United States
Budgetdog is a creator with a presence on YouTube (35,600 followers), Instagram (1,356,389 followers), TikTok (23,700 followers), based in United States.
Total Followers +0.5%
1.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
36K followers · 3% of audience
Engagement
4.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $16K–$38K / IG post
MoneyPilot — BudgetDog's in-house financial tracking and planning platform — received new improvements aimed at making budgeting and wealth-building more accessible at every stage of a student's journey.
The platform-side editorial highlighted Brennan Schlagbaum and BudgetDog's track record of measurable student outcomes, citing it as one of the most trusted personal finance coaching brands operating today.
Brennan Schlagbaum's debut book, published by Wiley, chronicles how he paid off $304K in debt and built a seven-figure net worth by 30 — and is now cited across his platform bios as a defining credential.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -136 -0.0% | +100 +0.4% | -36 |
| Last 30 days | +0 +0.0% | +7K +0.5% | +209 +0.9% | +8K |
| Last 90 days | +406 +1.1% | +77K +5.7% | +204 +0.9% | +78K |
| Last 365 days | +406 +1.1% | +77K +5.7% | +204 +0.9% | +78K |
Daily follower snapshots from CreatorDB's longitudinal index.
Budgetdog is a creator with a presence on YouTube (35,600 followers), Instagram (1,356,389 followers), TikTok (23,700 followers), based in United States. Their content sits in the personal finance space. Their YouTube bio reads: "💰| CPA helping parents become the next MILLIONAIRE 👨🎓| 2,700+ @budgetdogacademy students 📕| National Best SellIng Author". The full audience and engagement breakdown is below.
Budgetdog reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Finance Education / Courses, a clear signal of fit for brands in those categories. Demonstrated partners include Budgetdog Academy. Engagement on YouTube runs around 4.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows finance content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Finance Education / Courses and related categories, Budgetdog offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Budgetdog's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Budgetdog holds a Certified Public Accountant license, which distinguishes him from the majority of personal finance influencers who have no formal professional credentials. His CPA background shapes the accuracy and structure of the budgeting and wealth-building strategies he teaches, giving his advice a level of professional grounding that many finance creators lack.
Yes, Budgetdog is a national best-selling author in the personal finance space, a credential he features prominently across all of his social media profiles. The book extends his mission of helping parents build lasting wealth and gives his audience a more in-depth resource beyond his free online content.
Budgetdog Academy, found at @budgetdogacademy, is Budgetdog's own paid educational program where he teaches parents a step-by-step framework for building wealth and reaching financial independence. As of his most recent bios, over 3,000 families have enrolled in the program, making it the cornerstone of his business beyond social media.
Budgetdog specifically targets parents in the United States and Canada who want to build generational wealth and reach millionaire status. While many of his core budgeting and investing principles are broadly applicable, his entire brand, content framing, and Budgetdog Academy are squarely built around the financial challenges and goals that families with children face.
Yes, extreme couponing and grocery savings are a recurring and popular part of Budgetdog's content mix. He regularly uses hashtags like #extremecouponing, #grocerysavings, and #couponinghaul, framing practical, day-to-day money saving at the store as a foundational habit within his larger wealth-building philosophy.
Budgetdog's brand is built on the premise that parents carry the highest financial stakes — providing for children, funding education, and building inheritance — and therefore have the most to gain from disciplined wealth-building habits. His messaging across every platform anchors on the idea that ordinary parents in the US and Canada can realistically reach millionaire status with the right financial framework.
Instagram is by far Budgetdog's dominant platform, where he has built a following well into the millions — dwarfing his presence on both YouTube and TikTok. He posts on Instagram almost daily, making it the best place for new followers to engage with his content, though he maintains an active presence across all three platforms.
Yes — Budgetdog explicitly calls out both American and Canadian parents in his Instagram bio, positioning his wealth-building approach as relevant to families in both countries. While specific tax rules and account structures differ between the two, his core principles around budgeting, saving, and investing are designed with both US and Canadian families in mind.
Budgetdog's audience skews notably older compared to most social media finance creators, with adults aged 45 and above making up the largest single segment of his following. This demographic fit makes sense given his focus on parents who are mid-career, actively managing household finances, and thinking seriously about long-term wealth and retirement.
Budgetdog has amassed a combined following of over 1.4 million across Instagram, YouTube, and TikTok, placing him firmly in the Macro tier of finance creators. His engagement on Instagram and YouTube runs well above the typical benchmark for the finance category, reflecting a particularly active and invested audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@budgetdog · YouTube
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