United States
Brownies & Lemonade is a Los Angeles-based live events collective operating in the electronic and dance music space.
Total Followers +0.7%
527K
Across Instagram, TikTok
Primary Platform
YouTube
205K followers · 39% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.1K–$10K / IG post
Brownies & Lemonade took over Fisher Pavilion beneath the Space Needle on August 1 for a second consecutive year, featuring Gryffin, RL Grime, Wax Motif, Juelz, and Joyryde on an all-day outdoor stage.
The September 5, 2026 event will take over the mall's center court from 9 PM–2 AM after closing, co-promoted with local brand San Jose Foos and featuring a secret DJ lineup.
Weeks after Oliver Tree died in a Brazilian helicopter crash (June 14), Brownies & Lemonade hosted a beachside birthday tribute where fans gathered and sang together in his memory.
B&L brought Flosstradamus and Nitepunk to Miami's Mana Wynwood on March 28, 2025, continuing its multi-city touring footprint beyond its California home base.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +4K +1.9% | +0 +0.0% | +0 +0.0% | +4K |
| Last 90 days | +8K +3.7% | +0 +0.0% | +0 +0.0% | +8K |
| Last 365 days | +8K +3.7% | +0 +0.0% | +0 +0.0% | +8K |
Daily follower snapshots from CreatorDB's longitudinal index.
Brownies & Lemonade is a Los Angeles-based live events collective operating in the electronic and dance music space. The brand has built a reputation for staging raves and concert experiences at unconventional venues — shopping malls, fast-food restaurants, waterfront pavilions — across West Coast cities including Los Angeles, San Jose, Seattle, and San Diego. That willingness to transform unexpected spaces into immersive electronic music events has become a signature of their identity, drawing on underground rave culture while attracting recognized artists and generating genuinely crowded, community-driven shows.
Their Instagram and TikTok presence functions as both a promotional channel and a real-time documentation feed, capturing surprise artist sets, pop-up raves, and community gatherings — including a notable Oliver Tree birthday tribute held at Venice Beach. Their audience skews toward millennials and older Gen Z, predominantly male and heavily U.S.-based, a demographic that actively spends on live experiences. Engagement rates sitting well above category benchmarks signal an invested following rather than passive scrollers, positioning Brownies & Lemonade as a natural partner for ticketing platforms, beverage brands, and apparel labels looking to reach the festival and nightlife market.
Browniesandlemonade reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Browniesandlemonade offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Browniesandlemonade's tier (Mid, 527K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brownies and Lemonade is a Los Angeles-based event brand and community, not a single individual creator. They organize raves, pop-up concerts, and EDM events across multiple West Coast cities, documenting everything on Instagram and TikTok where they've built a combined following of over half a million.
Brownies and Lemonade publicly shares a text number — +1.323.332.1651 — where fans can message directly to receive event invites. You can also reach the team at info@browniesandlemonade.com for media or event inquiries.
MALLORAMA is a Brownies and Lemonade rave event staged inside Eastridge Mall in San Jose, California. It's one of their signature concepts that transforms a non-traditional space — a working shopping mall — into a full-scale EDM party experience.
Yes, Brownies and Lemonade organized an Oliver Tree birthday celebration and tribute in Venice Beach, Los Angeles. The event reflected the brand's deep ties to the Los Angeles music community and their practice of honoring artists closely connected to their scene.
Brownies and Lemonade staged a surprise rave inside Bonehead Burger in San Diego, featuring an unannounced set from EDM artist Juelz. The event was described as wall-to-wall packed, showcasing the brand's ability to turn a fast-casual restaurant into a legitimate rave venue.
Juelz is an electronic music artist who has performed at multiple Brownies and Lemonade events, including a surprise set at Bonehead Burger in San Diego. He is one of the recurring acts in the brand's orbit and appears regularly across their TikTok and Instagram content.
Brownies and Lemonade events are EDM-focused raves, consistently tagged under #rave, #edmtiktok, and #electronicmusic. What sets them apart is their use of unconventional venues — shopping malls, burger joints, and park pavilions — rather than traditional nightclubs or festival stages.
Yes, Brownies and Lemonade regularly hosts events across the West Coast, including Seattle, San Jose, and San Diego. Their touring approach has included landmark spots like Fisher Pavilion in Seattle, located next to the Seattle Center near the Space Needle.
Brownies and Lemonade returned to Seattle in August 2026 to take over Fisher Pavilion, a venue situated next to the iconic Seattle Center. The return visit was part of their ongoing West Coast event calendar, signaling the brand's growing reach well beyond Southern California.
Brownies and Lemonade is based in Los Angeles, California. Their Instagram bio explicitly calls out LA as home, and many of their highest-profile events — including the Oliver Tree Venice Beach tribute — are rooted in the city's local music and arts scene.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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