United States
Bryanjohnson is a creator with a presence on YouTube (2,210,000 followers), Instagram (2,740,155 followers), based in United States.
Total Followers +1.6%
5M
Across YouTube, Instagram
Primary Platform
YouTube
2.2M followers · 45% of audience
Engagement
4.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $33K–$77K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +9K +0.3% | +0 +0.0% | +9K |
| Last 30 days | +20K +0.9% | +60K +2.2% | +0 +0.0% | +80K |
| Last 90 days | +82K +3.7% | +260K +9.5% | +0 +0.0% | +342K |
| Last 365 days | +82K +3.7% | +260K +9.5% | +0 +0.0% | +342K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| RP Strength Sponsorship | Sponsored content | YouTube | Jun 2025 | — |
| Blueprint Health & Wellness / Supplements | Founder / owned brand | YouTube | 2021–Long-term | — |
| Kernel Neurotechnology / BCI | Founder / owned brand | YouTube | 2016–Long-term | — |
| OS Fund Venture / Longevity Science | Investor / partner | YouTube | 2014–Long-term | — |
Bryanjohnson is a creator with a presence on YouTube (2,210,000 followers), Instagram (2,740,155 followers), based in United States. Their content sits in the health & biohacking space. Their YouTube bio reads: "Bryan Johnson is the world's most measured human. Johnson sold his company, Braintree Venmo, to PayPal for $800m in 2013. Through his Project Blueprint, Johnson has achieved metabolic health equal to the top 1.5% of 18 year olds, inflammati". The full audience and engagement breakdown is below.
Bryanjohnson reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Health & Wellness / Supplements, Neurotechnology / BCI, Venture / Longevity Science, a clear signal of fit for brands in those categories. Demonstrated partners include RP Strength and Blueprint. Engagement on YouTube runs around 4.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Health & Wellness / Supplements and related categories, Bryanjohnson offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Bryanjohnson's tier (Macro, 5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Project Blueprint is Bryan Johnson's self-funded anti-aging protocol in which he submits his body to hundreds of medical tests each month and follows a strictly controlled diet, sleep, and supplement regimen. The goal is to give every organ system the biological profile of an 18-year-old, and Johnson publishes all of his data and protocols publicly so anyone can follow or adapt them.
Bryan Johnson founded Braintree, a payments processing company that also acquired Venmo, and sold it to PayPal for $800 million in 2013. He later founded Kernel, a neurotechnology company building brain-computer interfaces, before pivoting his public focus entirely to Project Blueprint and longevity research.
Yes — in 2023 Bryan Johnson received plasma infusions from his teenage son Talmage as part of an experimental multi-generational plasma exchange, with his father also participating in the same trial. Johnson later reported the results were not statistically significant and discontinued the transfusions, but the story became one of the most widely covered moments in Project Blueprint's history.
On Blueprint, Bryan Johnson eats roughly 2,000 calories a day and finishes his last meal before midday, prioritizing nutrient density over personal preference. His routine includes a large blended vegetable meal, a measured daily dose of extra virgin olive oil, and over a hundred precisely timed supplement pills — he has even released his own Blueprint-branded olive oil based on the protocol.
Bryan Johnson targets a bedtime of around 8:30 p.m. and wakes close to 5 a.m., treating sleep consistency as one of the highest-leverage tools in Project Blueprint. He tracks his sleep stages nightly and his scores regularly land in the top percentile for his age group.
Don't Die is Bryan Johnson's central mission — the idea that biological aging and death are engineering problems that can be solved, not fixed destinies. His Instagram bio reads "we may be the first generation who won't die," and the phrase serves as both a personal mantra and the name of a book and broader community he has built around the Blueprint mission.
According to Project Blueprint's measurements, Bryan Johnson has achieved metabolic health equal to the top 1.5 percent of 18-year-olds and has reduced his speed of aging by the equivalent of over 30 years. He also reports inflammation levels lower than those of an average child, though independent scientists continue to debate aspects of the methodology behind some of these interpretations.
Yes — Bryan Johnson grew up in a devout Mormon family in Utah, married young, and had children before eventually leaving the faith. He has spoken publicly about how departing from Mormonism was a pivotal turning point that led him first toward entrepreneurship and later toward his obsession with science-based longevity.
Yes — Bryan Johnson sells products under the Blueprint brand, including supplements and extra virgin olive oil formulated specifically around the protocols used in Project Blueprint. Blueprint is central to his business model and is referenced constantly across his content, hashtags, and public communications.
RP Strength, a science-based fitness and nutrition coaching platform, has sponsored Bryan Johnson's YouTube content. His partnership choices align tightly with evidence-based health and performance brands rather than general consumer goods, which fits the measured, data-driven identity he has built through Project Blueprint.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@bryanjohnson · YouTube
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