United States
Brooke Raybould is a US-based family and lifestyle creator who has built a substantial Instagram-first following around one central premise: that raising a large family can be managed with the right systems in place.
Total Followers -0.2%
1.5M
Across Instagram, TikTok
Primary Platform
YouTube
1.3M followers · 87% of audience
Engagement
2.2%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $15K–$36K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -903 -0.1% | +0 +0.0% | +0 +0.0% | -903 |
| Last 30 days | -2065 -0.2% | -193 -0.1% | +0 +0.0% | -2258 |
| Last 90 days | +19K +1.4% | +193 +0.1% | +0 +0.0% | +19K |
| Last 365 days | +19K +1.4% | +193 +0.1% | +0 +0.0% | +19K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Wayfair Home & Furniture | Channel sponsor | Long-term | — | |
| Thrive Market Grocery / Health Food | Channel sponsor | Long-term | — | |
| Epic (children's reading app) Education / Kids | Channel sponsor | Long-term | — | |
| The Good and the Beautiful Education / Homeschool | Channel sponsor | Long-term | — | |
| Bloom Nutrition Health & Wellness | Channel sponsor | Long-term | — |
Brooke Raybould is a US-based family and lifestyle creator who has built a substantial Instagram-first following around one central premise: that raising a large family can be managed with the right systems in place. As a mother of five boys, she produces content centered on household routines, organizational strategies, and the practical realities of high-volume family life. Her platform bio — 'Empowering moms with structure + strategy' — doubles as an accurate content brief: posts tend to be instructional and solutions-oriented rather than aspirational or aesthetic. Her partnership with Good and Beautiful Media signals a homeschool dimension to her content, which deepens her connection to a niche of stay-at-home and home-educating mothers who are actively seeking structured frameworks rather than passive entertainment.
Her audience skews heavily female and clusters in the millennial-mom demographic, with the 25–34 bracket representing the plurality of followers — a cohort that overlaps cleanly with new and growing families. Sponsors like Wayfair, Thrive Market, and LikeToKnowIt reflect a brand positioning around home, health, and curated purchasing — categories with strong repeat-purchase behavior and high relevance to her core viewer. Despite a quieter TikTok presence, her Instagram engagement holds above category median for accounts of her size, suggesting genuine community investment rather than passive followership. As family-size and homeschooling content continue to find dedicated audiences amid broader parenting-creator saturation, Raybould's niche specificity — large-family logistics — positions her as a credible, trusted voice for brands targeting organized, values-driven household decision-makers.
Brookeraybould reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home & Furniture, Grocery / Health Food, Education / Kids, a clear signal of fit for brands in those categories. Demonstrated partners include Wayfair and Thrive Market. Engagement on YouTube runs around 2.2%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows family content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home & Furniture and related categories, Brookeraybould offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brookeraybould's tier (Macro, 1.5M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brooke Raybould is a mom to five boys. Her identity as a boy mom of five is the core of her brand, and virtually all of her content is framed around what it actually looks and feels like to run a large, all-boy household day to day.
Yes, homeschooling is a significant part of Brooke's life and content. She has shared her honest thoughts on the homeschool journey, including what she'd do differently, and she's noted that a short video format can't fully capture how much goes into that decision for a family her size.
Brooke has a partnership with Good and Beautiful Media, a faith-based homeschool curriculum company that appears in her sponsored content. Her recommendations are presented through the lens of practical, large-family homeschooling rather than a one-size-fits-all approach.
Yes, Brooke and her family moved into what she describes as their Texas dream home, and she documented the experience in detail — including an honest breakdown of what design and building decisions she got right and what she would do differently. Texas is where the family is currently based.
Brooke has addressed the question publicly in her content, telling her audience not to ask her — which she frames with warmth rather than a firm no or yes. As of her most recent posts, she has five boys and hasn't announced an additional pregnancy.
Brooke's whole brand is built around the idea that structure and strategy — not just hustle — are what make a large family function smoothly. She breaks down repeatable daily systems designed to reduce decision fatigue, and she shares those systems most actively through Instagram Stories and YouTube.
Her named brand partners include Wayfair for home and furniture, Thrive Market for grocery and wellness products, Bloom for supplements, and LTK as an affiliate shopping platform. She has also created sponsored content with Good and Beautiful Media tied to her homeschooling content.
Thrive Market is one of Brooke's named sponsors, and she promotes them as a practical resource for families looking to buy healthier groceries at a lower cost. It's a natural fit for her audience of busy moms who are managing large household budgets.
Instagram is Brooke's primary platform and the place where she's most engaged with her community, especially through Stories. She does have a TikTok account, but she herself points followers back to Instagram as where her daily content actually lives.
Brooke Raybould is a U.S.-based content creator known for helping moms — particularly those with large or growing families — build practical daily routines that actually hold up under real-life chaos. She has grown a following well into the millions by combining honest big-family storytelling with actionable systems, and her audience skews heavily toward millennial women in their late twenties and thirties.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brookeraybould · YouTube
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