United States
Bloomberg Originals is the premium long-form video brand produced by Bloomberg Media, operating under the @business handle across platforms including YouTube and TikTok.
Total Followers +0.6%
5.1M
Across YouTube
Primary Platform
TikTok
5.1M followers · 100% of audience
Engagement
2.6%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
Bloomberg Media unveiled a redesigned digital video experience consolidating Bloomberg TV, Bloomberg Originals, and short-form content into one destination, with new series Bloomberg Deals also debuting alongside returning shows like The Circuit.
Two Bloomberg Originals series took home News and Documentary Emmys, with The Circuit and Bloomberg News Spotlight also earning nominations in the same cycle.
The documentary, produced and presented by journalist Kurumi Mori, explored Japan's use of negative interest rates and won recognition from the Society of Publishers in Asia.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 5,140,000 | +30K | 2.6% | 3.3 | 4 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +9K +0.2% | +0 +0.0% | +0 +0.0% | +9K |
| Last 30 days | +30K +0.6% | +0 +0.0% | +0 +0.0% | +30K |
| Last 90 days | +113K +2.2% | +0 +0.0% | +0 +0.0% | +113K |
| Last 365 days | +113K +2.2% | +0 +0.0% | +0 +0.0% | +113K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Bloomberg Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Charlotte Tilbury Beauty Ltd. Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
Bloomberg Originals is the premium long-form video brand produced by Bloomberg Media, operating under the @business handle across platforms including YouTube and TikTok. Rather than replicating the live financial newsfeed Bloomberg is known for, this channel pursues cinematic, data-led documentary storytelling — investigating the intersections of business, geopolitics, climate, and technology. Signature content includes multi-part investigative series such as 'Bloomberg Investigates' (which covered the Bitfinex hack and Razzlekhan case) and interview-driven programs like 'The Circuit,' hosted by Emily Chang, which profiles figures at the frontier of artificial intelligence. Post topics range from structural economic analyses — 'What's Wrong With Germany?' — to climate explainers and deep dives into sanctions evasion and illicit finance.
The channel's audience skews heavily male and is notably mature, with nearly half of viewers aged 45 and older — a demographic profile consistent with professional and managerial readers Bloomberg has historically attracted in print and broadcast. The vast majority of viewership is concentrated in English-speaking Western markets. A partnership with Charlotte Tilbury Beauty signals that Bloomberg Originals draws luxury advertisers seeking access to high-income, educated audiences, broadening its monetization beyond strictly financial or B2B categories. As long-form documentary journalism continues to migrate from linear television to streaming platforms, Bloomberg Originals is well-positioned as a credible, brand-safe destination for advertisers targeting affluent, intellectually engaged viewers.
Business` reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations. As a finance creator they map naturally to brands targeting that space. Demonstrated partners include Bloomberg and Charlotte Tilbury Beauty Ltd.. Engagement on TikTok runs around 2.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their TikTok-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in finance and related categories, Business` offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Business`'s tier (Mega, 5.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Bloomberg Originals is Bloomberg Media's YouTube-native content arm, producing cinematic, data-led documentary and investigative shows rather than live financial news or breaking market coverage. Where Bloomberg TV tracks real-time markets, Bloomberg Originals explores the deeper intersection of business, culture, geopolitics, climate, and technology through longer-form storytelling hosted by subject-matter experts.
The episode profiles Fei-Fei Li, the Stanford AI researcher and former Google Cloud chief AI scientist widely credited as a founding figure of modern computer vision and deep learning. The Circuit featured her perspective on what lies beyond large language models like ChatGPT and where artificial intelligence is headed next.
The Circuit is Bloomberg Originals' flagship technology-focused series, delivering in-depth profiles of and conversations with the scientists, entrepreneurs, and executives shaping the future of tech. Episodes have covered AI's next frontier, the figures behind it, and the broader cultural forces driving innovation.
Yes — Razzlekhan (rapper alias of Heather Morgan) and the Bitfinex story appear in Bloomberg Originals' content. Morgan and her husband Ilya Lichtenstein were charged with laundering billions in Bitcoin stolen in the 2016 Bitfinex exchange hack, and Bloomberg covered it as part of its crypto and financial crime investigative reporting.
Bloomberg Investigates is a documentary series within Bloomberg Originals dedicated to deep-dive investigative journalism on global conflicts, financial crime, and systemic corruption. One notable episode exposed the dark money allegedly bankrolling Myanmar's civil war, applying Bloomberg's data-driven approach to geopolitical reporting.
Bloomberg Originals produced a piece by that title examining Germany's accelerating economic troubles, including its industrial slowdown, over-reliance on cheap Russian energy that evaporated after 2022, and growing structural competitiveness problems. It's a strong example of the channel's signature style: using business data and expert analysis to diagnose a geopolitical story.
Climate is one of Bloomberg Originals' core content pillars, and the channel has produced data-led pieces on how intensified El Niño cycles are amplifying weather disasters worldwide. The coverage focuses on the economic and geopolitical dimensions of climate events — not just the environmental science — which fits Bloomberg's broader business-meets-culture editorial angle.
Charlotte Tilbury Beauty is listed among Bloomberg Originals' YouTube sponsors, which can seem like an unexpected pairing for an investigative business and geopolitics channel. It reflects the affluent, professional demographic that Bloomberg's audience attracts — luxury and prestige beauty brands actively target high-income viewers even on finance and news-adjacent platforms.
Bloomberg Originals has surpassed 5 million subscribers on YouTube, placing it firmly in the Mega tier for media-brand channels. Its engagement rate runs noticeably above the category median for news and politics content, which is particularly strong for a channel publishing long-form documentary and investigative programming.
Bloomberg Originals skews heavily toward adult male viewers, with nearly half the audience aged 45 and older — an unusually mature demographic even by news-channel standards. American viewers make up the clear majority, with meaningful secondary audiences in the UK, Canada, and India, reflecting the channel's focus on global business and geopolitics topics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@business · TikTok
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.