United States
Brutamerica is the US-facing arm of Brut, a French-founded digital media company launched around 2016 that was built from the ground up for social video.
Total Followers +1.9%
9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
603K followers · 7% of audience
Engagement
2.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $29K–$68K / IG post
The 'Brut Channel' debuted on Orange, Bouygues Telecom, Molotov, and LG Channels, offering over 140 hours of fresh content monthly covering environment, culture, rights, economics, and international news — a major pivot from pure social-first distribution.
Exclusive negotiations were announced in July 2025 and the deal closed in mid-September 2025. The acquisition integrated Brut into CMA Media's broader press and broadcast group, with the stated goal of accelerating global digital expansion.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +41K +1.7% | +0 +0.0% | +43K |
| Last 30 days | +3K +0.5% | +164K +6.8% | +0 +0.0% | +167K |
| Last 90 days | +8K +1.3% | +556K +23.0% | +209K +3.5% | +773K |
| Last 365 days | +8K +1.3% | +556K +23.0% | +209K +3.5% | +773K |
Daily follower snapshots from CreatorDB's longitudinal index.
Brutamerica is the US-facing arm of Brut, a French-founded digital media company launched around 2016 that was built from the ground up for social video. Rather than adapting a legacy broadcast format, Brut built its editorial identity around short, shareable video journalism — covering politics, social justice, technology, and culture in a format optimized for mobile feeds. Its tagline, 'Just the facts,' signals a deliberate tonal positioning: restrained, source-driven reporting rather than opinion commentary. This approach has translated well to TikTok in particular, where the channel draws several times more followers than on YouTube and sustains notably strong engagement for a media publisher operating at this scale. Content spans a wide range — congressional hearings, celebrity profiles, true crime, environmental stories, and sports business — reflecting a broad editorial mandate rather than a tightly defined vertical.
The audience skews heavily male and is older than the TikTok-native demographic might suggest, with a substantial share of viewers in the 35-and-up range — a profile that aligns with news and current-affairs consumption patterns rather than entertainment-first platforms. The core viewership is concentrated in the United States, with meaningful reach into the UK and Canada. That combination of an engaged, older news audience and a multi-platform footprint of roughly nine million followers across channels positions Brutamerica as a credible vehicle for brands seeking adjacency to serious editorial content without committing to traditional broadcast. As short-form news video continues to displace longer TV formats among digitally native audiences, Brutamerica's established distribution infrastructure and platform-agnostic publishing cadence give it durable positioning in an increasingly competitive digital media landscape.
Brutamerica reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 2.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in news and related categories, Brutamerica offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brutamerica's tier (Mega, 9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brut Media is a global digital video publisher founded in 2016, and Brutamerica is its United States–focused channel. The parent brand operates regional channels across multiple countries, all built around the same short-form video journalism model covering politics, social justice, technology, and culture.
Brutamerica runs under the tagline "Just the facts" and covers stories spanning politics, social justice, celebrity culture, and the environment without an officially declared partisan stance. Because a significant share of their accountability and social justice journalism touches on progressive causes, some viewers perceive a left-leaning editorial tilt — though the channel itself does not label its politics.
Brutamerica has featured Amanda Knox as part of its true crime and social justice coverage. Knox, the American student who was wrongfully convicted and later definitively acquitted in the 2007 murder of Meredith Kercher in Italy, has become a prominent advocate on wrongful conviction issues — a topic that fits squarely in Brutamerica's editorial mix.
The Peru Two refers to Michaella McCollum and Melissa Reid, two young women arrested at Lima's airport in 2013 while attempting to smuggle cocaine out of the country. Their case became a high-profile international true crime story, and Brutamerica covered it as part of its ongoing true crime and social commentary content.
"Brut" is the French word for "raw" or "unfiltered," a deliberate nod to the brand's philosophy of straightforward, unvarnished video journalism. It mirrors their tagline "Just the facts" and signals the editorial approach carried across all of Brut's global channels, including Brutamerica.
True crime is a consistent content thread for Brutamerica alongside its politics and social justice reporting. Their true crime stories tend to carry a social context angle — covering cases like Amanda Knox's wrongful conviction, the Peru Two drug-smuggling case, and other stories that intersect crime with broader systemic questions.
Brutamerica's celebrity coverage spans a wide range — from segments featuring Dolly Parton, Hailey Bieber, and Pink, to coverage of figures like Karl Lagerfeld and events like the Met Gala. This pop culture content runs alongside their harder news and social justice reporting, giving the channel broad cross-demographic appeal.
Yes, Brutamerica reported on Norwegian footballer Erling Haaland and his image-rights company York Promotions, a story that drew attention to how elite athletes structure their commercial earnings. It is a strong example of how Brutamerica blends sports news with business accountability journalism.
TikTok is Brutamerica's largest platform by follower count, with well over five million followers, and their TikTok content generates engagement that runs notably above the news media category average. They also maintain a significant presence on Instagram and YouTube, keeping their short-form news content visible across all major platforms.
Brands interested in working with Brutamerica can reach out directly at partnerships@brut.media. Brutamerica operates across TikTok, Instagram, and YouTube with an audience that skews heavily adult and male — with the largest share of viewers aged 35 and older — making it a strong fit for brands targeting news-engaged adults primarily in the United States and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brutamerica · YouTube
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