United States
Brooke Monk is a U.S.-based Gen Z creator who built one of TikTok's largest followings through relatable lifestyle content, comedic skits, and personality-driven storytelling.
Total Followers +0.3%
69.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
11.9M followers · 17% of audience
Engagement
9.3%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $99K–$232K / IG post
Inc. featured Brooke Monk's manager detailing the bootstrapped, community-driven approach to building her false-lash brand, arguing that engaged community matters more than raw follower count.
WWD reported that Doting Beauty — four reusable lash styles at $10.99 each — generated over $175,000 in first-month sales, placing it alongside other high-profile 2025–2026 influencer beauty debuts.
Monk received a nomination in the Creator of the Year category at TikTok's first-ever US Awards ceremony held in December 2025.
She has now appeared on the Forbes Top Creators list three consecutive years (2023, 2024, 2025), cementing her status among the highest-paid digital creators.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -829 -0.0% | +0 +0.0% | -829 |
| Last 30 days | +101K +0.9% | +41K +0.5% | +98K +0.2% | +240K |
| Last 90 days | +516K +4.3% | +78K +0.9% | +1.3M +2.8% | +1.9M |
| Last 365 days | +516K +4.3% | +78K +0.9% | +1.3M +2.8% | +1.9M |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Gymshark Limited Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Runna Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Microsoft Sponsorship | Sponsored content | YouTube | May 2025 | — |
| Doting Beauty Beauty | Founder / owned brand | TikTok | Long-term | — |
| Kitsch Hair & Beauty Accessories | Sponsored content | TikTok | 2024–2026 | — |
| Shokz Consumer Electronics | Sponsored content | TikTok | 2024–2026 | — |
| Miniso Retail / Lifestyle | Sponsored content | TikTok | 2024–2026 | — |
| Native Personal Care | Sponsored content | TikTok | 2024–2026 | — |
Brooke Monk is a U.S.-based Gen Z creator who built one of TikTok's largest followings through relatable lifestyle content, comedic skits, and personality-driven storytelling. She rose prominently during the early 2020s TikTok wave, drawing a young, loyal audience with her approachable humor and openly expressed Christian faith — a combination that distinguishes her from most creators operating at comparable scale. Her content spans pranks, beauty and hair tutorials, and everyday vlog-style moments, a range that keeps her audience demographics notably broad: her viewership skews young-adult but is nearly even across genders, which is atypical in the lifestyle-beauty space.
Beyond content creation, Monk has moved into entrepreneurship as the founder of Doting Beauty, a cosmetics brand that anchors her credibility in the beauty vertical and gives her a direct commercial stake in the niche her tutorials serve. Her sponsor portfolio reflects ambitions well beyond beauty — partnerships with Gymshark and Microsoft place her in the company of creators brands use for general-audience reach rather than narrow category targeting. Engagement rates that run well above category medians across both TikTok and YouTube suggest her audience is genuinely participatory rather than passive, a durable asset as she continues building Doting Beauty into a standalone consumer brand alongside her creator presence.
Brookemonk_ reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty, Hair & Beauty Accessories, Consumer Electronics, a clear signal of fit for brands in those categories. Demonstrated partners include Gymshark Limited and Runna. Engagement on YouTube runs around 9.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beauty and related categories, Brookemonk_ offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Brookemonk_'s tier (Mega, 69.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Brookemonk's real name is Brooke Monk. Her handle "Brookemonk_" is simply her first name and surname merged into one word, which is why it looks like a made-up username but isn't. She built her initial following on TikTok before expanding to YouTube and Instagram under the same branding.
Brookemonk has been publicly in a relationship with fellow creator Sam Dezz. Couple-focused videos and content featuring Sam have been a recognizable and recurring part of her output across platforms. Their relationship has functioned as a long-running storyline woven through her social media presence.
Doting Beauty is Brooke Monk's own beauty brand, which she founded and actively promotes through her TikTok and YouTube channels. She lists herself as the "Founder of @Doting Beauty" in her TikTok bio, and her YouTube channel bio directs followers straight to shop it. It marks her expansion from purely creator-driven content into owning a product business.
Yes, and she makes it very public — her TikTok bio opens with "❤️Jesus forever❤️," making her faith the first thing any new visitor sees. It's a defining part of her identity rather than something kept separate from her creator persona. This openly Christian stance sets her apart from many creators working in the beauty and lifestyle space.
Yes, pranks and comedy are a genuine part of her content mix alongside beauty tutorials and lifestyle videos. Her YouTube channel covers prank and comedy content in addition to hair, makeup, and how-to style topics. Blending humor with beauty and relationship content is central to the format that drives her unusually high engagement.
Friends in Reality appears to be Brooke Monk's business entity — her official brand contact email routes through the friendsinreality.com domain. It is the company brands and agencies reach when they want to run paid campaigns with her. Having a dedicated business structure like this is standard for creators operating at her scale.
Yes, Gymshark is a confirmed sponsor with a deal running on her YouTube channel. Gymshark is selective about which lifestyle and fitness-adjacent creators it partners with, and Brooke's highly engaged audience makes her a natural fit. She has also worked with Runna and Microsoft in sponsored YouTube content, reflecting a broad range of brand partners.
Microsoft ran a sponsored campaign with Brookemonk on YouTube in 2025, a signal that her appeal extends well beyond niche beauty audiences into mainstream lifestyle and entertainment. Brands at that scale typically target creators who deliver both proven engagement and broad demographic reach — both of which she delivers. It sits alongside deals with Gymshark and Runna as part of a notably diverse sponsor portfolio.
Her content spans beauty tutorials, hair and makeup how-tos, prank videos, lifestyle vlogs, and couple content — making her hard to slot into a single category. She layers her Christian faith and her Doting Beauty brand throughout, giving her channel a more personal identity than a standard beauty creator. That mix is a big part of why her audience skews nearly 50/50 male and female rather than being heavily one-sided.
Brookemonk has close to 50 million followers on TikTok, placing her firmly in the Mega tier and among the most-followed creators on the platform globally. Her TikTok engagement runs well above the norm for accounts of that size, which is rare at that follower level. Combined with her YouTube and Instagram audiences, her total reach across all platforms tops 69 million.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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