United Kingdom
Jessica Edwards is a Somerset-based lifestyle creator whose Instagram documents what she describes as a slow, beautiful life in the English countryside.
Total Followers -0.1%
4K
Across Instagram
Primary Platform
4K followers · 100% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Nano
Est. $98–$276 / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 3,939 | -4 | 4.6% | 3.3 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -4 -0.1% | +0 +0.0% | +0 +0.0% | -4 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Jessica Edwards is a Somerset-based lifestyle creator whose Instagram documents what she describes as a slow, beautiful life in the English countryside. Her content centres on equestrian life — including a thoroughbred horse she has competed with for several years, earning rosettes along the way — alongside home interiors, gardening, and the quieter rhythms of rural living. A miniature dachshund named Arnold and a new baby, Violet, have woven family life more visibly into her feed, giving her account a warm, personal documentary quality. The hashtag presence of Colefax & Fowler signals an aesthetic rooted in traditional English country-house taste, placing her firmly within the heritage-rural wing of the UK lifestyle space.
Byjessicaedwards reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in lifestyle and related categories, Byjessicaedwards offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Byjessicaedwards's tier (Nano, 4K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her miniature dachshund is called Arnold. He features warmly in her content and kept her company throughout her pregnancy, becoming one of the most recognisable faces of her Somerset home life.
Violet is Byjessicaedwards' baby. She has woven early motherhood and nursery content into her broader slow country-living aesthetic, with Arnold the dachshund having looked after her throughout the pregnancy.
She owns a thoroughbred horse, which is central to her equestrian content. She has documented their journey together over more than eight years, including a relocation to the south of England.
Yes — she has referenced collecting plenty of rosettes across her eight-plus years in the equestrian world. Competing is a genuine part of her story, not just a lifestyle prop in her photography.
'FT' appears to be the nickname for one of her horses, based on the affectionate, playful tone of her captions — including noting that FT 'has FOMO' and eats hay in an amusing way. It is a recurring character in her equestrian content.
Colefax and Fowler is a storied British interior design house renowned for traditional English country-house fabrics and wallpapers, and Byjessicaedwards references it directly in her hashtags. It signals that her home aesthetic leans firmly toward classic, heritage British country style.
She is based in Somerset, in the South West of England — she names it explicitly in her Instagram bio. The rural Somerset landscape shapes virtually everything she posts, from the garden and horses to the interiors and pace of daily life.
Her content blends equestrian life, heritage home interiors, gardening, and motherhood into a cohesive slow-living aesthetic. Think thoroughbred horses, a miniature dachshund, classic British decor, and unhurried countryside moments — all shot with a warm, considered visual tone.
Byjessicaedwards sits in the Nano creator tier with a few thousand Instagram followers. What stands out is that her engagement rate runs well above the category average, pointing to a small but genuinely invested community rather than a passive audience.
Her most active presence is on Instagram, where she posts equestrian, home, and lifestyle content. YouTube is also listed as a primary platform for her, suggesting she produces longer-form video content there alongside her Instagram work.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@byjessicaedwards · Instagram
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