United States
Bteamjiujitsu is a creator with a presence on YouTube (487,000 followers), Instagram (49,126 followers), based in United States.
Total Followers +1.4%
536K
Across YouTube, Instagram
Primary Platform
YouTube
487K followers · 91% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.2K–$3.4K / IG post
Craig Jones toured the future B-Team headquarters — a resort training facility called Zamaya deep in the Mayan jungle — with a planned September 17th opening, aligning with the channel's recent 'Zamaya' and 'Fair Fight Foundation' post references.
After disbanding in mid-2025, Craig Jones publicly confirmed B-Team Jiu-Jitsu would return with a new headquarters. The remaining original members had since rebranded as Simple Man Martial Arts.
Jones declared he would compete one final time at CJI 2 (Aug. 30–31, 2025) and that B-Team would be closing, triggering a public reaction from rival Gordon Ryan. Nicky Ryan subsequently stepped up as head coach of the remaining squad.
The Craig Jones Invitational 2 featured eight teams competing in a Quintet-style format for a $1 million prize, serving as B-Team's final major competition under that name.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +766 +1.6% | +0 +0.0% | +766 |
| Last 30 days | +4K +0.8% | +4K +7.2% | +0 +0.0% | +8K |
| Last 90 days | +5K +1.0% | +6K +12.6% | +0 +0.0% | +11K |
| Last 365 days | +5K +1.0% | +6K +12.6% | +0 +0.0% | +11K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Zocdoc Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| BetterHelp Sponsorship | Sponsored content | YouTube | Mar 2026 | — |
| Gametime Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| DoorDash Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
Bteamjiujitsu is a creator with a presence on YouTube (487,000 followers), Instagram (49,126 followers), based in United States. Their content sits in the martial arts & bjj space. Their YouTube bio reads: "Official content from the second-best grappler in the world, based out of nowhere. We are the home of Mexican Ground Karate.". The full audience and engagement breakdown is below.
Bteamjiujitsu reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a sport creator they map naturally to brands targeting that space. Demonstrated partners include Zocdoc and BetterHelp. Engagement on YouTube runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Bteamjiujitsu's tier (Mid, 536K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mexican Ground Karate is B-Team Jiu-Jitsu's self-coined, tongue-in-cheek name for their style of no-gi submission grappling. It is not a separate martial art but a humorous rebrand of Brazilian Jiu-Jitsu that fits the team's irreverent, meme-driven identity. They use it consistently across their YouTube bio, Instagram bio, and hashtags as both a running joke and a genuine marker of who they are.
Craig Jones is an elite Australian no-gi grappling competitor and a central figure in B-Team Jiu-Jitsu, widely regarded as one of the best submission grapplers in the world. The 'second-best grappler in the world' line is a long-running self-deprecating joke that has become a signature part of the B-Team brand — deliberately underselling world-class skill for comedic effect. It appears directly in B-Team's YouTube bio and captures the team's humor-first approach to content and identity.
B-Team Jiu-Jitsu is based in Austin, Texas, even though their YouTube bio jokes they are 'based out of nowhere.' Austin has become a genuine hub for high-level no-gi grappling, and B-Team's gym there attracts elite competitors from around the world. The team also runs international training camps, including in Phuket, Thailand, promoted directly through their social channels.
Yes, B-Team Jiu-Jitsu has promoted training camps in Phuket, Thailand, with tickets advertised through their Instagram bio and content. A video titled 'Lonely in the West? Here's Why You Should Train in Phuket' was used to market the camp experience to their audience. These international camps give grapplers access to high-level coaching in a dedicated environment outside of their Austin base.
The Confession Booth is a content piece B-Team Jiu-Jitsu has produced, consistent with their behind-the-scenes, personality-driven content style. It fits a recurring pattern on their channel of blending competitive BJJ culture with entertainment and humor rather than sticking to pure technique videos. B-Team regularly leans into the individual personalities of their athletes to keep content engaging beyond the mat.
Biversify your portfolio is a recurring meme and hashtag from B-Team Jiu-Jitsu, riffing on the financial phrase 'diversify your portfolio.' The joke reframes training BJJ as the smartest investment a person can make, fitting neatly into the team's humor-heavy brand identity. It appears regularly in their content and has become one of the more recognizable B-Team in-jokes among their fanbase.
Yes, B-Team Jiu-Jitsu athletes compete across major grappling circuits, including the Craig Jones Invitational (CJI) and IBJJF events, both of which appear consistently in the team's hashtags. CJI is especially relevant to the organization given Craig Jones's central role in both the team and the event itself. Their content frequently covers and references competition appearances across the no-gi circuit.
The Fair Fight Foundation is a charitable organization that B-Team Jiu-Jitsu has supported through their platform, including posting on the foundation's behalf and connecting it to their training camp activations. B-Team has used their social channels to raise awareness and direct followers toward the foundation's work and events. It reflects a community-focused side of the team that runs alongside their competitive and entertainment output.
B-Team Jiu-Jitsu's YouTube channel has featured paid partnerships with Zocdoc, BetterHelp, Gametime, and DoorDash. These deals span a wide range of categories — healthcare access, mental health support, live event ticketing, and food delivery — showing the mainstream commercial appeal the team has built well beyond a niche BJJ audience. Sponsors like BetterHelp and Zocdoc in particular signal a health-aware adult demographic among their viewers.
B-Team Jiu-Jitsu is not an official UFC organization, but the team engages closely with MMA culture and has referenced UFC figures including Alexander Volkanovski in their content and hashtags. The crossover between elite no-gi grappling and MMA is natural, and B-Team's content regularly bridges the two worlds. Engaging with high-profile UFC names helps the team reach audiences beyond pure BJJ fans.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bteamjiujitsu · YouTube
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