United States
Brookenix12 is a U.S.-based lifestyle and shopping creator whose identity as a former Dallas Cowboys Cheerleader anchors her content within a sports-adjacent lifestyle lane that few mid-tier creators occupy.
Total Followers +1.1%
109K
Across Instagram, TikTok
Primary Platform
YouTube
109K followers · 100% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.2K–$5.5K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +1K +1.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 90 days | +1K +1.0% | -1 -1.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +1.0% | -1 -1.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Macy's Retail / Fashion | Brand ambassador | Long-term | — | |
| Westgate Resorts Travel / Hospitality | Sponsored content | Long-term | — | |
| Lola Blankets Home / Lifestyle | Channel sponsor | Long-term | — | |
| MomHop by Brooke Nix Parenting / Lifestyle | Founder / owned brand | Long-term | — |
Brookenix12 is a U.S.-based lifestyle and shopping creator whose identity as a former Dallas Cowboys Cheerleader anchors her content within a sports-adjacent lifestyle lane that few mid-tier creators occupy. She posts across family life, fashion, and NFL and MLB fandom, presenting herself as a wife and mother — branding that resonates strongly with her predominantly female audience, which skews toward younger women in the 18-to-34 range. Her Instagram is her primary active platform, where she maintains engagement above her category median, suggesting an audience that connects with her personal-brand blend of sports culture and everyday lifestyle.
Her sponsorship mix reflects this positioning clearly. A Macy's Style Crew partnership places her in mainstream fashion retail, while Westgate Las Vegas collaborations extend her reach into travel and experiential hospitality. She has also developed her own brand extensions — including a dedicated mom-lifestyle account and a partnership with Lola Blankets — signaling entrepreneurial ambitions beyond standard influencer deal flow. These moves point toward a creator building a recognizable personal brand around the sports-savvy mom archetype, a profile that holds durable appeal for retail, lifestyle, and family-facing brands seeking authentic reach into millennial and Gen Z women who engage with professional sports culture.
Brookenix12 reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Fashion, Travel / Hospitality, Home / Lifestyle, a clear signal of fit for brands in those categories. Demonstrated partners include Macy's and Westgate Resorts. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Fashion and related categories, Brookenix12 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brookenix12's tier (Mid, 109K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, being a former Dallas Cowboys Cheerleader is a cornerstone of Brooke Nix's public identity — she references it directly in her Instagram bio. The DCC is one of the most recognized professional cheer squads in the world, and that background gives her NFL and sports lifestyle content a layer of authenticity that separates her from typical mom creators.
Mom Hop by Brooke Nix (@momhopbybrookenix) is Brooke's own brand, which she runs alongside her content creator work. The name ties directly to her boy mama identity and reflects her lifestyle-driven approach to business and entrepreneurship.
Brooke's Instagram bio places "Wife" directly alongside MLB and NFL, and her content is deeply woven through both leagues — a pattern common among sports wives turned lifestyle creators. Her former Dallas Cowboys Cheerleader background combined with her ongoing pro sports coverage suggests a personal connection that runs well beyond fandom.
Brooke partners with Lola Blankets and her discount code is BROOKE. She promotes the deal directly in her Instagram bio, making it one of her most consistently visible brand partnerships alongside her Macy's Style Crew and Westgate collaborations.
Yes, Brooke is a member of the Macy's Style Crew, Macy's ambassador program for fashion-forward influencers. She creates sponsored shopping and style content under the #macyspartner and #macysstylecrew hashtags, fitting naturally with her shopping and retail niche.
Brooke's content blends lifestyle, fashion hauls, family moments as a boy mom, game-day and tailgate culture for both NFL and MLB, fitness especially pilates, and brand partnerships. Her former Dallas Cowboys Cheerleader background threads through the sports content while her wife-and-mom identity anchors the family and home posts.
Brooke has a hosted partnership with Westgate Las Vegas Resort & Casino, producing travel and event content tagged under #westgatehosted and #westgateevents. The collaboration leans into her lifestyle and entertainment angle, giving her audience behind-the-scenes access to Vegas resort experiences.
Yes, pilates is a recurring thread in Brooke's content — she self-identifies with the "pilates princess" label in her hashtag usage. Her fitness posts sit alongside fashion, family, and sports content as part of a broader aspirational lifestyle brand aimed primarily at women in their twenties and thirties.
Based on her handle and her own brand @momhopbybrookenix, her real name is Brooke Nix. She doesn't use a separate stage name — her creator identity and personal name are essentially the same, which she leans into consistently across her social profiles and business ventures.
Brookenix12 has built an audience of well over 100,000 followers on Instagram, placing her firmly in the Mid-tier creator range. Her engagement rate runs above the category median, which is a meaningful signal for brand partners evaluating her shopping, lifestyle, and sports-adjacent content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brookenix12 · YouTube
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