Last updated just now · Aug 15, 2026, 11:43 PM
Football & Sport United Kingdom

Bukayosaka87

Full Creator Stats Live · Updated 2026-08-15

Bukayosaka87 is a creator with a presence on Instagram (8,327,091 followers), TikTok (3,100,000 followers), based in United Kingdom.

NicheFootball & Sport TierMega Engagement6.7%

Total Followers +1.6%

11.4M

Across Instagram, TikTok

Primary Platform

YouTube

8.3M followers · 73% of audience

Engagement

6.7%

vs. 1.5% category median

Sponsorship Tier

Mega

Est. $100K–$233K / IG post

Quick facts
  • 11.4M combined followers across 2 platforms.
  • Mega creator tier — United Kingdom.
  • 6.7% headline engagement.
  • Active since .
  • Niche: All.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-15
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
Instagram 8,327,091 +180K 6.7% 0.5 7 days ago
TikTok 3,100,000 +0 10.2% 9 months ago

Growth Trend

Last 365 days
WindowInstagramTikTokCombined
Last 7 days +2K +0.0% +0 +0.0% +0 +0.0% +2K
Last 30 days +180K +2.2% +0 +0.0% +0 +0.0% +180K
Last 90 days +528K +6.3% +590K +19.0% +0 +0.0% +1.1M
Last 365 days +528K +6.3% +590K +19.0% +0 +0.0% +1.1M

Audience Demographics

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1.8M3.6M5.4M7.2M9M Aug 17Nov 16Feb 14May 15Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Background

About Bukayosaka87

Bukayosaka87 is a creator with a presence on Instagram (8,327,091 followers), TikTok (3,100,000 followers), based in United Kingdom. Their content sits in the football & sport space. Their YouTube bio reads: "#GodsChild😇 It’s not what you see, it’s what you believe! Arsenal & England Footballer @eliteprojectgroup @newbalance". The full audience and engagement breakdown is below.

Brand fit

Why brands partner

Bukayosaka87 reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include TCL Technology. Engagement on YouTube runs around 6.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in sport and related categories, Bukayosaka87 offers a defined, creative-fit audience rather than broad, low-intent impressions.

Estimated Rate Card

Benchmark estimates for a creator at Bukayosaka87's tier (Mega, 11.4M combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.

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Benchmark rates per post, Reel, video and integration — across every platform.

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Frequently Asked Questions

Did Bukayo Saka miss the penalty in the Euro 2020 final?

Yes — Saka was handed the decisive fifth penalty in England's shootout against Italy at Wembley in 2021 and saw it saved by Gianluigi Donnarumma, ending England's tournament run. He was just 19 at the time and faced enormous public scrutiny, but went on to become one of the defining players of his generation in English football.

Does Bukayo Saka have a deal with New Balance?

Yes, New Balance is listed directly in Saka's Instagram bio as a brand affiliation. The partnership covers boots and apparel, and has extended into campaign content including a high-profile collaboration with Stone Island that he has promoted across his social channels.

What is the Stone Island x New Balance campaign Bukayo Saka is in?

Saka has appeared in content for a joint Stone Island and New Balance campaign, which he promoted using the hashtag #StoneIslandNewBalance. The campaign blends premium streetwear aesthetics with athletic identity, sitting naturally alongside Saka's personal style and his existing New Balance partnership.

Why does Bukayo Saka call himself Gods Child?

Saka uses "Gods Child 😇" as a personal motto rooted in his Christian faith, which he has spoken about publicly as a grounding influence throughout his career. His Instagram bio reinforces this with the line "It's not what you see, it's what you believe," giving his personal brand a distinct faith-driven identity that runs through his content and captions.

Is Bukayo Saka British or Nigerian?

Saka is British, born and raised in Ealing, West London, but is of Nigerian heritage through his family background. He represents England internationally and regularly tags the Three Lions in his social content, while also speaking openly about his Nigerian roots.

Who manages Bukayo Saka?

Saka is represented by Elite Project Group, which he credits by name in his Instagram bio. They handle his commercial partnerships and career management, including his New Balance affiliation and sponsored content agreements such as his deal with TCL Technology.

What is Bukayo Saka's TCL Technology sponsorship?

Saka partnered with TCL Technology for sponsored content on Instagram in early 2026, making it one of his most recent named brand collaborations. TCL is a global consumer electronics company, and the deal reflects the premium commercial tier Saka operates in given his outsized audience engagement relative to accounts of his size.

Was Bukayo Saka seriously injured during the 2024-25 season?

Yes — Saka sustained a significant hamstring injury that kept him sidelined for a considerable stretch of the 2024-25 season, and it became one of the most widely covered stories in English football during that period. His recovery and eventual return were tracked closely by both sports media and his social media following.

What number does Bukayo Saka wear for Arsenal?

Saka wears the number 7 shirt at Arsenal, one of the most storied squad numbers in the club's history. He has made it his own as Arsenal's standout attacking player, and the number has become closely tied to his identity both on the pitch and across his personal brand.

How many followers does Bukayo Saka have across social media?

Saka has built one of the largest social followings of any active Premier League player, with well over eight million on Instagram alone and a combined reach above eleven million across platforms. His engagement rate runs significantly above the category average for accounts of his size, which is rare at the Mega tier.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 15, 2026, 11:43 PM · Slug: bukayosaka87

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