +0.0% | +0 +0.0% | -6 |
Daily follower snapshots from CreatorDB's longitudinal index.
Joanne Lee is a San Francisco Bay Area-based content creator who operates at the intersection of nursing, Korean beauty, and everyday lifestyle vlogging. Her Instagram presence — built under the personal-brand handle @byjoannelee — blends nurse-perspective day-in-the-life content with Korean skincare education, GRWM videos, and candid product recommendations framed around 'niche things that are actually worth it.' This editorial voice — a practitioner who filters beauty and wellness through a clinical sensibility — gives her content a grounded, trust-forward quality that distinguishes it from purely aesthetic lifestyle accounts. She maintains an active posting rhythm and has extended her geographic frame beyond the Bay Area to include Southern California, reflecting a lifestyle that moves between personal and professional chapters, including a recently documented pre-wedding milestone.
At the nano tier, Joanne's audience is a concentrated, English-dominant base centered in the United States, though she draws modest reach into the UK, Canada, and beyond. Notably, her follower gender split skews heavily male — an atypical profile for a skincare and lifestyle creator — which may reflect discovery patterns tied to nursing-adjacent or general-interest hashtags rather than a core beauty community. Brand partnerships with Biotech Beauty US point to early-stage relationships with indie beauty labels seeking authentic, niche placement over mass reach. Her engagement currently trails category norms, suggesting audience growth and community deepening are the near-term opportunity. Creators positioned in the nurse-lifestyle lane with Korean beauty fluency occupy a credible, underserved content niche that brands in wellness, skincare, and professional lifestyle verticals are increasingly drawn to as the space matures.
Byjoannelee reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a beauty creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in beauty and related categories, Byjoannelee offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Byjoannelee's tier (Nano, 4K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, nursing is a core part of her identity and content brand — she explicitly calls herself a nurse in her bio and posts under hashtags like #nursevlog. She weaves her professional life as a nurse into broader lifestyle and day-in-the-life content, making the nursing angle one of her defining creative pillars.
Her nurse vlogs blend behind-the-scenes glimpses of life as a working nurse with the kind of lifestyle and beauty content she posts across the rest of her feed. Rather than purely clinical content, she treats the nursing perspective as a lens — covering everything from early morning routines to the realities of a busy healthcare schedule.
She has shared a teaser of a pre-wedding photoshoot on her Instagram, labeling it part one and hinting at more to come. This suggests she is engaged and actively documenting her wedding journey as part of her lifestyle content.
She posts regularly under hashtags like #koreanbeauty and #koreanskincare, framing her picks within her signature 'niche things that are actually worth it' format. Her approach leans toward skincare education — explaining why a product works — rather than just showing a routine, which sets her apart from typical beauty reels.
Biotech Beauty (@biotechbeautyus) is a brand she has partnered with, featuring it in an early-morning airport makeup GRWM reel. The collaboration fits her on-the-go nurse lifestyle narrative, as she styled the content around getting ready at 5am before a flight — a relatable, time-pressured scenario for her audience.
This is a recurring content format where she spotlights lesser-known products and lifestyle finds that she personally vouches for, with at least two installments posted. The series reflects her editorial voice as someone who is, in her own words, 'particular about particular things' — making thoughtful, specific recommendations rather than broad haul-style content.
Evolv appears tagged in her 'niche things' content, consistent with her pattern of highlighting lifestyle or wellness finds she personally endorses. Based on her content focus around health, beauty, and nurse lifestyle, it fits as either a product she's testing or a brand partnership woven into her recommendations series.
She uses #skincareeducation alongside her Korean beauty hashtags, signaling that her content goes beyond routine walkthroughs to explain the reasoning behind product choices. This educational angle is part of what distinguishes her skincare content from standard influencer beauty posts.
Her Instagram bio identifies the SF Bay Area as her home base, though she also references Orange County and Los Angeles, suggesting she moves between multiple California locations. Her Bay Area roots come through most strongly in her location-tagged lifestyle content.
She is primarily active on Instagram as a reel creator, which is where she posts her nurse vlogs, Korean skincare content, GRWM videos, and lifestyle reels. YouTube is also listed as a platform under her creator profile, with her email contact suggesting she is open to brand collaborations across both.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@byjoannelee · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.