United States
Brooke is a Los Angeles- and New York-based entrepreneur, writer, and podcaster whose personal brand sits at an unusual intersection: pop culture commentary, tech entrepreneurship, and pet advocacy.
Total Followers -0.2%
18K
Across Instagram
Primary Platform
18K followers · 100% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $460–$1.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 18,380 | -29 | 2.9% | 0.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -15 -0.1% | +0 +0.0% | +0 +0.0% | -15 |
| Last 30 days | -29 -0.2% | +0 +0.0% | +0 +0.0% | -29 |
| Last 90 days | -9 -0.1% | +0 +0.0% | +0 +0.0% | -9 |
| Last 365 days | -9 -0.1% | +0 +0.0% | +0 +0.0% | -9 |
Daily follower snapshots from CreatorDB's longitudinal index.
Brooke is a Los Angeles- and New York-based entrepreneur, writer, and podcaster whose personal brand sits at an unusual intersection: pop culture commentary, tech entrepreneurship, and pet advocacy. She is the founder of The New New Thing Co and the creator behind Pop Culture Mondays, a podcast and content series that distills weekly news cycles, entertainment headlines, and cultural trends into digestible, conversational takes. Her Instagram presence reflects the same sensibility — candid, lightly irreverent, and clearly written by someone who moves between media, business, and lifestyle circles. A recurring personal thread is her dogs, Potato and Chicken, which anchors an ongoing series on dog health that appears to draw from direct, lived experience with canine illness.
With a micro-tier following that skews toward millennial women in major U.S. metro markets, Brooke's audience profile aligns well with brands targeting educated, urban consumers interested in wellness, lifestyle, and culture. Her engagement rate running nearly double the category median signals a tight, active community rather than passive follower accumulation — a meaningful differentiator at her scale. The bicoastal LA/NYC positioning and entrepreneurial identity give her credibility across both the creator economy and the startup-adjacent media world, making her a natural fit for emerging consumer brands, wellness products, or podcast-adjacent sponsorships. As she builds out her series format and podcast cadence, her trajectory points toward a more defined media brand rather than pure influencer growth.
Brooke reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. As an entertainment creator they map naturally to brands targeting that space. Engagement on Instagram runs around 2.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Brooke's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Pop Culture Mondays is Brooke's podcast and writing project where she breaks down the week's biggest stories across entertainment, news, sports, and trending headlines. She releases new episodes on a weekly cadence, giving her audience a digestible rundown of what's happening in culture. Her Instagram serves as a companion channel where she shares teasers and highlights from each new installment.
The New New Thing Co is a company Brooke founded that she lists front and center in her Instagram bio alongside her podcast and writing work. It reflects her identity as an entrepreneur operating at the intersection of tech and media. She runs the venture across her dual base in Los Angeles and New York City.
Potato and Chicken are Brooke's dogs, and she describes herself as their human in her bio — a playful inversion of the usual pet-owner framing. They are central characters in her personal content, particularly in her ongoing dog health series on Instagram.
Yes, Brooke has shared a personal series on dog health that directly addresses dog cancer, using hashtags like #dogcancer to reach others in similar situations. She has described the series as sharing the learnings she has gathered, suggesting it comes from firsthand experience with her own dogs. The series is both informational and personal in tone.
Brooke describes herself as both a writer and a podcaster for Pop Culture Mondays, indicating the project spans more than one format. Her Instagram content acts as a weekly touchpoint — teasing episodes and editions for that week's pop culture breakdown. The dual-format approach is consistent with how she presents the project in her bio.
Yes, Brooke weaves sports into her broader pop culture coverage — hashtags like #knicks and #worldcup appear in her content alongside entertainment and news headlines. Her approach treats major sports moments as cultural events worth unpacking, not just box scores. This makes her appeal cross over from pure entertainment fans into sports-adjacent audiences.
Brooke launched a dedicated Instagram series to share everything she has learned about dog health, including topics related to dog cancer. She framed it as a personal resource built from her own experience as the owner of Potato and Chicken. The series is ongoing and uses community-focused hashtags to connect with other dog owners navigating similar challenges.
Brooke is a media and tech entrepreneur who founded The New New Thing Co while simultaneously building Pop Culture Mondays as a podcast and writing platform. She operates across Los Angeles and New York City, which reflects the dual media hubs her work spans. Her self-declared niche on Instagram is Entrepreneur, and her content consistently ties back to her owned projects rather than a single branded deal.
Brooke splits her time between Los Angeles and New York City — both cities appear in her Instagram bio. Her audience skews heavily toward the United States, which fits her dual-coast presence. She is active across both markets rather than being anchored to a single city.
Brooke's Instagram blends three main threads: weekly Pop Culture Mondays content covering news, trends, and sports; entrepreneurship content tied to The New New Thing Co; and personal series on dog health featuring her dogs Potato and Chicken. Her engagement runs well above the category median for her tier, suggesting her audience is genuinely invested in all three of those threads. The mix gives her page a personality that goes beyond a single niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@brooke · Instagram
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