United States
Brooke Weinst is a Texas-based occupational therapist and parenting wellness educator who built a substantial Instagram following around a distinctive credential-meets-lived-experience angle.
Total Followers -0.3%
874K
Across Instagram
Primary Platform
YouTube
874K followers · 100% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $13K–$31K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 874,384 | -2K | 1.8% | 5.4 | 2 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -437 -0.1% | +0 +0.0% | +0 +0.0% | -437 |
| Last 30 days | -2361 -0.3% | +0 +0.0% | +0 +0.0% | -2361 |
| Last 90 days | -8219 -0.9% | +0 +0.0% | +0 +0.0% | -8219 |
| Last 365 days | -8219 -0.9% | +0 +0.0% | +0 +0.0% | -8219 |
Daily follower snapshots from CreatorDB's longitudinal index.
Brooke Weinst is a Texas-based occupational therapist and parenting wellness educator who built a substantial Instagram following around a distinctive credential-meets-lived-experience angle. Holding a Doctorate in Occupational Therapy (OTD) and dual certifications as a registered occupational therapist (OTRL) and certified therapeutic recreation specialist (CTRS), she brings clinical authority to content that most wellness creators approach from a purely personal lens. Her posts center on nervous system regulation, burnout recovery, and emotional self-management for parents — themes she communicates with the structured, evidence-informed framing of a practicing clinician. Her own identity as a widow raising two children gives her content a layer of credibility and relatability that straightforward expert accounts often lack, bridging the gap between professional guidance and personal resonance.
Her audience skews heavily female and lands squarely in the millennial parenting demographic, with the largest concentration in the 25–34 bracket and strong secondary representation from the 35–44 cohort — exactly the segment most likely to be navigating career pressure, young children, and grief or identity shifts simultaneously. Her podcast, "THRIVE Like a Parent," has reached the Top 10 in the US parenting category, extending her reach beyond social media and signaling a multi-platform content strategy. No dominant brand partnerships appear in the current data, which may reflect a deliberate selectivity that keeps her clinical positioning intact. She is well-placed for sponsorships in maternal wellness, digital mental health tools, occupational therapy adjacent products, and parenting education platforms — categories where professional credibility functions as a meaningful differentiator.
Brookeweinst reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a wellness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows wellness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in wellness and related categories, Brookeweinst offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brookeweinst's tier (Mid, 874K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She holds an OTD — a Doctor of Occupational Therapy — which is a clinical doctoral degree, so she is a doctorally trained therapist rather than a medical doctor (MD). She also carries OTRL (Occupational Therapist Registered and Licensed) and CTRS (Certified Therapeutic Recreation Specialist) credentials, giving her a specialized clinical background that sets her apart from typical wellness influencers.
Yes — she leads with the word Widow in her own Instagram bio and is open about being a single mom of two. She draws on that lived experience to inform her content on emotional regulation, nervous system burnout, and parenting through grief and stress.
THRIVE Like a Parent is Brooke Weinstein's podcast centered on nervous system health, emotional regulation, and burnout recovery specifically for parents. It has reached the Top 10 on US podcast charts, making it one of the most widely listened-to parenting wellness shows in the country.
These are her professional credentials: OTD is Doctor of Occupational Therapy, OTRL means she is a Registered and Licensed Occupational Therapist (in Texas), and CTRS stands for Certified Therapeutic Recreation Specialist. Together they reflect a multi-credential clinical foundation that underpins all of her coaching and content.
Her content is built around the idea that the body's autonomic nervous system — the system that governs stress, calm, and fight-or-flight responses — has to be regulated before effective parenting or emotional recovery is possible. She translates occupational therapy principles into practical, day-to-day tools aimed at parents, especially mothers managing burnout.
Yes — she runs a coaching program she promotes under the hashtag #coachingwithbrooke. The coaching is rooted in her occupational therapy background and focuses on burnout recovery, emotional regulation, and nervous system support tailored to parents.
She is both — she is a licensed occupational therapist (OTRL) and a certified therapeutic recreation specialist (CTRS) who also operates a coaching practice. On Instagram she describes herself as a parenting therapist and burnout expert, bridging clinical credentials with accessible coaching-style content.
Her content centers on nervous system support, emotional regulation, and burnout recovery — particularly for parents of young children. She approaches these topics through the lens of occupational therapy, which distinguishes her from general lifestyle or mental-health influencers who lack formal clinical training.
Brooke Weinstein is based in Texas, which she notes directly in her bio. She holds active licensure as an occupational therapist in Texas and creates all of her content from there.
Her audience is overwhelmingly female — roughly 85% — and concentrated in the 25–44 age bracket, which maps closely to parents in the thick of raising young children and managing career demands. The large majority of her followers are based in the United States, with smaller audiences in the UK and Canada.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brookeweinst · YouTube
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