United States
Broccyourbody is a U.S.-based food and lifestyle creator whose channel name signals her core promise: accessible, health-conscious eating without rigidity.
Total Followers +0.7%
979K
Across Instagram, TikTok
Primary Platform
YouTube
811K followers · 83% of audience
Engagement
1.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $12K–$28K / IG post
Published by Simon & Schuster, the cookbook debuted as an Instant New York Times Bestseller upon its April 16, 2024 release.
NBC Los Angeles correspondent Angela Sun joined Carissa Stanton in-kitchen to showcase recipes from 'Seriously, So Good.'
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +568 +0.1% | +469 +0.3% | +0 +0.0% | +1K |
| Last 30 days | +4K +0.5% | +2K +1.3% | +0 +0.0% | +7K |
| Last 90 days | +12K +1.5% | +4K +2.5% | +0 +0.0% | +16K |
| Last 365 days | +12K +1.5% | +4K +2.5% | +0 +0.0% | +16K |
Daily follower snapshots from CreatorDB's longitudinal index.
Broccyourbody is a U.S.-based food and lifestyle creator whose channel name signals her core promise: accessible, health-conscious eating without rigidity. She built her following on Instagram and TikTok around simple weeknight recipes, Trader Joe's ingredient hacks, and balanced-living content that resonates with home cooks who want practical meals rather than aspirational food photography. That positioning paid off beyond social media: she released a cookbook, "Seriously, So Good," that debuted at number two on the New York Times Best Sellers list — a milestone she documented openly with her audience, turning the announcement into one of her signature unfiltered, high-energy posts. More recently, her content has expanded to include early motherhood, adding a personal layer to what was previously a recipe-first identity.
Her audience skews heavily female and clusters in the millennial and Gen X age bands — a demographic with real household purchasing power and strong cookbook-buying intent, which explains how a social-first creator can translate digital reach into a top-ten debut. Engagement on Instagram sits slightly below category median, a common pattern for creators in the crowded food space as their communities mature, while TikTok shows stronger relative momentum and suggests she is still building reach on that platform. The hashtag mix — ranging from easy weeknight dinners to summer cocktails and baby shower content — indicates a gradual lifestyle broadening that could attract CPG and parenting brands alongside her existing food and wellness sponsor base. As she navigates the post-cookbook phase and continues integrating motherhood into her content, her trajectory points toward a broader lifestyle brand rather than a purely recipe-focused one.
Broccyourbody reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in food and related categories, Broccyourbody offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Broccyourbody's tier (Mid, 979K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Broccyourbody's cookbook is called Seriously, So Good, and it centers on the same simple, balanced-eating philosophy she shares with her social media audience. The book has been widely available for purchase and represents a major milestone in her transition from digital creator to published author.
Yes — Broccyourbody debuted at number two on the New York Times bestseller list with her cookbook Seriously, So Good. She announced the achievement on social media in a notably emotional post, describing the moment as surreal and something she had dreamed about.
Jonah is Broccyourbody's son — she lists herself as "Jonah's mom" directly in her Instagram bio alongside her identity as a recipe creator and NYT best-selling author. She has also used first-time mom hashtags across her posts, suggesting she shares parts of that journey openly with her audience.
Broccyourbody credited Hailey Bieber — calling her "Mrs. Bieber" — as the inspiration behind a chicken meatball recipe she genuinely makes and recommends. It's a good example of how she weaves pop-culture food moments into her practical, everyday cooking content without losing her own voice.
The Farmer's Market Margarita is a seasonal cocktail recipe Broccyourbody has promoted as one of her standout summer drinks. It reflects her broader approach of making fresh, simple recipes that feel special without requiring complicated technique or hard-to-find ingredients.
Yes — Trader Joe's-inspired recipes are a recurring part of Broccyourbody's content, reflected in her consistent use of the hashtag #traderjoesrecipes. She builds accessible, flavor-forward meals using widely available grocery store finds, which resonates strongly with her primarily millennial and Gen Z female audience.
Hot honey is one of the trending ingredients that appears regularly in Broccyourbody's content, tagged under #hothoney across her posts. She uses it as an easy way to add sweet heat to dishes — exactly the kind of simple, high-impact flavor upgrade her audience has come to expect from her.
Yes, being a first-time mom is a part of her content identity alongside her recipe work — she uses hashtags like #firsttimemom and has posted about topics such as baby shower etiquette. Her audience gets a mix of practical cooking content and glimpses into her life as a new parent.
Broccyourbody is most active on Instagram, where she has built the large majority of her following, and she also posts on TikTok. Her recipe content lives across both platforms, though Instagram is where she engages most consistently and posts most frequently.
Broccyourbody is based in the United States, and the majority of her audience is also American. Her content reflects stateside food culture closely — from Trader Joe's hauls to farmers market cocktails and seasonally-driven weeknight dinners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@broccyourbody · YouTube
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