By.Fannys

By.Fannys's first name is Fanny, which is the origin of her handle. Her professional contact email (fanny@eliotmgmt.com) confirms this, and she is represented by Eliot Management for brand partnerships.

By.Fannys's discount code for YesStyle is FANNY12, which gives 12% off purchases. She has used it specifically to promote dental care and tooth products on the platform.

Despite being based in France and posting captions in French, By.Fannys's single largest audience segment is in Mexico, with Argentina, Colombia, and Spain also ranking highly. Her content — ASMR-style lip routines and skincare tutorials — is highly visual and nearly wordless, which makes the language barrier essentially irrelevant for viewers.

A lip combo is a layered lip look built by stacking multiple products — typically a liner, lipstick, and gloss — to create a specific color or finish. By.Fannys built a large part of her TikTok following around these short, satisfying lip combo tutorials, often tagging brands like Too Faced, KIKO Milano, and L'Oréal Paris in the same video.

Yes, ASMR is a core element of her style, especially in lip care and skincare routine videos. The tactile sounds of product application — exfoliators, lip gloss, wax — are intentional and central to why her content performs well above the category average for engagement.

Confirmed brand partners and collaborations visible in her content include Too Faced, KIKO Milano, L'Oréal Paris, SHEGLAM, and Haruharu Wonder (promoted alongside its availability at Target). She also has an affiliate relationship with YesStyle using her personal code FANNY12.

By.Fannys posts primarily in French — for example, her caption "JE DÉMÉNAGE" announcing a move is entirely in French. Because the majority of her content is visual and ASMR-driven rather than narration-heavy, non-French speakers across Latin America still make up the bulk of her audience.

As of mid-2026, her last YouTube upload was over a year ago, indicating she has concentrated her activity on TikTok. Her YouTube channel still holds a substantial subscriber base accumulated from her earlier beauty, makeup, and style tutorials.

Yes, waxing and hair removal content appear regularly alongside her lip care and skincare videos, as shown by the #wax and #hairremoval hashtags in her posting history. This slightly broader personal-care scope sets her apart from creators who stay strictly within makeup.

By.Fannys has over 6 million followers on TikTok, where she remains consistently active, and over 3 million subscribers on YouTube, though that channel has been dormant for more than a year. TikTok is clearly her primary platform, and combined her total cross-platform following places her firmly in the Mega creator tier.